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I run a niche construction company that focuses on one-on-one service. How can I get more site visitors and better conversions?

How to improve site visitors.

Entrepreneur

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More traffic and better conversions can come from many different types of marketing initiatives, so here’s a basic summary of the main ingredients that typically go into increasing website traffic and conversion rates.

I’ll assume that your services satisfy the needs of your market at a reasonable price, there are enough people in your market who need your services and your marketing budget is adequate for reaching enough people in your target market.

The basic goal of marketing is to make change attractive. In your case, you need to make more people believe that changing the structure of their homes is an attractive way to spend their money. Your advertising needs to show the benefits of making these changes.

Your online advertisements should use a combination of pictures, video, and text to make your case. Place your ads on search engines, display advertising networks, and social media sites and target them to people in your area who own homes and can afford your services.

Test different versions of your ads continuously – changing one variable at a time – so you’re always sure you’re getting the best response rates. Every time your advertising generates a visitor, your website should immediately provide links and information to address the following three types of visitors.

  1. Visitors who are ready to buy right away. These visitors need to see your contact information, but you also need to include good reasons to contact you immediately, such as an incentive or a sense of urgency.
  2. Visitors who are not ready to buy, but they are interested enough to learn more about your services right away. These visitors need to see links to all the information that can help them see the benefits of a purchase decision. You should use pictures and videos, ratings and reviews from satisfied customers, and anything else that makes your company appear as a better choice than any substitutes for your services.
  3. Visitors who are not ready to buy, and they don’t have time to learn about your services right away either. These visitors need a way to stay in touch so they can learn about your services when the time is right. Offer these visitors an incentive to join your email list, follow you on Facebook and Twitter, or subscribe to your blogs. That way, you can keep your business top-of-mind by sending them periodic updates and information.

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Sales

How do I make a positive first impression with my clients?

You never get a second chance to make a first impression, so be sure you don’t screw it up.

Marc Pillay

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How do I make a positive first impression with my clients?

Everyone makes mistakes. Fortunately, however, they can be rectified in many cases. If the wrong amount of money is transferred, it can be reversed; if the wrong information is given, it can be corrected with a polite apology.

In business matters too, there is a ‘second chance’ that allows for an error to be straightened out and which sometimes can even be turned into an advantage. But there is one time when this is not the case: The first impression.

Making a good first impression is an opportunity that must be maximised. The old saying holds true: You never get a second chance to make a first impression.

Research has shown that first impressions are of critical importance for three out of four buyers – that is a whopping 75%. Some aspects of your external appearance play a role here, but mostly it is what you say, how you say it and also what is conveyed non-verbally.

It’s all about tone of voice, gestures, facial expressions and body language, and it’s about capturing the mood in which the customer finds them self at that moment.

The following points can help you make a positive first impression on the customer:

  • Approach the customer attentively and with a friendly smile
  • Observe the customer – how do they respond? Are they reserved or receptive, cautious or forthcoming?
  • Take the emotionality of the customer seriously
  • Try to adjust yourself to the mood of the customer
  • Give the customer the feeling that you accept and understand them. Create common ground this way, which will leave the customer with good memories and which will shape their future relationship with you.

Do you already take all of those factors into consideration? If not, try to pay attention to them, and you will quickly see that you will have greater success with them.

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Sales

What’s the most important thing to remember when I’m interacting with a customer?

The one surprisingly simple success tactic that works every time.

Marc Pillay

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What’s the most important thing to remember when I’m interacting with a customer?

Customers want to be taken seriously. Someone who invests money does not only want to receive a product or service. It’s also important to make the customer feel appreciated and on an equal playing field with the sales person.

To do this is surprisingly simple: Address him by his name. By doing this throughout the sales conversation, not only when you greet him, your communication with him becomes much more personal and ‘warmer’.

Nothing is more unpleasant than talking to a person face to face not knowing his name – this has certainly happened to all of us at some point. But how can we possibly remember the names of all our customers?

Here are a number of tips that will help you:

  • Be truly interested in the customer and do not only pretend to pay attention
  • Carefully memorise his name during the first meeting, and write it down if necessary – it is no problem if the customer notices you doing this
  • Repeat the name from time to time during the conversation
  • Memorise the person behind the name – face, figure, voice, distinctive characteristics
  • Try to link the customer’s name to an image. Convert his name into a picture, and link objects or situations to it. The saying also applies in this case: “A picture is worth a thousand words.”

You’ll see that after just a short while, the names of your customers will stick in your memory much more easily, and your customer interaction will become more promising.

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Sales

How can I make more sales?

Taking a good look at your existing sales strategy may reveal some areas for improvement.

Tim Berry

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My sales are ticking over nicely but I’d like to increase them now, as I feel that we have the capacity to meet increased demand. Can you give me any advice on how to go about growing sales?

The first thing you need to do is reassess your sales strategy and its impact on sales. Look at what’s working and what isn’t. Once you’ve done that, you can consider introducing some new sales strategies, such as finding new ways to sell more to existing customers, or even how you can find brand new customers. Perhaps you’re charging too little. And your marketing strategy could probably do with an overhaul to ensure it’s relevant in today’s marketplace.

Read the full article here.

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