Mike Silver is the founder and MD of Stretch Experiential Marketing. Mike has been working in the events, sponsorship and activations arena since 2000. While living in the UK worked in experiential marketing for one of the UK’s largest agencies of its type, RPM, assisting various blue chip clients (including Unilever, Diageo & Yahoo!) with experiential strategies and campaigns. He returned to SA to start Stretch; specialising in developing experiential concepts for national execution. Mike is regarded as a thought leader in experiential marketing & festival sponsorship.