Donna Rachelson, author of South Africa’s best-selling book Play to Win: What women can learn from men in business has called on South African businesses to publish their gender pay gap.
This follows recent calls for companies in Britain which have more than 250 staff members, to publically report their own gender pay gap. Britain joins a handful of other countries round the world which have done the same.
“It seems absurd that a country such as South Africa that has such advanced labour practices, still has gender pay issues. If pay issues becomes more transparent, it can be more actively addressed than in the clandestine way it is currently handled.
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A pay gap audit will offer a way forward with quantifiable facts. Evidence has also indicated that less secrecy around pay results in greater employee loyalty and lower staff turnover.
“Boards need to pay closer attention to gender pay issues as there are potential legal implications,” cautions Rachelson.
In South Africa the gender pay gap is estimated to be between 15% and 17% according to the SA Board for People Practices Women’s Report 2015.
This means that for every one Rand a man earns, a woman only earns around 85c. Or put another way, South African women need to work two extra months in a year to be paid the same as a man would in a year. This has long term implications.
Women lose out on pension and other benefits that are related to basic salary. It has been estimated in the US for instance, that women who are as educated as men, lose between $700 000 and $2 million over their lifetime to unfair pay practices.
In South Africa, the Employment Equity Act sets out non-discrimination legislation, the principle of equal pay for equal value. So men, women, different race groups and those with disabilities should not be earning differently for the same work. This however is more in theory than in practice.
Reasons for the pay gap
There is a historic bias to pay men more and undervaluing women’s skills and workplace contributions.
In the book by economist Linda Babcock, Women don’t ask, she states that one reason for the gap is that men are four times more likely to ask for a raise than women are, and women actually do ask, they ask for 30% less.
Says Amy Pascal, previous chairperson of Sony Pictures Entertainment, “Here’s the problem: I run a business. People want to work for less money, I pay them less money. Women shouldn’t work for less money. They should know what they’re worth. Women shouldn’t take less.”
Women downplay their achievements and attempt to communicate in as non-threatening a way as possible which is not conducive to getting higher pay. It was also found that around 66% of women tend to accept a wage offer without negotiating any aspect of it.
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Other issues include the implications of child bearing such as career breaks as well as less investment in women’s training and development.
The issue of the motherhood penalty and fatherhood bonus fuels pay differences. When women take a career break due to children responsibilities it affects their pay, but men who become fathers are seen as breadwinners and having to support a family and consequently they are paid more.
Subject choices that girls make at school have implications for their future pay. Maths and Science skills are scarce and therefore attract higher pay. Girls tend to regard themselves as incompetent at these subjects.
Sharing information on a salary slip is taboo so it is difficult for women to compare their salaries with their counterparts.
Play to Win: What women can learn from men in business
- Business is a game
- It’s not personal
- Don’t wait to get noticed
- Ditch the small, incremental moves
- Ask, don’t hint
- Focus on results and deliverables
- Say it! (It doesn’t have to be 100%)
- Work your network like a man
- Fake it till you are it
In South Africa, the book is published by BrandingandmarketingYOU Publications.
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It is available at all fine South African bookstores. The ebook is available on Kindle and iBooks. Available for purchase from Amazon and www.donnarachelson.com
A Great Time To Be A Woman In Business
South Africa’s growing band of female entrepreneurs have many lessons to teach us all.
South Africa’s growing band of female entrepreneurs have many lessons to teach us all. In our first article in this feature, Marine Louw showed us the power of passion.
In this article, Cresi Heslop offers living proof that opportunities are everywhere – if we can see them and are prepared to seize them. She is building a business by identifying opportunities as they open up and then working hard to exploit them.
“It’s all about using what you have and thinking a bit laterally,” Heslop says.
Heslop and her husband started a youth sports blog in order to provide a motivational platform for a new generation of South African sportsmen and – women. They saw the blog, Heslop Sports, as a labour of love, with no commercial intent. However, spending so much time among athletes did reveal a potential commercial idea: a towel specially designed with sports in mind and that South African athletes could use with pride, especially at international events.
The result was a new business, Wonder Towel. Its flagship product is a microfibre towel designed to look like the South African flag, supplemented with a range of other microfibre products.
“Microfibre is environment-friendly because it’s so absorbent – it dries easily and stays fresh longer, and it takes less water to wash,” she says. “It’s also super light, thus great for travelling.”
Since then, the business has grown, selling primarily to the travel, beauty, baby and household markets, as well as the sports industry. Much of the selling is done via her online store and agents in Cape Town, Durban and Pretoria – as well as the e-commerce platforms. She singles out Takealot.com which, she says, does a great job in helping small businesses put themselves on the map.
She’s also just signed up a new distributor who is targeting independent schools, and schools with big water-sports teams.
Mentorship provided Heslop with welcomed inspiration and stability. She has built a solid relationship with a businesswoman who she respects enormously, Hendrien Kruger, the head of Inoar SA, which distributes a range of imported Brazilian hair products.
“We met seven years ago and I can turn to her at any point for sensible advice or just a good chat over a cuppa,” she says. “You should find some worthy people who inspire you in your field. They could even be people that you admire from a distance or whose books and lectures have become part of your way of seeing things.”
Because mentorship can play such a positive role, it’s vital that women offer themselves as mentors. Many successful women don’t realise how great an influence they could have on the next generation, starting what she calls a “cycle of future goodness”.
We’ve always heard about the power of the old boys’ club, and how it gives men a head start in business, but says Heslop, networks seem to be opening up.
“Female small-business owners are still in a bit of minority in South Africa, I believe however we are in a wonderful season of change at present,” she says.
“I recently had dealings with one of South Africa’s oldest and most established suppliers in a particular market sector, and I found them both welcoming and nurturing to an industry newcomer – something for which I am very grateful.”
Of course, entrepreneurs must also learn how to cope with challenges all the time. Heslop says that she keeps strong by sticking to a set of habits and actions. Her religious faith is an important mainstay and she daily affirms her commitment to making a difference, to being alert for hidden opportunities, and to spreading love and respect always.
“At the end of the day it will all boil down to confidence, belief in ourselves, joyous passion and delivering extremely high quality of products and services that will command respect and ensure us our rightful place in our beautiful nation’s economy,” she concludes.
MiWay is an Authorised Financial Services Provider (Licence no: 33970).
Celebrating Women In The Signage And Printing Industry
The event will take place from 13-15 September at Gallagher Convention Centre.
Women are increasingly making their mark on the traditionally male-dominated signage and printing industry. For those who want to enter this industry, or want to grow their businesses, the Sign Africa and FESPA Africa expo, co-located with Africa Print and Africa LED, offers many opportunities for entrepreneurs. The event will take place from 13-15 September at Gallagher Convention Centre.
Diane Jacobson, Managing Director at Ellis Lehman Signs, has been in the industry for 25 years, and enjoys being in a career that is dynamic, creative and interesting. ‘No two jobs are identical, and because it is an industry that serves a variety of businesses, it offers exposure to many types of people and companies,’ she said.
‘I’ve worked with fantastic people and managed very interesting projects, from manufacturing plants to religious institutions, to petrochemical companies to retailers and sports events. I have met wonderful people over the years and have had the opportunity to travel to interesting places. It is an industry that has allowed me to grow my business skills in a creative space.’
Lehman’s key to success is understanding and servicing the needs of customers. ‘They are the lifeblood of all business. There is so much poor service out there, so doing things better and paying attention to detail and the final finished item sets anyone apart,’ she said.
Printing SA, the official trade federation representing printing, packaging and associated businesses in the industry, has a number of projects to empower women. The organisation runs a screen printing programme, which most recently trained 10 unemployed women from Cottonlands. The programme includes three elements: the theory of screen printing, practical application, and basic business skills that would assist in growing a small business.
A success story from the programme is Eunice Ngwenya, Managing Director of Eunique Printing, who completed Printing SA’s very first screen printing pilot course during 2014. Printing SA recommended Ngwenya to Konica Minolta South Africa.
Eunique Printing, which operates from Konica Minolta South Africa’s Johannesburg campus, has been in business for almost a year, employs three people and prints books, magazines, business cards, calendars, receipt books, brochures, invitations, photographs, as well as offering ring binding and glue binding services.
Ngwenya has always been interested in printing, and had done silk screening on plastic for 25 years. She is glad that she applied for the Printing SA training as it has led her to where she is today. ‘I’ve learnt so much from Printing SA, I wouldn’t be where I am without them, and with the help of Konica Minolta South Africa, I see myself going very far,’ she said.
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Sonja Groenewald is CEO of Colourtech Design & Print CEO, which has operated for 26 years. Its main focus is the publishing and education markets. The business has a unique set up as in addition to printing, there is also an in-house dispatch and deliveries division, which helps service 350,000 students.
Being in the printing industry, you’d think technology would be Colourtech’s most important asset, but it’s not. ‘Our staff are our most valuable resource – we consider each and every one of our employees as part of our family,’ said Groenewald.
They are integral to the business’ success. ‘I’ve always told my employees to treat each customer like royalty – whether a client is just popping in for a small pack of business cards, or taking on a major order. Good service is crucial.’
For more information about the Sign Africa, FESPA Africa, Africa Print and Africa LED expo’s, and to pre-register online, please visit: www.signafricaexpo.com/entrepreneur
Celebrating The Multi-Faceted Woman
Fedhealth celebrates #WonderWomen this August for the multiple roles they take on and excel in.
- Visit: www.fedhealth.co.za
- Call: 0860 002 153
Fedhealth celebrates #WonderWomen this August for the multiple roles they take on and excel in. Whether you’re the CEO of a multinational company, the CEO of your home, or managing both, we’ve got plans to cover you every step of the journey — so you can focus on what you do best.
In celebration of Women’s Month, Fedhealth celebrates the strong women in our lives, and the various roles they fulfil with commitment and enthusiasm.
From mothers to caretakers to business owners and mentors, “Sisters are doing it for themselves.” And, since women are the backbone of so many families and communities, women’s health deserves to be cherished, during pregnancy, the childbearing years, and beyond.
Fedhealth’s family focus recognises the maternal role and how important women are in the family decision-making process. Fedhealth will take care of your family and your children through family-focused plans like Maxima Basis.
Fedhealth’s role in each stage of a Woman’s health
When you are young and single, Fedhealth looks after you by providing the contraceptive benefit
Oral contraception, contraceptive patches and certain contraceptive injections, as well as IUDs, are covered from Risk on Maxima Plus, Maxima Exec, Maxima Standard, Maxima StandardElect and Maxima Basis.
When obtained at a pharmacy, GP or a gynaecologist, the cost will automatically be covered by the Scheme and funded from the Major Medical Benefit.
When you are ready to start a family, Fedhealth has amazing maternity benefits
The experience of becoming a parent is priceless, but sooner or later you’re going to run into the expenses involved with a pregnancy.
The actual cost of pregnancy and childbirth can be steep, especially if you don’t have medical aid. The price tag of a healthy pregnancy can really add up, starting with prenatal care to ensure a healthy baby and a healthy delivery.
You’ll need to visit your gynaecologist throughout your pregnancy. If you have medical aid, prenatal visits and diagnostic tests such as ultrasounds, will be covered. They are generally considered as ‘preventative’ care.
An ultrasound could cost anything between R600 to R800 upwards, while delivery could cost up to R13 000 at a private facility. Every day, scores of women in South Africa scramble to find a medical aid that will cover their pregnancy and childbirth.
Maxima Basis is an excellent medical aid option to consider if you’re thinking of starting a family in the future.
At the later stages of your health, Fedhealth provides screening benefits
Yes, fifty being the new thirty would be particularly true for those who can afford good health care or have access to good health care.
Because of this, people are staying healthier for longer, and lives are starting later due to longer education times and difficulty finding jobs. People are settling down into careers in their mid to late twenties instead of earlier, making traditionally older ages, like 50, feel younger.
Women should have a general check-up every year, especially as you get older (even if you don’t feel like it yet). Have you scheduled yours?
Protect yourself against some of life’s nastier surprises by learning more about the most commonly misdiagnosed women’s illnesses:
Chronic Fatigue Syndrome: When tasks such as getting ready for work, which usually require an hour take several hours, you may want to look into why. CFS affects women in their 40s and 50s. Women are four times more likely to suffer from this disease than men.
Multiple Sclerosis: Women are three times more likely to be diagnosed with MS, and it generally appears between ages 20 and 40. Having a mother with MS can be the strongest risk factor. Blurred or double vision, fatigue, tingling, dizziness, lack of coordination and tremors are symptoms to look out for.
Fedhealth has a strong social presence and, through the use of its blog, Fedhealth’s team will produce great articles along the #WonderWomen theme, such as women in the workplace, breastfeeding in your lunch hour and celebrating being single. To follow the blog, go to www.fedhealth.co.za/healthy-living-tips/
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