The reasoning is simple. If you don’t know your market, you will never be able to understand how the 4Ps...
Most business owners and marketers by now know that social media provides a huge opportunity for growing a business.
To do so, here are three key tips on how you can effectively engage them via livestreaming.
Building a website on your own can be daunting, but it doesn’t have to be. With CMS platforms like WordPress available for free, anyone can design...
Instagram is slowly transitioning into what will soon be a fully functioning ecommerce platform. Are you jumping in?
Here are some of the best tips to help you understand how to localise your marketing campaign without a lot of effort.
Create your Brand Hero (Who exactly are you talking to?)
Here are 8 tips from the proverbial digital playbook.
Six-second video has been all the buzz since Google showcased the best of its six-second hackathon at Sundance in January 2017.
There is a right way and many, many wrong ways to do it.
Here are a few ways in which you can approach networking.
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
If you’re going the automated marketing route, whether through email or SMS, here are seven key fundamentals to implement before the big day.
5 Content Marketing Tips for Small Businesses.
For more insight into the fascinating digital marketing landscape of the 21st century, join the Wits Plus Digital Marketing short course and learn how to select...
Personal branding, a service once reserved for politicians and superstars, is nowadays the key to entrepreneurial success. Personal branding is the venture of the future. It...
Take it one step at a time. You get nowhere until you put yourself out there.