Peter du Toit is the CEO of markets insight agency, Brands Laduma. He is also the founder and CEO of Soccer Laduma, which he founded in 1997, and has since grown to become one of South Africa’s biggest newspapers, and one of the world’s top five football newspapers. He prides himself in giving a compelling and engaging read to Soccer Laduma’s loyal readers who have made the paper a market leader in print, digital and social networking. He also believes that to grow across all media platforms, it’s vital that Soccer Laduma remain relevant to a market whose economic power and social influence gains momentum. Part of that relevancy is continuously working to understand the consumer in all facets, which is how Brands Laduma was born. In his youth, Peter played football professionally for Cape Town City and the Hellenic Football Club. He also briefly ran a successful fund management company before moving on to his true passion: Conversations about football.