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Women Entrepreneur Successes

Andy Golding Of Strive Shares The Secret To A Great Employee Experience

Andy Golding knows that work should be fun. Why? Well, when it comes to the long-term success of the business, the employee experience is as important as the customer experience.

GG van Rooyen

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Key Insights

Understand the trust factor                           

No amount of perks will make up for a lack of trust or communication in the work place. If you’re serious about creating a great workplace culture and experience, you need to start with trust — this means being transparent with your employees and communicating with them openly and often.

Ask your employees what they care about                              

You wouldn’t design something for customers without discovery and feedback, so why do you ignore this process when it comes to employees? The easiest way to find out what employees want is to ask them.

Company culture is like wasabi — a little goes a long way                    

You don’t need to have huge interventions and staff parties. You need to pay attention to the details. What makes employees comfortable, and what seemingly innocuous things cause discomfort that mounts over time?


Related: For Founder Of National Tekkie Tax Day Having A Higher (Business) Purpose Keeps Her Driving Forward

Andy Golding started out working for Missing Link, a company famous for its iconoclastic founder Rich Mulholland and its curious workplace benefits like free tattoos. It was a formative workplace experience that forever altered the way she views work.

“Here I was working for this crazy company and loving every moment of it, but I quickly realised that this wasn’t a typical experience. Most people hate their jobs. So, I tried to figure out what the major differences were. How could one group of employees love every moment of the workday, while so many others hate going to work?” says Golding.

Her search for an answer started with a blog called Companies Behaving Awesomely, which tried to unearth the true reasons behind employee satisfaction. In 2014, however, she took the next step, launching a company called Strive, which aims to help companies not only attract the best people, but also retain them.

Entrepreneur spoke to her about the importance of the employee experience.

What is the secret to a great employee experience? Is it about free food and fun offices, or is there more to it?

It’s not about the fluffy stuff. Sure, free food and funky offices can help, but ultimately, that doesn’t guarantee a great employee experience. The environment and the perks are two important aspects of the employee experience, but there are many others to consider. The employee experience constitutes absolutely every aspect of a workday, from the moment an employee arrives, to the moment he or she leaves. It’s about the systems and processes, the tools of the job and the interaction between employees.

So, how do you craft a great employee experience?

There is no one-size-fits-all answer. It really depends on the nature of the business and the founder. Early on, an entrepreneur needs to consider the future of the business. Where do I want to take the company? How do I get it there? What sort of people do I need to attract and retain to help me get there? Once you know the answers, you can begin crafting a company culture and employee experience that suits the business.

That said, some things are crucial to a great employee experience, namely trust and communication. If you don’t have great trust and communication in a company, nothing else matters. No amount of perks will make up for that. Communication is one of the key drivers. It has to be instant and multi-directional. Thanks to social media, we now have instant access to large brands and companies. We need that same kind of ability to communicate in the workplace.

What should this communication look like? How should companies speak to their employees?

strive

I believe in creating the same sort of personas for employees that you would for customers. Successful marketing departments make use of personas because they realise that different customers respond to different forms of communication — different messages, mediums and channels. The same is true for employees. Blanket communication doesn’t work.

Companies often spend less time thinking about how to talk to employees than they do about communicating with customers. You wouldn’t design something for customers without discovery and feedback, so the same should be true when it comes to employees. The easiest way to find out what employees want is to ask them.

How do you actually cultivate a better company culture?

Huge interventions and ‘mandatory’ fun, like board games and company braais, don’t work. It starts with those small habits and behaviours that you modify. We always say that company culture is like wasabi — a little goes a long way. Once again, it comes down to knowing and understanding your employees. What frustrates them? What do they want and need in the workplace? What would delight them? Design a company culture that suits the business and its people.

Related: 5 Key Tactics That Helped Gill Bowen And Tim Hartzenberg Revitalise The Shooshoos Brand

Business communication is largely driven by email these days. What do you think of the modern tendency to email co-workers?

We strongly discourage the companies we work with from creating an environment where everyone uses email for internal communication. We believe in a strict communication hierarchy. Nothing trumps face-to-face communications. If that’s impossible, make a phone call and email only as a last resort. You want an inclusive environment where people feel like a team, and email doesn’t help foster that sort of environment.

Nothing beats sitting down with someone and speaking to them directly. The communication is more meaningful and miscommunication is less likely.

You warn against perks as a way to improve the employee experience, but can these be useful?

They definitely can, especially if they improve communication. For instance, banning people from eating at their desks and offering free or subsidised meals in a central cafeteria is a great way of improving communication across departments. It results in what we call ‘unintentional collisions’ where colleagues from different departments run into one another and quickly chat about an issue that they would otherwise probably just have discussed over email. It breaks down silos and forms connections across an organisation.


The Bottom Line

  • A positive or negative employee experience has a huge impact on earnings. Where experience is positive, businesses show a 19% increase in earnings per share, yet where experience is negative businesses show a 33% decrease in earnings per share. That is a 51% gap — you simply cannot ignore the impact that this has on profitability.
  • In a 14 year study, Watermark Consulting proved that employee experience leaders’ annualised returns are consistently double that of the overall S&P Index.Employees having a positive experience are 21% more productive than those having a poor experience.

Women Entrepreneur Successes

Third Prize Winner Of The Workspace/MiWay Competition Shares Top Lessons Learnt

Mpho Mpatane recently won third prize in The Workspace/MiWay Business Insurance Entrepreneur Competition. Her company supplies general and women-specific protective personal equipment and clothing in the mining and construction industries. This is her story.

Entrepreneur

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Two months ago, I won third prize in an entrepreneur competition. It was one of the most intense experiences I have ever undergone, as it ran over a seven-month period. Minatlou was the only start-up in the top 10 finalists and mentally, I had to motivate myself daily to keep going, and to keep growing.

I’ll be honest: It wasn’t easy. I relied on family and friends to keep me motivated. There were times I doubted myself but then I would get a phone call from my dad asking me how business was going… and then I would snap out of my doubting space, get refreshed energy and get back into my competitive mentality space.

Lessons Learned On The Start-up Journey

In retrospect, the lessons I learned on this journey are invaluable. I learned that in business there are certain steps you cannot skip or try to cut corners in order to try and move ahead. As an entrepreneur, you constantly have to work on the business itself and also for the business. You must have your house in order before you invite other people to come and visit. I know now that one must be willing to learn and once you have learned, put those lessons into action.

Before The Workspace/MiWay Business Insurance, I was focused on setting up the business; I was not big about marketing or social media. So now I know that in order to have the right people know about my business, I must reach out to them and not rely on word of mouth only to create a sustainable client base.

Right now I am busy changing my company name, from Minatlou 251 to Phepha Solutions Group, and after that first step, I will create a social media presence, a brochure and an online presence such as a website. I’m also creating a small clothing line for corporates to see the calibre of our out of the box designs of corporate uniform and our standard of manufacturing.

Assistance From Winning The Competition

What’s amazing is that The Workspace has come forward to assist me where possible and as much as they can. The CEO, Mari Schourie, actually reached out to me while away on maternity leave to ask me personally what they can do to assist me in addition to what I won in the competition.

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

This made me feel motivated and it also demonstrated that what I am offering is of good value and that I am going to succeed, this business is going to grow and thrive.

I won a beautiful office for a period of three months, which comes with administration support from The Workspace in Selby, with undercover parking, boardrooms to use for meetings and so much more. I have also gained a family in the process.

I won sessions with a business strategist who is helping me develop a formal strategy to move my business forward and help it grow. I have also won consultation sessions with a marketing company to help me grow my business and help me have a proper marketing plan in place plus help me improve on my sales. I won services of a cash flow specialist to help me in that area. My prizes are priceless and what I love the most is the fact that they are helping me build and strengthen my business from within.

My Next Steps

In the short-term, I’m working hard to add at least six retainer clients to our books, gain entry into the highly competitive mining industry and manufacture for them as well. I want to boost sales and get more clients. Proper brand awareness and getting industry related accreditation is on the cards, as is renovating our factory.

In the longer term, I now have a five-year plan, with goals and steps along the way. The next five years will be about growth and scale if possible. I want to be able to do cross border transactions and also export our merchandise to Africa, starting in the Southern parts and expanding slowly.

So yes, I have had to work incredibly hard, but the most comforting fact is that I am not on my own. I have support at my back and mentors challenging me to grow and develop. This period of time has been the most brilliant period of learning and growing in my entrepreneurial journey so far.

Top Tips For Entrepreneurs

To all those entrepreneurs in South Africa working their tails off to succeed, these are the lessons I have taken to heart:

  • Be bold. Take chances.
  • Do research and always try to stay ahead of your competitors.
  • Try to have fun, enjoy what you do.
  • Have passion and be willing to work hard for what you do, people will believe in your vision.
  • Be honest in your business dealings, if you can’t deliver on your promise for any reason inform the client and do your utmost to correct the challenge, don’t lie.
  • Be willing to learn, invest in your own knowledge base. Expand your thinking, explore, and ask questions.
  • Be willing to help other upcoming entrepreneurs. Share information with them, as they don’t have to struggle long and hard like you did. This will help with the development of sustainable businesses and a better quality of future entrepreneurs.

Note: To celebrate their first-of its-kind collaboration at Village Road, The Workspace and MiWay ran a competition for South Africa’s entrepreneurs that saw the winner/s given a major advantage to further grow their business. The Workspace and MiWay joined forces at The Workspace premises in Village Road, Selby where they have launched an entrepreneurial hub and business development programme.

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Women Entrepreneur Successes

5 Crucial Start-up Lessons From Sibongile Manganyi-Rath Founder Of Indigo Kulani Group

Sibongile Manganyi-Rath quit her corporate job at 26 and established infrastructure and real estate development company Indigo Kulani Group. Today her business has expanded to include IKG Start-up Capital, which is dedicated to creating world class entrepreneurs throughout the African continent.

Diana Albertyn

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Vital Stats

  • Player: Sibongile Manganyi-Rath
  • Company: Indigo Kulani Group and IKG Start-Up Capital
  • Established: 2006
  • Turnover: Over R100 million
  • Visit: indigo-group.co.za

Being born into an entrepreneurial family didn’t immediately lead Sibongile Manganyi-Rath down the self-employment path. “My father unwittingly set me on the path very early,” recalls Sibongile. “He had a small business in Soweto where he sold used bottles back to larger corporations such as Makro and various other glass bottle recycling agents. I often joke with people that my father was in the recycling business before it became fashionable.”

It was the early exposure of working in her late father’s small businesses that taught Sibongile the crucial principles and values that have helped her build the successful business that Indigo Kulani Group is today.

Here are her start-up lessons:

Lesson 1: Starting small doesn’t mean staying small

I consider myself very fortunate that I grew up in a family that was considered financially and materially poor. The fundamental principles my father taught me of running a small operation — such as financial discipline, hard work, sacrifice and persistence — were extremely valuable.

Related: 10 Dynamic Black Entrepreneurs

I learnt the importance of customer service when I was 12 years old and ran one of my father’s fresh produce stalls at Dube village train station. I had to observe why our sales were declining or increasing and each evening I had to report the daily revenue to my father. It was often in the region of R150 per day. I also had to make recommendations on improvements to ensure that we could offer better fruits and veggies than the other older ladies that were next to our stalls.

At the time I didn’t realise the value of the lessons I was learning from this process. It is these lessons that gave me the courage to quit my job in 2006 and start my own company.

Lesson 2: Passion for what you do is vital for a start-up, but it also carries you through the hard times

It is my belief that even in the era of digitisation, there are still fundamental principles about business that will not change. It’s important for entrepreneurs to understand their market and the needs that they are addressing. You need to have a strategy that continues to evolve with the needs of your customers, particularly in our current digital era where needs of the customers change very rapidly through the options that they are presented with.

Passion gets you through the loss-making period, often referred as the ‘valley of death’. It’s during this time where your passion gives you courage to persist.

Financial literacy and discipline in working capital management is important because at this stage the business needs a lot of growth capital to generate more revenue before the start-up can reach a break-even stage and make profits.

Lesson 3: Collaboration and partnerships are vital

It’s my passion for what I do that gave me the courage to build a company that seeks to break the mould in a male-dominated industry. We make a positive contribution to our society through our various infrastructure projects, including delivery of more than 200 schools in South Africa’s rural areas.

We have also been involved in building and managing clinics, housing, and water and sanitation projects in many previously disadvantaged communities. The passion to extend this positive impact fuelled the growth of the company where my partners and teams come from very diverse backgrounds — ranging from investment banking, engineering, project management, healthcare and education — to ensure that our services to our clients offer a holistic approach.

However to succeed in this, entrepreneurs need to understand that collaboration and partnerships are important. Empires are not built by individuals but take a collective mindset with a single vision.

Lesson 4: Aim for profitable growth through bold inspirational leadership

  • Our holistic approach to the sector in which we operate has not only been beneficial in offering our clients an integrated service, but being a multi-disciplinary services company also gives us access to diverse clients and revenue streams.
  • Our company’s business model is ‘intrapreneurial’. A divisional organisational structure ensures quick decision-making and response to market.
  • We have highly skilled individuals, and our overheads are cross-subsidised by complementary skills sets across projects. We remain profitable by managing our resources cost-effectively.
  • Most importantly, we manage our resources weekly through EXCOM and reporting.
  • Incentives are critical and linked to project performance and achievement of targeted revenue and profitability, managed through quarterly performance reviews and targets reviews.
  • Inspirational leadership means leading by example. This inspires the collective that achieves its strategic objectives.

Related: Watch List: 50 Black African Women Entrepreneurs To Watch

Lesson 5: There is always someone out there trying to beat you at your game and take away your customers

Knowledge about your customer is fundamental because without your customers you have no business. Integration of technology into your business enables you to understand how customers use your services and products, which offers key insight into your customers’ needs.

This building of digital customer relationships provides your business with an opportunity to develop a competitive advantage in the tough market we operate in today. I still embrace the physical human relationship where I stay close to my customers and ensure that I understand what is troubling them and how they can be better served.


Sibongile’s game-changing advice for budding entrepreneurs

Keep your vision, but let your strategy be flexible. Collaborate with other people, find advisors that don’t cost you money. Talk to venture capitalist and private equity guys, there is always someone willing to not only invest their money but their ideas, experience and networks. But, be open to give a little bit of equity; it has to be worth their while.

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Women Entrepreneur Successes

Watch List: 50 Top SA Business Women To Watch

Don’t miss out on these 50 female trailblazers making an impact in the South African and international entrepreneurial space.

Nicole Crampton

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Here are the 50 top South African business women to watch in no particular order

  1. Anastasia Dobson-du Toit and Michelle Dateling
  2. Charlotte Aubin
  3. Rapelang Rabana
  4. Lynn Baker
  5. Dylan Kohlstädt
  6. Noli Mini
  7. Stacey Brewer
  8. Nonkuthalo Thithi
  9. Daniella Shapiro
  10. Xoliswa Daku
  11. Lorren Barham
  12. Allegro Dinkwanyane
  13. Nadia Rawjee and Zahra Rawjee
  14. Karen Carr and Hanneke Schutte
  15. Michelle Royston
  16. Donna Silver and Elvira Riccardi
  17. Magda Wierzycka
  18. Jennifer Da Mata
  19. Thuli Magubane
  20. Tracy Kruger
  21. Monalisa Zwambila
  22. Keri Stroebel
  23. Claire Reid
  24. Ramona Kasavan
  25. Carrie Leaver and Shona McDonald
  26. Donna Rachelson
  27. Mahadi Granier
  28. Liesl Esau
  29. Prudence Spratt
  30. Joyce Mnguni
  31. Janine Starkey
  32. Shamila Ramjawan
  33. Busi Skenjana
  34. Benji Coetzee
  35. Jerusha Govender
  36. Lauren Edwards
  37. Ouma Tema
  38. Annabel Biggar-David
  39. Jennifer Glodik
  40. Ntsoaki Phali
  41. Tara-Lee de Wit
  42. Kim Coppen-Watkins
  43. Mogau Seshoene
  44. Andy Golding
  45. Lien Potgieter
  46. Ezlyn Barends
  47. Rabia Ghoor
  48. Katy Valentine
  49. Leah Molatseli
  50. Lynette Ntuli 

“Globally, women entrepreneurship rates are growing more than 10% each year. In fact, women are as likely or more likely than men to start businesses in many markets,” says Karen Quintos, EVP and chief customer officer at Dell.

The growing momentum of female entrepreneurship can clearly be seen in this comprehensive list of 50 of South Africa’s finest. Although this movement has far from reached its peak, for those looking for inspiration, lessons or businesses to invest in, look no further than this list of female pioneers.

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