Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. Ford Motor Company of Southern Africa has been an active participant in the South African motor industry since 1923 when we began assembling Model T cars in a disused wool shed in Port Elizabeth. We remain one of Southern Africa’s leading automotive companies. One element of Ford operations throughout the world that continues to stand above all is the brand promise: Go Further. It is a modern interpretation of Henry Ford’s vision to “open the highways to all mankind”. All Ford vehicles offer smart technologies, stylish design, fuel efficiency, safety, service and maintenance excellence at affordable prices, giving drivers peace of mind on the road and in their pockets.