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What is the best way to sell puzzles?

How to ring up sales with puzzles.

Entrepreneur

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If you are clever and ambitious, there are plenty of ways to get your product noticed – the trick is to be innovative.

Approach manufactures

Go to a shop where similar puzzles are sold. Copy down the names of local manufacturers that you think might be good candidates for your concept. Contact them, and ask who reviews new products, and/or what the procedure for showing a new product entails.

If the company has interest in marketing your idea, there are many ways in which the sale or license could take place. At this point, you would definitely want to involve a professional advisor, most likely an attorney experienced in contract work.

If you only have small amounts of the product, approach specialist shops that you feel your target market would visit. You can leave puzzles with them on a consignment basis or offer a referral commission if anyone wants to buy the product in bulk.

Word of mouth is an excellent way to promote the product. If the product is unique and of high quality, buyers will recommend your product to other like-minded people.

Disclosure agreement

If the target company opts to look at your idea, they may have a disclosure or confidentiality agreement they want you to sign. However, it is best that you develop one of your own so that your idea is protected.

A disclosure agreement is very important so that companies that you approach will keep your idea confidential, and, conversely, should assure the company that you really own the idea you are presenting to them.

Protect the brand

With any new product it is essential to protect your brand name and its reputation. One way of doing this is to obtain registered trademark. To do that you need to register the trademark. A trademark is a brand name, a slogan or a logo.

It identifies the services or goods of one person. For more information contact the Companies and Intellectual Property Registration Office (Cipro) on  0861 843 384 or  email  info@cipro.gov.za

You may need to register a patent

Before you even attempt to market the product, register a patent. A patent is an official document securing to an inventor, for a period of time, the exclusive right to make, use, or sell an invention.

Before you can register a patent, you have to find out if the idea or invention has been registered before. In order to do this you have to conduct a patent search. You can do this by contacting Cipro, or if you can afford it, with the help of a patent attorney.

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Sales

How do I make a positive first impression with my clients?

You never get a second chance to make a first impression, so be sure you don’t screw it up.

Marc Pillay

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How do I make a positive first impression with my clients?

Everyone makes mistakes. Fortunately, however, they can be rectified in many cases. If the wrong amount of money is transferred, it can be reversed; if the wrong information is given, it can be corrected with a polite apology.

In business matters too, there is a ‘second chance’ that allows for an error to be straightened out and which sometimes can even be turned into an advantage. But there is one time when this is not the case: The first impression.

Making a good first impression is an opportunity that must be maximised. The old saying holds true: You never get a second chance to make a first impression.

Research has shown that first impressions are of critical importance for three out of four buyers – that is a whopping 75%. Some aspects of your external appearance play a role here, but mostly it is what you say, how you say it and also what is conveyed non-verbally.

It’s all about tone of voice, gestures, facial expressions and body language, and it’s about capturing the mood in which the customer finds them self at that moment.

The following points can help you make a positive first impression on the customer:

  • Approach the customer attentively and with a friendly smile
  • Observe the customer – how do they respond? Are they reserved or receptive, cautious or forthcoming?
  • Take the emotionality of the customer seriously
  • Try to adjust yourself to the mood of the customer
  • Give the customer the feeling that you accept and understand them. Create common ground this way, which will leave the customer with good memories and which will shape their future relationship with you.

Do you already take all of those factors into consideration? If not, try to pay attention to them, and you will quickly see that you will have greater success with them.

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Sales

What’s the most important thing to remember when I’m interacting with a customer?

The one surprisingly simple success tactic that works every time.

Marc Pillay

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What’s the most important thing to remember when I’m interacting with a customer?

Customers want to be taken seriously. Someone who invests money does not only want to receive a product or service. It’s also important to make the customer feel appreciated and on an equal playing field with the sales person.

To do this is surprisingly simple: Address him by his name. By doing this throughout the sales conversation, not only when you greet him, your communication with him becomes much more personal and ‘warmer’.

Nothing is more unpleasant than talking to a person face to face not knowing his name – this has certainly happened to all of us at some point. But how can we possibly remember the names of all our customers?

Here are a number of tips that will help you:

  • Be truly interested in the customer and do not only pretend to pay attention
  • Carefully memorise his name during the first meeting, and write it down if necessary – it is no problem if the customer notices you doing this
  • Repeat the name from time to time during the conversation
  • Memorise the person behind the name – face, figure, voice, distinctive characteristics
  • Try to link the customer’s name to an image. Convert his name into a picture, and link objects or situations to it. The saying also applies in this case: “A picture is worth a thousand words.”

You’ll see that after just a short while, the names of your customers will stick in your memory much more easily, and your customer interaction will become more promising.

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Sales

How can I make more sales?

Taking a good look at your existing sales strategy may reveal some areas for improvement.

Tim Berry

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My sales are ticking over nicely but I’d like to increase them now, as I feel that we have the capacity to meet increased demand. Can you give me any advice on how to go about growing sales?

The first thing you need to do is reassess your sales strategy and its impact on sales. Look at what’s working and what isn’t. Once you’ve done that, you can consider introducing some new sales strategies, such as finding new ways to sell more to existing customers, or even how you can find brand new customers. Perhaps you’re charging too little. And your marketing strategy could probably do with an overhaul to ensure it’s relevant in today’s marketplace.

Read the full article here.

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