Colin Thornton founded Dial a Nerd in 1998 at the age of 19. His first clients were friends and family and his first computer repair room the garage of his parent’s home. By focusing on home users and offering a very high level of service, he occupied a niche at the time which helped Dial a Nerd grow into the business it now is. The business has a presence in most of the major South African cities, with five branches and over 70 staff members countrywide. It has over 40 000 customers consisting of home-based computer users and small to medium-sized businesses. Over the years Colin recognised that there were a few staff members that were essential to his business and to retain them he offered them shares as a way of ensuring Dial a Nerd’s longevity. There are now six shareholders who own the business, most of whom are still active in its management.