This article provides insights into what entrepreneurs need to have in place before putting themselves in front of prospective funders or investors.
This article summarises the funding options South Africa’s entrepreneurs can explore.
Here are four strategies to pursue in building “Brand YOU” on the internet.
Donna Rachelson, well known speaker and Author of her latest book - Play To Win, asks South Africans to look at the gender pay gap for...
How to differentiate yourself and demonstrate your value to the business.
Here are some of the things you need to find out before developing a campaign or even a marketing strategy:
How your business can benefit from strategic alliances.
Look at these questions first before you look at your marketing budget!
Here’s a six-step approach to harnessing the power of focus in your business:
Here are five mistakes that I see start-ups making time and time again, and how you can avoid them.
How much of a role does email play in your life? For most of us, email is a core business tool. Yet many people don’t realise...
A good website isn’t good enough anymore. These days your website has to be more than good to stand out from the crowd. It has to...
Marketing interventions might just be a costly exercise if you haven’t considered certain key business aspects. Rather spend your time and money in these areas to...
Gone are the days of box-ticking…Enter the age of friendly referrals
Why you need to understand what your competitive advantage is before setting out to market your business.
So many companies say that their differentiator is great customer service. We believe that truly is our differentiator, but no one seems to care. How do...
Plan your marketing properly for maximum effect.
Spend time building Brand You.
What does being market focused really mean?
Keep your marketing message focused to increase its impact.