Customer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus...
Check your life skills ratings in these three key everyday areas to see whether you need to pull back from the edge.
Face it: Consumers don't automatically trust your brand or anyone else's. Whaddaya gonna do?
Brand enthusiasts are welcome to follow Kyle Rolfe’s latest thoughts on brand building in South Africa and his analysis on relevant global trends and issues via...
Get started by keeping three elements in mind – recyclable/re-usable packaging, personalised thank-you notes and free samples.
As a business owner, your marketing efforts on Twitter can now be tracked via the new Twitter Analytics tool, which shows engagements & impressions on each...
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.
I asked three South African women entrepreneurs to share their challenges with branding them in 2018 and how they are going to do things differently in...
It's a numbers game.
How is influencer marketing going to be in the upcoming time? Read on.
With 2018 behind us, there is no better time to start looking to the future.
The digital age has completely transformed the way businesses market their products and services to their customers. As a result, the playing field of industries both...
If you have a LinkedIn account, you have a brand statement. But does it make you easily discoverable and motivate others to connect?
When you reflect on marketing trends that have taken centre stage in 2018, what stands out?
By applying these social strategies you can build a huge following with high levels of engagement.
Whether you're a CMO or just trying to build your own brand, these influencers can help you reach your goal.
As you make your strategic plans for 2019, look no further than YouTube.
The reasoning is simple. If you don’t know your market, you will never be able to understand how the 4Ps apply to your potential customers.