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Pini Yakuel

Pini Yakuel

Pini Yakuel, founder and CEO of Optimove, has over a decade of experience in analytics-driven customer marketing, business consulting and sales. His passion for understanding what drives customer behaviour led him to spearhead the development of Optimove. This market-leading customer retention automation software, empowering marketers to maximise their customers’ value, is used by 100-plus online businesses.