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Women Entrepreneur Successes

What Sheryl Sandberg Taught Me About Giving Criticism

How many times have you tried to give feedback that totally falls flat?

Kim Scott

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Shortly after I joined Google to lead online sales and operations for AdSense in 2004, I gave a presentation to Google’s CEO and founders on the performance of AdSense. Despite the fact that AdSense was doing well, and even though my boss, Sheryl Sandberg, was sitting next to me in a show of support, I felt nervous. Luckily, we had a good story to tell: The business was growing at an unprecedented rate. As I looked around the room, I caught the eye of Google CEO Eric Schmidt, whose head had snapped out of his computer when I’d declared how many new customers had signed up in the past month. I’d distracted him from his email — a triumph! “How many did you say?” he asked. I repeated the number, and he almost fell out of his chair.

I couldn’t have asked for a better reaction. After I finished, I felt that mix of euphoria and relief that follows a successful presentation. My boss was waiting for me by the door and I half expected a high five. Instead, she asked if I’d walk back to her office with her. I got a sinking feeling in my stomach. Something hadn’t gone well.

“You are going to have an amazing career here at Google,” Sandberg began. She knew how to get my attention — I had three failed start-ups under my belt and badly needed a win. “And your ability to be intellectually honest about both sides of an argument, not just your own, bought you a lot of credibility in there.”

Related: 20 Quotes On Coping With Change From Successful Entrepreneurs And Leaders

She mentioned three or four specific things I’d said to illustrate her point. I’d been worried that I wasn’t arguing my points vehemently enough, so this was welcome news to me.

“I learnt a lot today from the way you handled those questions.” This didn’t feel like mere flattery. I could tell from the way she stopped and looked me in the eye that she meant it. She wanted me to register that something I’d been worried about being a weakness was actually a strength.

This was interesting, but I wanted to file it away to think about later. That nagging feeling persisted in my stomach. What I really wanted to know was, what had I done wrong? “But, something didn’t go well, right?”

Sandberg laughed. “You always want to focus on what you could have done better. Which I understand. I do, too. We learn more from failure than success. But, I want you to focus for a minute on what went well, because overall it really did go well. This was a success.”

I listened as best I could. Finally, she said, “You said ‘um’ a lot. Were you aware of it?”

“Yeah,” I replied. “I know I say that too much.” Surely she couldn’t be taking this walk with me just to talk about the “um” thing. Who cared if I said ‘um’ when I had a tiger by the tail?

“Was it because you were nervous? Would you like me to recommend a speech coach for you? Google will pay for it.”

“I didn’t feel nervous,” I said, making a brushing off gesture with my hand as though I were shooing a bug away. “Just a verbal tic, I guess.”

“There’s no reason to let a small thing like a verbal tic trip you up.”

“I know.” I made another shoo-fly gesture with my hand.

Sandberg laughed. “When you do that thing with your hand, I feel like you’re ignoring what I’m telling you. I can see I am going to have to be really, really direct to get through to you. You are one of the smartest people I know, but saying ‘um’ so much makes you sound stupid.”

Now that got my attention.

Sandberg repeated her offer to help. “The good news is a speaking coach can really help with the ‘um’ thing. I know somebody who would be great. You can definitely fix this.”

Related: Feel Like Quitting? These 9 Women Prove Grit Can Lead You To Massive Success

radical-candor

How you can do what Sheryl did

Think for a moment about how Sandberg handled that situation. Even though the overall talk had gone well, she didn’t let the positive result get in the way of pointing out something I needed to fix. She did so immediately, so that the problem didn’t hurt my reputation at Google. She made sure to point out the positive things I’d accomplished in the presentation, and what’s more, she did so thoroughly and sincerely — there was no attempt at ‘sandwiching’ the criticism between bogus positives.

Her first approach was gentle but direct. When it became clear that I wasn’t hearing her, she became more direct, but even then she was careful not to ‘personalise,’ not to make it about some essential trait. She said I “sounded” stupid rather than I was stupid. And I wasn’t in this alone: She offered tangible help. I didn’t feel like an idiot with defects, but a valuable team member she was ready to invest in.

This conversation was extremely effective on two counts. First, it made me want to solve my ‘um’ problem immediately; after only three sessions with a speech coach, I had made noticeable improvement. Second, it made me appreciate Sandberg and inspired me to give better guidance to my team. The way she gave praise and criticism got me thinking about how to teach other people how to adopt this style of management.

All this from a two-minute encounter.

Wow. How many times have you tried to give feedback that totally falls flat? How can you, like Sandberg, give guidance in a way that confronts a specific situation and creates ripple effects that change how everyone communicates?

I have spent the decade since that encounter coaching the next generation of Silicon Valley leaders to change their approach to guidance — both praise and criticism. It’s surprisingly simple. Anyone can learn it. There are two dimensions to good guidance: Care personally and challenge directly. When you do both at the same time, it’s ‘radical candor’. It’s also useful to be clear about what happens when you fail on one dimension (ruinous empathy), the other (obnoxious aggression) or both (manipulative insincerity). Being clear about what happens when you fail to care personally or challenge directly will help you avoid backsliding into old habits too common to all of us.

Many of the people I coach have found this framework helpful in being more conscious of what kind of guidance they are getting, giving and encouraging. Another important thing I stress with my clients: It’s vital to remember that very important lesson from the ‘um story’ — don’t personalise. The names of each quadrant refer to guidance, not personality traits. They are a way to gauge praise and criticism, and to help people remember to do a better job offering both. They are not to be used to label people. Labeling hinders improvement. Ultimately, everyone spends some time in each of the quadrants. We are all imperfect. I’ve never met anyone who is always radically candid. To repeat, this is not a ‘personality test’.

This article is excerpted from Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott.

This article was originally posted here on Entrepreneur.com.

Women Entrepreneur Successes

Third Prize Winner Of The Workspace/MiWay Competition Shares Top Lessons Learnt

Mpho Mpatane recently won third prize in The Workspace/MiWay Business Insurance Entrepreneur Competition. Her company supplies general and women-specific protective personal equipment and clothing in the mining and construction industries. This is her story.

Entrepreneur

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Two months ago, I won third prize in an entrepreneur competition. It was one of the most intense experiences I have ever undergone, as it ran over a seven-month period. Minatlou was the only start-up in the top 10 finalists and mentally, I had to motivate myself daily to keep going, and to keep growing.

I’ll be honest: It wasn’t easy. I relied on family and friends to keep me motivated. There were times I doubted myself but then I would get a phone call from my dad asking me how business was going… and then I would snap out of my doubting space, get refreshed energy and get back into my competitive mentality space.

Lessons Learned On The Start-up Journey

In retrospect, the lessons I learned on this journey are invaluable. I learned that in business there are certain steps you cannot skip or try to cut corners in order to try and move ahead. As an entrepreneur, you constantly have to work on the business itself and also for the business. You must have your house in order before you invite other people to come and visit. I know now that one must be willing to learn and once you have learned, put those lessons into action.

Before The Workspace/MiWay Business Insurance, I was focused on setting up the business; I was not big about marketing or social media. So now I know that in order to have the right people know about my business, I must reach out to them and not rely on word of mouth only to create a sustainable client base.

Right now I am busy changing my company name, from Minatlou 251 to Phepha Solutions Group, and after that first step, I will create a social media presence, a brochure and an online presence such as a website. I’m also creating a small clothing line for corporates to see the calibre of our out of the box designs of corporate uniform and our standard of manufacturing.

Assistance From Winning The Competition

What’s amazing is that The Workspace has come forward to assist me where possible and as much as they can. The CEO, Mari Schourie, actually reached out to me while away on maternity leave to ask me personally what they can do to assist me in addition to what I won in the competition.

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

This made me feel motivated and it also demonstrated that what I am offering is of good value and that I am going to succeed, this business is going to grow and thrive.

I won a beautiful office for a period of three months, which comes with administration support from The Workspace in Selby, with undercover parking, boardrooms to use for meetings and so much more. I have also gained a family in the process.

I won sessions with a business strategist who is helping me develop a formal strategy to move my business forward and help it grow. I have also won consultation sessions with a marketing company to help me grow my business and help me have a proper marketing plan in place plus help me improve on my sales. I won services of a cash flow specialist to help me in that area. My prizes are priceless and what I love the most is the fact that they are helping me build and strengthen my business from within.

My Next Steps

In the short-term, I’m working hard to add at least six retainer clients to our books, gain entry into the highly competitive mining industry and manufacture for them as well. I want to boost sales and get more clients. Proper brand awareness and getting industry related accreditation is on the cards, as is renovating our factory.

In the longer term, I now have a five-year plan, with goals and steps along the way. The next five years will be about growth and scale if possible. I want to be able to do cross border transactions and also export our merchandise to Africa, starting in the Southern parts and expanding slowly.

So yes, I have had to work incredibly hard, but the most comforting fact is that I am not on my own. I have support at my back and mentors challenging me to grow and develop. This period of time has been the most brilliant period of learning and growing in my entrepreneurial journey so far.

Top Tips For Entrepreneurs

To all those entrepreneurs in South Africa working their tails off to succeed, these are the lessons I have taken to heart:

  • Be bold. Take chances.
  • Do research and always try to stay ahead of your competitors.
  • Try to have fun, enjoy what you do.
  • Have passion and be willing to work hard for what you do, people will believe in your vision.
  • Be honest in your business dealings, if you can’t deliver on your promise for any reason inform the client and do your utmost to correct the challenge, don’t lie.
  • Be willing to learn, invest in your own knowledge base. Expand your thinking, explore, and ask questions.
  • Be willing to help other upcoming entrepreneurs. Share information with them, as they don’t have to struggle long and hard like you did. This will help with the development of sustainable businesses and a better quality of future entrepreneurs.

Note: To celebrate their first-of its-kind collaboration at Village Road, The Workspace and MiWay ran a competition for South Africa’s entrepreneurs that saw the winner/s given a major advantage to further grow their business. The Workspace and MiWay joined forces at The Workspace premises in Village Road, Selby where they have launched an entrepreneurial hub and business development programme.

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Women Entrepreneur Successes

5 Crucial Start-up Lessons From Sibongile Manganyi-Rath Founder Of Indigo Kulani Group

Sibongile Manganyi-Rath quit her corporate job at 26 and established infrastructure and real estate development company Indigo Kulani Group. Today her business has expanded to include IKG Start-up Capital, which is dedicated to creating world class entrepreneurs throughout the African continent.

Diana Albertyn

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Vital Stats

  • Player: Sibongile Manganyi-Rath
  • Company: Indigo Kulani Group and IKG Start-Up Capital
  • Established: 2006
  • Turnover: Over R100 million
  • Visit: indigo-group.co.za

Being born into an entrepreneurial family didn’t immediately lead Sibongile Manganyi-Rath down the self-employment path. “My father unwittingly set me on the path very early,” recalls Sibongile. “He had a small business in Soweto where he sold used bottles back to larger corporations such as Makro and various other glass bottle recycling agents. I often joke with people that my father was in the recycling business before it became fashionable.”

It was the early exposure of working in her late father’s small businesses that taught Sibongile the crucial principles and values that have helped her build the successful business that Indigo Kulani Group is today.

Here are her start-up lessons:

Lesson 1: Starting small doesn’t mean staying small

I consider myself very fortunate that I grew up in a family that was considered financially and materially poor. The fundamental principles my father taught me of running a small operation — such as financial discipline, hard work, sacrifice and persistence — were extremely valuable.

Related: 10 Dynamic Black Entrepreneurs

I learnt the importance of customer service when I was 12 years old and ran one of my father’s fresh produce stalls at Dube village train station. I had to observe why our sales were declining or increasing and each evening I had to report the daily revenue to my father. It was often in the region of R150 per day. I also had to make recommendations on improvements to ensure that we could offer better fruits and veggies than the other older ladies that were next to our stalls.

At the time I didn’t realise the value of the lessons I was learning from this process. It is these lessons that gave me the courage to quit my job in 2006 and start my own company.

Lesson 2: Passion for what you do is vital for a start-up, but it also carries you through the hard times

It is my belief that even in the era of digitisation, there are still fundamental principles about business that will not change. It’s important for entrepreneurs to understand their market and the needs that they are addressing. You need to have a strategy that continues to evolve with the needs of your customers, particularly in our current digital era where needs of the customers change very rapidly through the options that they are presented with.

Passion gets you through the loss-making period, often referred as the ‘valley of death’. It’s during this time where your passion gives you courage to persist.

Financial literacy and discipline in working capital management is important because at this stage the business needs a lot of growth capital to generate more revenue before the start-up can reach a break-even stage and make profits.

Lesson 3: Collaboration and partnerships are vital

It’s my passion for what I do that gave me the courage to build a company that seeks to break the mould in a male-dominated industry. We make a positive contribution to our society through our various infrastructure projects, including delivery of more than 200 schools in South Africa’s rural areas.

We have also been involved in building and managing clinics, housing, and water and sanitation projects in many previously disadvantaged communities. The passion to extend this positive impact fuelled the growth of the company where my partners and teams come from very diverse backgrounds — ranging from investment banking, engineering, project management, healthcare and education — to ensure that our services to our clients offer a holistic approach.

However to succeed in this, entrepreneurs need to understand that collaboration and partnerships are important. Empires are not built by individuals but take a collective mindset with a single vision.

Lesson 4: Aim for profitable growth through bold inspirational leadership

  • Our holistic approach to the sector in which we operate has not only been beneficial in offering our clients an integrated service, but being a multi-disciplinary services company also gives us access to diverse clients and revenue streams.
  • Our company’s business model is ‘intrapreneurial’. A divisional organisational structure ensures quick decision-making and response to market.
  • We have highly skilled individuals, and our overheads are cross-subsidised by complementary skills sets across projects. We remain profitable by managing our resources cost-effectively.
  • Most importantly, we manage our resources weekly through EXCOM and reporting.
  • Incentives are critical and linked to project performance and achievement of targeted revenue and profitability, managed through quarterly performance reviews and targets reviews.
  • Inspirational leadership means leading by example. This inspires the collective that achieves its strategic objectives.

Related: Watch List: 50 Black African Women Entrepreneurs To Watch

Lesson 5: There is always someone out there trying to beat you at your game and take away your customers

Knowledge about your customer is fundamental because without your customers you have no business. Integration of technology into your business enables you to understand how customers use your services and products, which offers key insight into your customers’ needs.

This building of digital customer relationships provides your business with an opportunity to develop a competitive advantage in the tough market we operate in today. I still embrace the physical human relationship where I stay close to my customers and ensure that I understand what is troubling them and how they can be better served.


Sibongile’s game-changing advice for budding entrepreneurs

Keep your vision, but let your strategy be flexible. Collaborate with other people, find advisors that don’t cost you money. Talk to venture capitalist and private equity guys, there is always someone willing to not only invest their money but their ideas, experience and networks. But, be open to give a little bit of equity; it has to be worth their while.

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Women Entrepreneur Successes

Watch List: 50 Top SA Business Women To Watch

Don’t miss out on these 50 female trailblazers making an impact in the South African and international entrepreneurial space.

Nicole Crampton

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Here are the 50 top South African business women to watch in no particular order

  1. Anastasia Dobson-du Toit and Michelle Dateling
  2. Charlotte Aubin
  3. Rapelang Rabana
  4. Lynn Baker
  5. Dylan Kohlstädt
  6. Noli Mini
  7. Stacey Brewer
  8. Nonkuthalo Thithi
  9. Daniella Shapiro
  10. Xoliswa Daku
  11. Lorren Barham
  12. Allegro Dinkwanyane
  13. Nadia Rawjee and Zahra Rawjee
  14. Karen Carr and Hanneke Schutte
  15. Michelle Royston
  16. Donna Silver and Elvira Riccardi
  17. Magda Wierzycka
  18. Jennifer Da Mata
  19. Thuli Magubane
  20. Tracy Kruger
  21. Monalisa Zwambila
  22. Keri Stroebel
  23. Claire Reid
  24. Ramona Kasavan
  25. Carrie Leaver and Shona McDonald
  26. Donna Rachelson
  27. Mahadi Granier
  28. Liesl Esau
  29. Prudence Spratt
  30. Joyce Mnguni
  31. Janine Starkey
  32. Shamila Ramjawan
  33. Busi Skenjana
  34. Benji Coetzee
  35. Jerusha Govender
  36. Lauren Edwards
  37. Ouma Tema
  38. Annabel Biggar-David
  39. Jennifer Glodik
  40. Ntsoaki Phali
  41. Tara-Lee de Wit
  42. Kim Coppen-Watkins
  43. Mogau Seshoene
  44. Andy Golding
  45. Lien Potgieter
  46. Ezlyn Barends
  47. Rabia Ghoor
  48. Katy Valentine
  49. Leah Molatseli
  50. Lynette Ntuli 

“Globally, women entrepreneurship rates are growing more than 10% each year. In fact, women are as likely or more likely than men to start businesses in many markets,” says Karen Quintos, EVP and chief customer officer at Dell.

The growing momentum of female entrepreneurship can clearly be seen in this comprehensive list of 50 of South Africa’s finest. Although this movement has far from reached its peak, for those looking for inspiration, lessons or businesses to invest in, look no further than this list of female pioneers.

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