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Funding For Women Entrepreneurs – A Collective Effort

The bottom line is that while funders need to stretch further to reach female entrepreneurs, these entrepreneurs need to make their own efforts to connect and ready themselves to tap these resources. Only then will the latent economic value of women in our economy reach its full potential.

Jenny Retief

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It is well recognised that women are powerful drivers of economic growth in South Africa, and are vital to the country reaching its full economic potential. Yet women account for only 18% percent of business owners in South Africa, according to the second Mastercard Index of Women Entrepreneurs (MIWE), released earlier this year.

The reasons are many, including lack of financial literacy, but one of the biggest constraints facing women entrepreneurs is access to finance. As most women entrepreneurs are concentrated in the informal sector, the majority of them access financing through micro-lending institutions, which offer only limited support. When they are ready to grow into SMMEs, they again face difficulties in obtaining loans from commercial banks.

According to the ‘Inaugural South African SMME Access to Finance Report’, published last year by the online access to finance portal Finfind, the SMME sector provides a “compelling, largely untapped market opportunity for innovative funders”, estimating the SMME credit gap at between R86bn and R346bn.

Finfind’s research showed that many SMMEs that are eligible for funding are still unable to secure it due to their lack of finance readiness, i.e., they are unable to produce the financial documentation required by funders to assess bankability and affordability, in order to approve their funding applications. These documents include up-to-date management accounts, latest financial statements, budgets, forecasts and tax clearance certificates, among others.

Related: Funding And Financial Assistance For SA Women Entrepreneurs

This was reiterated at the recent African Youth Networks Summit in Tswhane, where the head of Old Mutual Foundation Millicent Maroga stressed, “the key issue is a distinct lack of support in getting the business ready for funding”.

Enter initiatives like the Riversands Incubation Hub, a campus north of Sandton that houses over 150 established and start-up small businesses in subsidised premises, with access to business support services. One of its key values to its SMMEs is bridging the gap between them and the many players in the funding space, in particular through its annual FundEX event, a platform giving guidance and helping to match entrepreneurs with funders.

“Contrary to popular belief, there is funding available. FundEX provides practical guidance on what funding is available and what it takes to access this capital. It also gives entrepreneurs the opportunity to interact with a variety of funders, including banks, government funders and alternative funding platforms,” says Jenny Retief, CEO of Riversands Incubation Hub.

The theme this year is ‘Secrets of Scale’, unpacking what it takes to build a ‘fundable’ business. This is highly pertinent, as much of the complexity in the SMME funding environment is seated in the size of the business, and what stage of growth it is at.

Finfind’s research found that although SMMEs and start-ups may qualify for venture capital funding, funding opportunities for less scalable SMMEs are less promising. “This opens the door for new, innovative funding models to serve this section of the SMME market. Start-ups and micro-businesses represent a significant potential market for innovative funders who are able to develop new lending models tailored to address this growing market,” said the report.

As women proliferate in this space, they need to equip themselves with as much as information as possible about the funding opportunities out there, says Retief.

“The DTI, for example, offers funding programmes, and aggregators such as FinFind and others can help entrepreneurs navigate the more than 400 different funding solutions available in SA. Entrepreneurs can also boost their business by regular engagement with a mentor. Many incubation programmes offer this type of support,” she says.

Related: Watch List: 50 Black African Women Entrepreneurs To Watch

There are also many initiatives to bring resources closer to entrepreneurs. For example, the Technology Innovation Agency (TIA) offers Technology Stations in diversified sectors, ranging from agro-processing, chemicals, clothing and textiles to tooling. These provide entrepreneurs access to university-level technical levels and specialised equipment at affordable pricing levels.

This speaks to upskilling, a key offering of incubation hubs and critical for women entrepreneurs needing to become finance literate. “At Riversands, we have a team of coaches and mentors who guide entrepreneurs in specific areas such as finance or strategy. Relevant educational material is regularly presented in formal as well as informal ways and reinforced with practical coaching to help entrepreneurs put theory into practice in their own businesses.  This is flanked with professional bookkeeping services provided on a subsidised basis. This allows business owners to build the financial records and systems their businesses need to qualify for understanding,” says Retief.

The bottom line is that while funders need to stretch further to reach female entrepreneurs, these entrepreneurs need to make their own efforts to connect and ready themselves to tap these resources. Only then will the latent economic value of women in our economy reach its full potential.

Riversands FundEX takes place on August 16. For more information visit: http://www.fundex.co.za

Jenny Retief is the CEO of Riversands Incubation Hub. As a successful entrepreneur, Jenny is extremely well suited to leading the team which established Riversands Incubation Hub in 2015. She brings a wealth of experience in innovation from a career which spans the corporate world, entrepreneurship and the CSI education space.

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Support for Women Entrepreneurs

3 Ways Women Owners Of Early-Stage Companies Can Fight Adversity

Only 11 percent of venture capital firm partners are women, which explains why men get funded so disproportionately more. So, what are you going to do about this?

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Male entrepreneurs have an inherent leg up over their female counterparts. This may not come as a shock, but maybe the actual numbers do because they don’t represent an equal playing field.

Take start-up funding, for instance. Pitchbook revealed that only 11 percent of venture capital firm partners are women. This is a strong reason why runway capital – a vital resource for any business – is awarded to male leaders instead of female leaders at an astoundingly disproportionate rate.

Still, there is some good news: In April, the Female Founders Fund – which includes Melinda Gates, Whitney Wolfe Herd, and Katrina Lake – did its part to begin to fix that disparity. The collective set up the Female Funders Fund II, a $27 million initiative aimed at investing in early-stage companies led by women.

Lack of funding hamstrings any young company, limiting the level of talent it can target and stunting its ability to scale in a number of areas. And for female entrepreneurs, unfortunately, funding is just one of several uphill battles they face – along with harassment and issues pertaining to family and childcare flexibility.

These barriers, and many others, can derail women early in their entrepreneurial quest. Luckily, the climate and resources are now finally there for women leaders to persevere and thrive in the face of early obstacles. Here are some tips on how they – perhaps you – can thrive.

Related: Funding And Financial Assistance For SA Women Entrepreneurs

Don’t let the muck keep you down

Naya Health co-founder and CEO Janica Alvarez had one mission when she was pitching her startup to VCs, according to a Bloomberg report: to raise capital for her young company, which had just patented a smart breast pump. Instead, the (mostly) male group of VCs peppered Alvarez with questions about how new mothers stay in shape and how she expected to balance motherhood and a business. Others were visibly uncomfortable discussing the product or even touching it.

Alvarez’s dilemma was one that’s not new to women in business. Of course, some struggles are simply a part of entrepreneurship, but there’s no question that women need more grit and determination than most men in order to find success.

Women certainly have the ability to inspire their teams in unique ways, and we are seeing them use that strength to deliver effective and enduring business strategies. But getting there isn’t all roses and sunshine. Adversity will hit, and the fate of your company will hinge on your ability to push through it. I myself made it through, mostly with the help of three methods:

1. Free your mind so the rest will follow

True story: Someone at a VC fundraiser once asked me if I was creating an all-lesbian management team because I was there with two other women leaders. Dumb comments like that one happen, but you can’t let them mentally distract you from where you want to go. When people disparage your product, revenue model, strategy or expertise, you need to keep your head above the fray even when it feels like the sky is falling.

Ban.do founder and chief creative officer Jen Gotch regularly shares about her struggles with mental health with her Instagram followers. She’s a big believer in the role a full night of sleep plays in her mental recovery. Sleep gives your brain the break it needs to declutter and put all your highs and lows into perspective.

Develop your own routine for keeping your mind fresh. These methods can be anything from meditation to set-aside times each day for a mental recharge. No matter what, it’s a habit that can mentally prep you to face whatever challenges get placed at your company’s feet.

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

2. Don’t take physical fitness for granted

During a speech at the 2017 TEDWomen Conference, neuroscientist Wendy Suzuki spoke about the transformative effects exercise has on the brain. She explained that even a single workout improves our mood, energy, memory and attention by increasing the levels of neurotransmitters such as dopamine, serotonin and noradrenaline.

After a workout, the ability to focus lasts for at least two hours. Likewise, a workout can speed up your physical reaction times and cause everyday stumbles, such as spilled coffee or bumped shins, to frustrate you less. Being a black belt in taekwondo, running marathons and weightlifting all provide me with a physical outlet to work out my frustrations and start emotionally fresh.

Body and mind work as one, so don’t let your fitness routine fall by the wayside in the pursuit of entrepreneurial glory. Carve time out each day to get a physical workout to maintain mental fluidity.

3. Lean on others when that’s needed

Having a strong network of men and women leaders who’ve paved the path before you is paramount. They can tell you when you are on track; when you are off track; and when you need to pivot, tilt or speed up.

If you have to face additional challenges compared to male entrepreneurs, you need additional practical resources. While male entrepreneurial success stories are all over pop culture, we women have to look a little harder for triumphs by our gender in business. Hearing other women tell their stories will encourage you.

If you’re having trouble finding great mentors, find an entrepreneur networking group for women, such as Women Who Tech. Networking groups offer workshops, free events and resources.

And when all else fails, take a girls’ night out with friends: Drink a bottle of wine, cry a little, laugh a lot and be surrounded by unconditional love. Even if your friends don’t know a thing about software or coding, the power to refresh your emotional health should never be taken for granted.

If you care about your business, don’t let negativity hold you back. These tips have helped me stay sane and determined throughout the challenges I’ve faced. To overcome the odds, find what it is about you that’s empowering and apply it to your business.

This article was originally posted here on Entrepreneur.com.

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Support for Women Entrepreneurs

Too Few South African Women Become Entrepreneurs, But This Can Change

Organisations built by business women and that speak loudly and assertively for business women will send an unambiguous message that women belong in the community of entrepreneurs.

Gugu Mjadu

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Although South Africa’s constitutional democracy has been advocating for gender equality for the past 24 years, the level of entrepreneurship among South African men and women is still far less equal than the country’s economic peers such as Ghana and Uganda. This is an indication that a progressive constitution alone is not enough to ensure that women join the local community of entrepreneurs in equal numbers to men.

Illustrating this, are the latest figures from the 2017/2018 Global Entrepreneurship Monitor (GEM) which show that 13 out of every 100 South African men are involved in total early-stage entrepreneurial activity, compared to just 9 out of every 100 women. 

This research shows that the inequality goes deeper than just the headline figure. A higher percentage of women who do start their own ventures do so out of necessity (34.3 percent for women vs. 18 percent for men), whereas South African men, on the other hand, are more likely to start a business in response to an opportunity (82 percent for men vs. 65.7 percent for women). As research indicates that opportunity-driven entrepreneurs are more likely to create wealth than necessity-driven entrepreneurs, this is definitely an area for improvement for our country.

The GEM study is an annual survey, and dishearteningly, a look at the GEM figures over a number of years shows no discernible trend towards closing the gap, while some of South Africa’s economic peers such as Brazil and Vietnam consistently show an equal number of men and women starting businesses. 

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

Gender parity in entrepreneurship needs a consistent stretch of truly high economic growth, north of 6 percent, to shake lose any remaining cultural, psychological and economic chains that are keeping women back. Unlike its counterparts, South Africa’s economic growth over the past few decades has seldom breached 4 percent – hovering around 3 percent since 1994. 

This might also explain the general low levels of entrepreneurship in the South African population, among both men and women, compared to its economic peers – 11 percent of the South African population is involved in entrepreneurial activity. Wealth creating businesses start in response to opportunities, which multiply when economic growth is strong.

Short of a massive economic stimulus needed to propel South Africa’s economic growth upward, is there anything that can be done on an incremental level in order to establish entrepreneurial equality between men and women in South Africa? 

I believe that there are many low-key ways in which to entice more women to become entrepreneurs. One place to start, is to focus on the income-generating side-lines that many South African women are engaged in. A scan of social media shows that South African women are not short of ideas nor initiative. From activities that are traditionally seen as female-oriented such as baking and sewing, to truly innovative social clubs and online initiatives seem to provide an outlet for many women’s entrepreneurial urges. Yet too few of them develop into proper full-time careers.

Programmes focused on women and their side-hustles might find fertile ground to grow them into fully fledged businesses.

Another factor that might entice more women to start businesses is more accessible finance. There is no easy solution, however, as research shows that men are more likely to start looking for finance early when they launch their ventures. Women, on the other hand, are more likely to use their own funds to start a business and thus delay seeking finance until their venture is potentially in trouble making it more difficult to secure finance. 

The solution, if any, lies in education and training deep enough to effect a significant shift in mind-set. Given the poor state of the educational system, South Africa still has a way to go, but it could be argued that any incremental improvement in the education system would boost the country’s levels of entrepreneurship. 

It remains to be seen if an increase in gender equality and representation among bankers and financiers may lead to improved access to finance for female entrepreneurs, but because it is a good thing in itself, gender parity in the finance industry is worth pursuing. 

Related: Watch List: 50 Black African Women Entrepreneurs To Watch

The celebration of female entrepreneurship in popular culture, social media and as part of cultural events remains important and probably cannot be overdone. Awareness of the possibility of success in the business world for females remains fundamental to any young woman’s decision to choose entrepreneurship.

Finally, a strengthening of the profile of women’s business associations in South Africa can become an important factor in increasing the number of female entrepreneurs. Organisations built by business women and that speak loudly and assertively for business women will send an unambiguous message that women belong in the community of entrepreneurs.

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11 Quotes On Hard Work, Risk-Taking And Getting Started From Beauty Billionaire Estee Lauder

The cosmetics tycoon provides lessons on the importance of passion and perseverance.

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Like most entrepreneurs, passion was at the core of cosmetics tycoon Estee Lauder. From a young age, Lauder was obsessed with beauty, and it wasn’t before long that she turned her dreams into reality. With the help of her chemist uncle, Lauder developed creams and other products that she would sell to local beauty stores in her hometown of Queens, N.Y. In 1946, Lauder officially launched her now world-renowned beauty company Estee Lauder with her husband Joseph Lauder. The business skyrocketed to success.

In 1998, Lauder was the only woman to land on Time’s top 20 business geniuses of the 20th century. In 2004, the year Lauder died, the beauty entrepreneur was named Time’s person of the year. Estee Lauder has become one of the biggest brands in beauty, with a worth of more than $50 billion. The company employs more than 46,000 people worldwide.

To learn more from Lauder and the cosmetics empire she built, here are 11 inspirational quotes on hard work, perseverance and getting started.

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