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What opportunities are available to the entrepreneur and is there training or courses available for entrepreneurs?

A simple explanation of an entrepreneur is someone who organises a business venture and assumes all the risk.




Available Opportunities

However, being an entrepreneur is much more than that. Entrepreneurs are generally highly independent business operators and not the kind of person who works for someone else, but prefers to personally manage most aspects of a business themselves.

The entrepreneur profile

Characteristics of an entrepreneur include spontaneous creativity, the ability and willingness to make decisions in the absence of a proven business model, and generally have a risk-taking personality. Entrepreneurs are good at identifying market opportunities and take advantage of them before anyone else.

They are innovators; this means that even though they might have a full time job they could invent a product or service in their own time and make money from their ideas. Nevertheless, entrepreneurship is about starting your own business and working for yourself – perhaps building a business empire like Virgin’s Richard Branson or Pick n Pay’s Raymond Ackerman.

Do you have what it takes?

To start and run a business it is not enough just to have a good, viable idea. You also need to have the right skills, attitude and personality to make the enterprise succeed. Think about why you want to start your own business.

  • Can’t get job: If you decide to start a business without work experience never stop reading and learning and don’t be afraid to ask for advice.
  • Job satisfaction: Self-employment allows you to do the job in your own way
  • Money: This is not usually enough of a goal, but is the reason why many entrepreneurs are born.

Do you have the right personality?

  • You have to be flexible and adaptable
  • Ready to take risks
  • Be hard-working, committed and determined
  • Be able to handle failure

It’s lonely being an entrepreneur

  • There is a lot of pressure – dealing with debt in order to finance the enterprise
  • If you employ people, you will need to be positive and show leadership
  • Be able to shoulder all the responsibility
  • You have to work long hours which can affect family life negatively

Working experience – do you really need it?

There is no doubt that skills or working experience are helpful, particularly in the sector in which you want to start a business. Business skills are essential to develop a profitable business. All businesses require an element of selling. Initially it is important to persuade people to support you. To generate sufficient income, small businesses must be well organised and efficient.

Can you study or be taught to be an Entrepreneur?

Entrepreneurship education is available and provides students with the knowledge, skills and motivation to encourage entrepreneurial success in a variety of settings. Educational institutions such as the University of Johannesburg offer a variety of courses including a National Diploma in Small Business Management. This course equips entrepreneurs with the necessary skills to set up, run and grow a business.
Most South African Technikon and Universities offer courses in Entrepreneurship.

  • National Diploma Entrepreneurship
  • Btech Entrepreneurship


Government aid and training programmes

Small Enterprise Development Agency (Seda) offers informal training programmes.

Its products and services provide entrepreneurs with access to information and advice, training and mentoring, business planning and registration, incubation and technology transfer as well as sector-specific training and development programmes. Visit SEDA

How to complete a basic business entrepreneur course, preferably a course that is government subsidised?

Economists believe that entrepreneurship has a positive impact on the growth of GDP and employment. As a result, there are a number of government initiatives offering training to entrepreneurs.

Local Economic Development Network (LED)

LED is a knowledge and information-sharing platform that offers support to entrepreneurs in South Africa.

The National Youth Development Agency (NYDA)

The NYDA is a South African government initiative designed to help and promote youth development. Entrepreneurs’ aged 18-35 qualify for free business and IT skills training for entrepreneurs and the unemployed.

South African Institute for Entrepreneurship

A non-governmental organisation (NGO), the South African Institute for Entrepreneurship (SAIE), has imparted entrepreneurial skills to many learners. Contact the South African Institute for Entrepreneurship for details.


The Small Enterprise Development Agency (Seda) is an agency of the South African Department of Trade and Industry (Dti). It has been set up to help and guide entrepreneurs to start and grow businesses

Paid courses

Damelin College offers courses across a range of entrepreneurial skills programmes which can be completed either through correspondence or through lecture-based learning. For a list of other educational institutions that provide training for entrepreneurs visit My Dream Course’s website.

Additional Programmes

Marketing Management

Obtaining a qualification

There are various options available in obtaining a marketing-related qualification. Depending on your circumstances (are you working full time or part time; what funds are available to you), you can choose distance or part-time learning, full time study or a learnership.

Distance and Part-time Learning

Full-time study

There are many opportunities for full-time courses including Certificates, Diplomas and Degrees.


If you cannot afford to pay for a formal course in marketing at a recognised and registered institution, apply for a learnership. The Institute of Marketing Management can advise learners in finding a suitable learnership programme.

Go to

What is a ‘learnership’?

An employer skilled in marketing takes on an unskilled person who has been identified by Services SETA as having the potential to learn marketing. The employer’s marketing practitioner then passes on his or her skills to the learner, using the IMM-developed structure as a guide.

MBA courses in South Africa

When selecting an educational institution at which to complete an MBA, make sure that you don’t just go for price, rather consider if you are getting real value from the institution of your choice.

Home study requires lots of self-motivation

Is it possible for you to earn an MBA via distance learning, but it requires strong self-motivation and a sense of diligence. You have to be dedicated and be able to keep going while you face the many distractions of work and family.

Is the MBA is accredited?

There are many online MBA programmes that vary in terms of content and accreditation. Make sure that whatever online MBA you choose, it is properly accredited in South Africa.

What’s on offer?

Although the GIBS MBA is expensive, it is an excellent course and certainly offers value for money and a very sound and well-respected MBA. You can investigate less expensive options such as Milpark Business School (MBS) who have been offering management education at MBA level to South Africa and Africa since 1997. The 2009 Accredited Business Schools Survey placed the MBS in the Top Ten Accredited Business Schools in South Africa.

The Nelson Mandela Metrolopolitan Business School, although located in Port Elizabeth, offers a distance learning MBA where lectures are offered via video conferencing. This part-time MBA takes three years to complete and classes are offered in Port Elizabeth and Pretoria.

The course costs R24 250 per year. MANCOSA MBA is a part-time distance learning programme. The course runs over two and a half years and costs R45 000 for the full two and half year programme. It is highly rated by The Professional Management Review (PMR). They complete an annual, national survey on Accredited Business Schools offering the MBA/MBL degrees in South Africa.

The top PMR MBA schools for 2009 where:

  1. The University of Pretoria’s Gordon Institute of Business Science (GIBS)
  2. Wits Business School – University of the Witwatersrand
  3. University of Stellebosch Business School (UBS)
  4. University of South Africa (UNISA) Graduate School of Business Leadership
  5. University of Cape Town Graduate School of Business (GSB)
  6. Graduate School of Business University of Kwa-Zulu NatalHenley Management College
  7. Potchefstroom Business School (PBS)
  8. Nelson Mandela Metropolitan University Business School
  9. Management College of Southern Africa (MANCOSA) (distance learning only)
  10. Milpark Business School
  11. School of Management – University of the Free State

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Personal Improvement

Have You Fallen Off The New Year’s Resolution Wagon Already?

Stop lounging around the house ‘waiting for things to happen’… make it happen this year.

Daniella Shapiro




Making new year’s resolutions is the easiest part of getting back to reality. Setting pen to paper, while you lounge around in your PJs with a glass of sweet red, is a mental hiatus we all indulge in come 1st January. But is it procrastination in disguise?

Now that we’re fully in the swing of 2017 it’s back to business. Time to map out realistic goals.

How’s your current mind-set going to lead to a more productive, enriching work-life balance?

You’ve heard of “working smart” but have you heard about setting SMART goals? Don’t tense up in your recliner just yet, this isn’t your conscience talking. Yes, we all need clearly defined objectives in our love-lives and fitness routines.

Related: Your Top 10 Growth Moves For 2017

We’re not suggesting that you toss those more “feel-good” ambitions out the window. Your holistic wellbeing is paramount to success in the work place. We’re simply suggesting that you take a little time to work smaller deliverables into your daily routine.

A great example is to exercise that writing muscle. Effective written communication is a crucial skill to master in the workplace. But how do you improve on something you’ve been doing since grade school? Well, there’s writing emails and then there’s dedicated writing time.

According to Neil Patel, you should be setting aside at least 30 minutes every day to journal your thoughts. This is a fantastic way to develop a more disciplined, precise writing style.

Real talk: Finding more tangible ways improve your routine will help make 2017 your year to shine. The more quotidian aspects of personal growth can be pretty challenging too. Just don’t give up too soon. You know what the best way to eat an elephant is after all.

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Personal Improvement

How do I encourage my employees to adopt lifelong learning?

Lifelong learning requires a change in mindset and goes hand in hand with accountability.

Deidre Elphick-Moore



I am a firm believer in lifelong learning, but how do I get my employees to embrace this value?

It is important that you are clear about what lifelong learning means to you. You may have a different idea to those outlined by the South African government, which focuses on a framework of school-like learning activities that lead to qualifications that one can work towards throughout one’s life.

I’d like to suggest that lifelong learning is more than that. It is a mindset and a habit for people to acquire. What I am talking about can be referred to as ‘self-directed learning’.

“In its broadest meaning, ’self-directed learning’ describes a process by which individuals take the initiative, with or without the assistance of others, in diagnosing their learning needs, formulating learning goals, identify human and material resources for learning, choosing and implement appropriate learning strategies, and evaluating learning outcomes”, (Knowles, 1975).

You’ll see from the date of this quote that this is not a new idea, yet it is relevant more than ever in our workforce.

Accountability is the first step

As we move away from a political motivated, post-apartheid sense of entitlement, both government and private enterprise alike are stressing the importance of accountability in the value systems of their staff.

Self-directed learning is another by-product of this much talked about value. So, before you begin to try to instil an understanding of and love for learning, you need to instil the idea that your staff members are accountable for their own futures, for their successes and failures and those of the business they work in.

Setting goals

Once your employees believe that they are accountable for their own life stories, they should begin to think about their goals and what they need to do to achieve those goals.  You can help them in a number of ways:

  1. Take the initiative: lead by example, talk to your employees about your own approach to self-directed learning, share experiences and case studies that show how easy it can be to apply
  2. Diagnosing their learning needs: if you don’t already have a performance management system, you need to implement one. It will provide a baseline that shows your staff what is expected of them and where there may be gaps in their knowledge or skills
  3. Formulating learning goals: people who engage in self-directed learning have a clear vision of what they want to achieve in life. It is important that you show your staff the benefits of personal growth, perhaps through incentive programmes or career development opportunities
  4. Choosing and implementing learning strategies: people have different learning styles and preferences. Some may learn best through experience, others may prefer to listen to lessons.Encourage your staff to look for daily opportunities to grow e.g. they can seek out advice from more experienced colleagues or they may observe star performers at work. Remind them that they can also learn about what not to do if they observe poor behaviour. There are many lessons to be learnt beyond the classroom.
  5. Evaluating learning outcomes: As part of your regular interactions with staff, ask them to outline something new that they have learnt every day, week or month. Encourage them to reflect on when, where and how they learnt. Through this evaluation, you will begin to see trends in their self-directed learning and they will be motivated by what they now see as an environment rich with learning opportunities

“Change is inevitable, complete coverage is impossible and obsolescence is unavoidable” (Author unknown). It is for these reasons that we need to continue to learn, to grow every day so that we can keep up with the world around us.

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Personal Improvement

Is it even possible to take a break from my business?

Proper planning means you can afford to step away from your business now and then.

Sipho Pilime



As a small business owner, I never seem to manage to have a proper holiday. How can I make sure that I have time to spend with my family over next year’s holiday season?

Most entrepreneurs fall into the trap for working 24/7 and never taking time out from their business.

The trick is to plan ahead so that you are freed up to take a much-needed break.

Things you need to set in place include appointing and training a manager who can run the business in your absence and properly documenting all systems and processes.

Read the full article here.


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