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A Call For South African Businesses To Publish Their Gender Pay Gap

Donna Rachelson, well known speaker and Author of her latest book – Play To Win, asks South Africans to look at the gender pay gap for 2015.

Donna Rachelson

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Donna Rachelson, author of South Africa’s best-selling book Play to Win: What women can learn from men in business has called on South African businesses to publish their gender pay gap.

This follows recent calls for companies in Britain which have more than 250 staff members, to publically report their own gender pay gap. Britain joins a handful of other countries round the world which have done the same.

“It seems absurd that a country such as South Africa that has such advanced labour practices, still has gender pay issues. If pay issues becomes more transparent, it can be more actively addressed than in the clandestine way it is currently handled.

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A pay gap audit will offer a way forward with quantifiable facts. Evidence has also indicated that less secrecy around pay results in greater employee loyalty and lower staff turnover.

“Boards need to pay closer attention to gender pay issues as there are potential legal implications,” cautions Rachelson.

In South Africa the gender pay gap is estimated to be between 15% and 17% according to the SA Board for People Practices Women’s Report 2015.

This means that for every one Rand a man earns, a woman only earns around 85c. Or put another way, South African women need to work two extra months in a year to be paid the same as a man would in a year. This has long term implications.

Women lose out on pension and other benefits that are related to basic salary. It has been estimated in the US for instance, that women who are as educated as men, lose between $700 000 and $2 million over their lifetime to unfair pay practices.

In South Africa, the Employment Equity Act sets out non-discrimination legislation, the principle of equal pay for equal value. So men, women, different race groups and those with disabilities should not be earning differently for the same work.  This however is more in theory than in practice.

Reasons for the pay gap

There is a historic bias to pay men more and undervaluing women’s skills and workplace contributions.

In the book by economist Linda Babcock, Women don’t ask, she states that one reason for the gap is that men are four times more likely to ask for a raise than women are, and women actually do ask, they ask for 30% less.

Says Amy Pascal, previous chairperson of Sony Pictures Entertainment, “Here’s the problem: I run a business. People want to work for less money, I pay them less money. Women shouldn’t work for less money. They should know what they’re worth. Women shouldn’t take less.”

Women downplay their achievements and attempt to communicate in as non-threatening a way as possible which is not conducive to getting higher pay. It was also found that around 66% of women tend to accept a wage offer without negotiating any aspect of it.

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Other issues include the implications of child bearing such as career breaks as well as less investment in women’s training and development.

The issue of the motherhood penalty and fatherhood bonus fuels pay differences. When women take a career break due to children responsibilities it affects their pay, but men who become fathers are seen as breadwinners and having to support a family and consequently they are paid more.

Subject choices that girls make at school have implications for their future pay. Maths and Science skills are scarce and therefore attract higher pay. Girls tend to regard themselves as incompetent at these subjects.

Sharing information on a salary slip is taboo so it is difficult for women to compare their salaries with their counterparts.

Play to Win: What women can learn from men in business

Donna-Rachelson-book-play-to-winIn Rachelson’s lastest book published this year. she explores nine practical lessons to ensure women succeed more in the workplace:

  1. Business is a game
  2. It’s not personal
  3. Don’t wait to get noticed
  4. Ditch the small, incremental moves
  5. Ask, don’t hint
  6. Focus on results and deliverables
  7. Say it! (It doesn’t have to be 100%)
  8. Work your network like a man
  9. Fake it till you are it

In South Africa, the book is published by BrandingandmarketingYOU Publications.  

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It is available at all fine South African bookstores. The ebook is available on Kindle and iBooks. Available for purchase from Amazon and www.donnarachelson.com

Donna Rachelson, branding and marketing specialist, is the author of three books.She has held marketing director positions in blue chip organisations and has a solid business education, including an MBA and is a guest lecturer at GIBS .As a successful businesswoman and investor in businesses, Donna is passionate about empowering entrepreneurs and women, uplifting them with her unique brand of inspiringly practical, strategically results-driven guidance. She is currently Chief Catalyst at Seed Academy- a training and incubation ecosystem for entrepreneurs.

Support for Women Entrepreneurs

Funding For Women Entrepreneurs – A Collective Effort

The bottom line is that while funders need to stretch further to reach female entrepreneurs, these entrepreneurs need to make their own efforts to connect and ready themselves to tap these resources. Only then will the latent economic value of women in our economy reach its full potential.

Jenny Retief

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It is well recognised that women are powerful drivers of economic growth in South Africa, and are vital to the country reaching its full economic potential. Yet women account for only 18% percent of business owners in South Africa, according to the second Mastercard Index of Women Entrepreneurs (MIWE), released earlier this year.

The reasons are many, including lack of financial literacy, but one of the biggest constraints facing women entrepreneurs is access to finance. As most women entrepreneurs are concentrated in the informal sector, the majority of them access financing through micro-lending institutions, which offer only limited support. When they are ready to grow into SMMEs, they again face difficulties in obtaining loans from commercial banks.

According to the ‘Inaugural South African SMME Access to Finance Report’, published last year by the online access to finance portal Finfind, the SMME sector provides a “compelling, largely untapped market opportunity for innovative funders”, estimating the SMME credit gap at between R86bn and R346bn.

Finfind’s research showed that many SMMEs that are eligible for funding are still unable to secure it due to their lack of finance readiness, i.e., they are unable to produce the financial documentation required by funders to assess bankability and affordability, in order to approve their funding applications. These documents include up-to-date management accounts, latest financial statements, budgets, forecasts and tax clearance certificates, among others.

Related: Funding And Financial Assistance For SA Women Entrepreneurs

This was reiterated at the recent African Youth Networks Summit in Tswhane, where the head of Old Mutual Foundation Millicent Maroga stressed, “the key issue is a distinct lack of support in getting the business ready for funding”.

Enter initiatives like the Riversands Incubation Hub, a campus north of Sandton that houses over 150 established and start-up small businesses in subsidised premises, with access to business support services. One of its key values to its SMMEs is bridging the gap between them and the many players in the funding space, in particular through its annual FundEX event, a platform giving guidance and helping to match entrepreneurs with funders.

“Contrary to popular belief, there is funding available. FundEX provides practical guidance on what funding is available and what it takes to access this capital. It also gives entrepreneurs the opportunity to interact with a variety of funders, including banks, government funders and alternative funding platforms,” says Jenny Retief, CEO of Riversands Incubation Hub.

The theme this year is ‘Secrets of Scale’, unpacking what it takes to build a ‘fundable’ business. This is highly pertinent, as much of the complexity in the SMME funding environment is seated in the size of the business, and what stage of growth it is at.

Finfind’s research found that although SMMEs and start-ups may qualify for venture capital funding, funding opportunities for less scalable SMMEs are less promising. “This opens the door for new, innovative funding models to serve this section of the SMME market. Start-ups and micro-businesses represent a significant potential market for innovative funders who are able to develop new lending models tailored to address this growing market,” said the report.

As women proliferate in this space, they need to equip themselves with as much as information as possible about the funding opportunities out there, says Retief.

“The DTI, for example, offers funding programmes, and aggregators such as FinFind and others can help entrepreneurs navigate the more than 400 different funding solutions available in SA. Entrepreneurs can also boost their business by regular engagement with a mentor. Many incubation programmes offer this type of support,” she says.

Related: Watch List: 50 Black African Women Entrepreneurs To Watch

There are also many initiatives to bring resources closer to entrepreneurs. For example, the Technology Innovation Agency (TIA) offers Technology Stations in diversified sectors, ranging from agro-processing, chemicals, clothing and textiles to tooling. These provide entrepreneurs access to university-level technical levels and specialised equipment at affordable pricing levels.

This speaks to upskilling, a key offering of incubation hubs and critical for women entrepreneurs needing to become finance literate. “At Riversands, we have a team of coaches and mentors who guide entrepreneurs in specific areas such as finance or strategy. Relevant educational material is regularly presented in formal as well as informal ways and reinforced with practical coaching to help entrepreneurs put theory into practice in their own businesses.  This is flanked with professional bookkeeping services provided on a subsidised basis. This allows business owners to build the financial records and systems their businesses need to qualify for understanding,” says Retief.

The bottom line is that while funders need to stretch further to reach female entrepreneurs, these entrepreneurs need to make their own efforts to connect and ready themselves to tap these resources. Only then will the latent economic value of women in our economy reach its full potential.

Riversands FundEX takes place on August 16. For more information visit: http://www.fundex.co.za

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13 Female Entrepreneurs Rising To The Top In SA

These 13 black businesswomen are rapidly rising stars. You can learn from their journey and their entrepreneurial advice.

Entrepreneur

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Women all over the world are the powerhouses behind some of the newest, innovative start-ups and concept businesses. South African businesswomen are gaining momentum in this global arena too, with success stories like the 13 ladies below.

Female-led business growth is happening in South Africa, despite the latest Global Entrepreneurship Monitor (GEM) statistics showing that only 6.2% of South African females take the leap into entrepreneurship.

These 13 black female businesswomen are going against statistical trends and represent some of the rising stars in South Africa’s entrepreneurial landscape. 

  1. Boitumelo Ntsoane
  2. Phuti Mahanyele 
  3. DJ Zinhle 
  4. Polo Leteka Radebe
  5. Michelle Okafor
  6. Sonia Booth
  7. Basetsana Kumalo
  8. Sibongile Sambo
  9. Molemo Kgomo
  10. Nkhensani Nkosi
  11. Bonang Matheba
  12. Matsi Modise
  13. Khanyi Dhlomo
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Support for Women Entrepreneurs

[Infographic] The World’s Most Influential Female Entrepreneurs

Numerous women have enjoyed massive success with the businesses that they started. Some of these are profiled in the infographic below from All Finance Tax.

Colette Cassidy

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jk-rowling

Managing your own business is not easy. Unless you’re willing to stop at nothing to make the business succeed and unless you can balance supreme self-confidence with the cool, analytical head to know the risk that’s a risk too far, your entrepreneurial sojourn will almost certainly be brief and disastrous.

If you can set up your own company and keep it operational for at least several years, you will have proven that you have what it takes to be an entrepreneur. Even if you don’t turn over a massive profit from the company, being able to stand on your own two feet with self-made earnings is an achievement.

Then there are those whose businesses more than just survive. They grow into multimillion-dollar international enterprises which could make the owners world famous. One such example is JK Rowling. Granted, she might not fit the stereotype of a business owner, but she turned her passion into her life’s work and earned a fortune because of it. Like many entrepreneurs, she had an idea which took her from being in financial distress to owning a globally-recognised brand, namely the Harry Potter series.

Her story is an inspiration to female entrepreneurs everywhere, as the corporate world is still thought of as a male-dominated environment. That perception is rather misleading, though, as numerous women have enjoyed massive success with the businesses that they started. Some of these are profiled in the infographic below from All Finance Tax.

the-worlds-most-influential-female-entrepreneurs-infographic

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

 

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