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BOUNCE Business Backflips Into SA

The BOUNCE business concept is springing into action as the business grows and develops from it’s launch in 2015. We catch up with Shaun and Nicolle to learn more about their start-up.

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The BOUNCE business concept is springing into action as the business grows and develops from it’s launch in 2015. We catch up with Shaun and Nicolle to learn more about their start-up.

Bounce-Founders

Shaun Strydom and Nicolle Weir have known each other for close on 20 years where they developed a strong professional bond while working together at Deloitte. Since leaving Deloitte they often joked about getting together again in some form of business opportunity and after discussing the opportunity with BOUNCE it was clear that this was the one….

Entrepreneur caught up with Shaun and Nicolle to ask them about BOUNCE INC.

Why Bounce?

Truth be told when we initially got presented the opportunity we did not fully appreciate the concept as in many respects it was foreign to ourselves and the SA market. It took many discussions and eventually a visit to one of the international BOUNCE venues where we were blown away by the concept and overall professional setup.

BOUNCE is such a unique business that offers a healthy, fun and an accessible adrenaline rush to pretty much anyone and everyone.

Ultimately, we are ourselves quite discerning when it comes to professionalism and service and as parents we are both very sensitive to identifying quality offerings for families in the market.

Following lots of due diligence into BOUNCE and other similar businesses around the world it was clear that BOUNCE was the leading Brand and organisation in this category.

Related: Hello Group’s Initial Product Failed The Night Before Launch. Today They Are An Industry Disruptor

What lessons have you learnt in the first year of Bounce?

Bounce-team

Part of what we loved about the BOUNCE Brand was our ability to recruit young and often inexperienced staff and give them opportunities to grow and develop, specifically as youth employment is a huge need in SA. We initially battled to keep up with the amount of people streaming in through our front door – you can train staff in a “classroom” environment but nothing really prepares you for those first few weeks when the public are bubbling over with excitement and all they want to do is BOUNCE.

We are very proud to say that the team has really stepped up and we continually get compliments from customers around the level of service from our staff – it’s something that we are passionate about and we will continue to keep driving a customer centric business. Our staff also have fantastic international opportunities to work at other BOUNCE venues around the world.

BOUNCE Voucher

Did you ever expect Bounce to be as well received by the South African public as it has been

It is fair to say that the build up to our opening on 12 June 2015 had its share of sleepless nights and sweaty palms.

  • What were we thinking?
  • This huge investment!
  • Our reputations?!
  • A new Brand and a totally new concept and the first of its kind in Africa!
  • Would this work?

On the day that we opened, our doors were almost pushed over with kids and families streaming into bounce. It was, to say the least, a very emotional and humbling moment.

We never expected the Brand and response from SA to be so overwhelming and it continues to grow as people from all over SA are calling for BOUNCE to come to their city or area – we are very grateful for this, as ultimately, this business is for all South African’s. Continuing to deliver on the BOUNCE experience and staying ahead in the market is what gets us out of bed every day.

Related: How Merchant Capital And Retroviral Were Built To Sell

Where to from here…Launching Menlyn Maine and Fourways. What is your vision for the company?

Bounce-trampoline

We will be launching 2 more venues in Gauteng this year – one in Johannesburg and the other one in Pretoria area. These venues will include some new innovations and surprises for our customers. Our plan is to open a BOUNCE in all major cities in SA as part of our initial rollout plan including KZN, Cape Town, Port Elizabeth, Bloemfontein, Polokwane, Mpumalanga which are already in motion.

There are a lot of competing trampoline parks that are emerging now, how do you feel about this?

It is great to see the market being opened up following our launch and believe this will assist in stimulating and educating the market on the many benefits of Trampolining.

Our primary concern however with other operators is that they are not necessarily following the world’s leading safety standards in terms of design, equipment, safety padding and training of staff. This could have a negative outcome for a new growing industry if profit is put ahead of safety.

It is for this reason that we welcome the fact that the South African Gymnastics Federation is busy implementing a South African Trampoline Parks Association whereby membership will be based on meeting stringent safety standards. They are looking to adopt the Australian Trampoline Park Association (ATPA) Standards which are considered the most stringent in the world. We are obviously very excited by this move as BOUNCE already complies with these strict standards in every aspect from design, equipment, padding, operations and training of staff. Furthermore we are very proud of our first year safety record which is well below the ATPA average rate of 2 significant injuries per 10 000 jumpers.

We will work towards educating our customers to ensure they appreciate the importance of a trampoline park that meets strict safety standards and it will also give us the opportunity to differentiate ourselves from our competitors in the market.

Who is your target market?

Bounce-target-market

The best part about BOUNCE is it doesn’t matter if you’re under 5 or an action sports junkie in training – you’re never too old or too young to have an awesome time.

The benefits of Trampolining are universal and therefore our target market is very broad although we have specific programs designed for each customer segment and age category.

BOUNCE is packed with lots of things to do with kids and the family; it takes the rush of getting airborne and adds a bunch of new dimensions – from aerial maneuvers to slam dunking, wall running and dodgeball warfare.

Related: Silulo Ulutho Technologies Tackles Tech Target Market

What are some of the unexpected challenges of running this sort of business?

One of the biggest initial challenges in bringing BOUNCE to South Africa was finding the right premises in the ideal node at a price that makes commercial sense. You need a landlord to take a risk on a new concept and new Brand and a very large space.

Subsequent to opening our doors and as the BOUNCE Brand has gained popularity within South Africa, property is no longer a challenge however the challenge now is not chasing every opportunity but to be discerning about where and how many BOUNCE venues we roll out within South Africa.

We believe the greatest on-going challenge will be ensuring our staff remain at the top of their game and are well trained both from a safety and a customer service perspective. We believe that this will be the secret to differentiating us from our competitors along with our innovative new offerings that we will be introducing into our new venues.

See more on BOUNCE on the website: www.bounceinc.co.za.

For corporate group bookings contact richard@bounceinc.co.za and jade@bounceinc.co.za.

BOUNCE is a world where the wall becomes the floor, a slam-dunk is within your grasp and the rules of gravity no longer apply. It’s packed with lots of things to do with kids and the family, it takes the rush of getting airborne and adds a bunch of new dimensions – from aerial manoeuvres to slam dunking, wall running and dodgeball warfare. The best part is it doesn’t matter if you’re under 5 or an action sports junkie in training – you’re never too old or too young to have an awesome time.

Company Posts

Building Customer Relationships

Are you working in a retail environment? Explore the Wits Plus online short course in Customer Relationship Building through the DigitalCampus.

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Most retail businesses agree that providing excellent customer experience is imperative for a retail store to be successful.

But what is customer experience?  According to Forrester, an independent market research company, customer experience is “How customers perceive their interactions with your company”.

They explain that good customer experiences have three relevant characteristics for the customer:

  1. They are useful, thus deliver value and meet customer needs.
  2. They are usable, so the value is easy to find and engage with.
  3. They are enjoyable, and emotionally engaging so people want to use them.

The customer ‘interactions’ are the two-way exchanges that customers have with the company. A customer will make a judgement as to whether the company meets their needs, is easy to use and enjoyable to do business with. These judgements happen every single time the customer interacts with the company: when they navigate the company website, call the contact centre, enter the retail store, buy company products, talk to an employee, respond to an advert and so forth.

Providing excellent customer experience is challenging. The systems and processes required for excellent customer experience include understanding your customers, building a positive emotional connection with them, capturing and acting on feedback, developing and training everyone in the company and measuring the return on investment. All this is difficult enough to manage in a national company but what does it mean in this age of international and multinational companies?

Related: Customer Control For Entrepreneurs

Providing a superb customer experience is first underpinned by understanding the cultures, history, experiences and sensibilities of customers and then respecting them. Again, this is more manageable if your company is national and its cultural values are aligned with the national values and history. However, achieving this in a multi-national organisation where the historical experience and cultural values of the organisation may not be aligned with the country they are operating in, can be a real challenge.  A diverse workforce is also imperative to providing an outstanding customer experience and the importance of diversity is magnified in a multinational organisation.

This is demonstrated by the infamous ‘H&M hoodie incident’ that happened early this year. In Sweden the only jungle is urban, there are no wild monkeys and the black population is relatively small. As one would expect in a Scandinavian organisation, the H&M group board has good male-female diversity, but there are few black Swedes in senior decision-making positions. Few Swedes have experienced how skin colour can provide an all-pervasive feeling of difference, of ‘us and them’, and they have little, if any, understanding of these issues on a personal level.

However, H&M is a global organisation and therefore needs to have an intimate understanding of the different cultures and sensibilities of their customers in the different countries where they have a footprint; and respect them. The simple expedient of introducing a process whereby a local executive ensures that a new product is culturally sensitive could have demonstrated some organisational understanding of this issue.

The H&M hoodie debacle is an excellent example of how not understanding the customer can negatively impact on customer experience; how it can break the emotional engagement with customers and lose their trust. This incident has made it difficult for South African customers to engage positively with H&M. The importance of diversity in the senior teams throughout a multinational can directly impact the customer experience and the bottom line. In short, one picture and a hoodie nearly undermined the reputation of the organisation in South Africa!

Are you working in a retail environment? Explore the Wits Plus online short course in Customer Relationship Building through the DigitalCampus.

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Company Posts

Entrepreneurs Can Explore Opportunities In Growing Digital Textile And Interior Décor Markets

Those wanting to explore opportunities in digital textile printing can speak to experts at the Sign Africa and FESPA Africa Expo, taking place from 12-14 September at Gallagher Convention Centre.

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According to Mark Sollman, application manager at Mimaki, ‘Digital printing technologies are revolutionising the interior décor business. Not only can these items be produced more rapidly and with less waste than with traditional manufacturing processes, digital printing offers the ability to customise – or even personalise – interior décor.’

The global printed textile market is huge, estimated at over 32 billion square metres of output annually. Print is widely used to decorate the surface appearance of furniture and surfaces. Digital textile printing is ideal for customisation – allowing consumers to print unique products for their homes or businesses.

There are also emerging niche opportunities. For example, with the wide use of online travel review sites, hotels are increasingly keen to deliver a fresh experience. A ‘TripAdvisor effect’ has been identified, with the claim it reduces the hotel renovation cycle from every seven years to every five years, consequently boosting the market for printed décor.

There are many T-shirt printers offering a web-to-shirt service, where the buyer uploads their own unique image to be printed on to a garment on demand. The printing takes a large part of the value and will be done close to the buyer. For a fashion collection, stock-outs may be avoided by printing and making popular sizes and styles locally in small quantities.

Related: Explore Business Opportunities In Print At The Sign Africa And FESPA Africa Expo

This makes higher manufacturing cost less of a problem, and internet retailers can extend this with only commissioning the product after a sale has been completed online. Increasingly, supply chains are being pressured to provide greater flexibility, which inkjet textile printing is able to provide.

Applications with interior décor include; customised wall coverings and photo wall murals; window coverings and wall decals; curtains and blinds, cushions, lampshades and bags.

Those wanting to explore opportunities in digital textile printing can speak to experts at the Sign Africa and FESPA Africa Expo, taking place from 12-14 September at Gallagher Convention Centre. There are also a range of educational features, including: 

Textile Experience

Visit this hands-on workshop where printers can learn different techniques all taught by Charlie Taublieb, who has been in the screen printing industry since 1976, and heads up Taublieb Consulting in Greenwood Village, Colorado, a company specialising in technical screen printing consulting for textile printers. This takes place from 12-14 September, in hall 1 on the Rexx Screen & Digital Supplies stand.

T-Shirt and Bag Printing Workshop

Free demonstrations by local experts on T-shirts and bags with speciality printing techniques, direct to transfer and screen printing. For more info visit http://bit.ly/EntrepreneurSignAfrica5

Related: Considerations For Signage And Printing Industry Start-Ups

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Explore Business Opportunities In Print At The Sign Africa And FESPA Africa Expo

Business opportunities will be showcased on various exhibitor stands at the upcoming Sign Africa and FESPA Africa Expo, taking place from 12-14 September at Gallagher Convention Centre.

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Opportunities for start-ups or those looking to grow their businesses will be showcased in daily 30 minute sessions on the hour. These sessions are free of charge. A range of topics relating to T-shirt printing, signage, branding, working with acrylic, doming and wide format printing will be covered.
TIME WED 12 SEP TIME THURS 13 SEP TIME FRI 14 SEP
09H30 Gawk hall 3: Take your textile printing to new levels with Triga Max and the all NEW Triga Go fabric tension display systems. 09H30 Gawk hall 3: Take your textile printing to new levels with Triga Max and the all NEW Triga Go fabric tension display systems 09H30 Gawk hall 3: Take your textile printing to new levels with Triga Max and the all NEW Triga Go fabric tension display systems
10H30 Midcomp hall 3: Work smarter with the HP R2000 10H30 Midcomp hall 3: Business opportunities in branding bottles and more. 10H30 Midcomp hall 3: T-shirt printing on the DCS 1800 mini Flatbed printer.

 

11h30 Maizey Plastics hall 3: T-shirt graphics using Poli-flex Turboflex Heat Transfers. 11H30 Maizey Plastics hall 3: Working with Plexiglas – A variety of tools will be onsite to demonstrate correct working techniques. 11H30 Maizey Plastics hall 3: Doming using UltraDome
12H30 JG Electronics hall 1: Start or expand your own corporate gift branding  business 12H30 JG Electronics hall 1: Investigate adding white toner T-shirt printing vs traditional printing. 12H30 JG Electronics hall 1: Investigate adding white toner T-shirt printing vs traditional printing.
13H30 Uprint hall 1:  Start up or value add to your business for a TOTAL print solution system on all Promo goods. Demo’s will be shown. 13H30 Uprint hall 1:  Start up or value add to your business for a TOTAL print solution system on all Promo goods. Demo’s will be shown. 13H30 Uprint hall 1:  Start up or value add to your business for a TOTAL print solution system on all Promo goods. Demo’s will be shown.
14H30 Rexx Hall 1: Visit this hands-on demo where printers can learn screen printing techniques all taught by Charlie Taublieb 14H30 Rexx Hall 1: Visit this hands-on demo where printers can learn screen printing techniques all taught by Charlie Taublieb 14H30 Rexx Hall 1: Visit this hands-on demo where printers can learn screen printing techniques all taught by Charlie Taublieb

For more information, and to pre-register online, please visit http://bit.ly/EntrepreneurSignAfrica4.

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Related: Business Opportunities In Printing And Signage

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