Gareth Mountain is Head of Sales at Olico. Lending and Innovation Company, Olico, is an online and mobile marketing partner. It offers an end-to-end service, enabling financial service providers or other advertisers to market and sell their products in a highly targetable way. Olico works with blue-chips Liberty, Sanlam, Hollard, RCS, 1life Direct and many more, using a CPL or CPA model, generating over 10 000 insurance sales and over 100 000 loan applications per month. Olico was founded by Mike Kann in 2013. It is a member of the DMA and is POPI compliant.