With so much media available to consume, quality matters more than ever for ads.
Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
How to make marketing work for you when your business is just starting out.
A very common misperception amongst small business owners is that in order to make their business stand out from the competition, big bucks has to be...
If you’re an advertising entrepreneur, there’s never been a better time to sell your services overseas.
How do you test online ads and marketing campaigns quickly for best results? You use this rule of thumb and Google Adword’s Google Display Network (GDN).
Already, the British media is pinning the two ads against one another, igniting a contentious battle on both sides of the aisle.
Seven steps to a planned campaign that will generate better results than a shot in the dark.
What advertising misses look like.
Budweiser has done it again. Following up on its 2013 mega-hit Super Bowl ad about the bond between horse and owner, the media-savvy beer company delivered...
Garth Maluleka is putting his research money where his mouth is – and showing clients why his advertising medium delivers results.
Nine tips to choosing a new ad agency.
Not only did Facebook hit the one billion active user mark last year, but the number of people accessing the social site primarily over mobile devices...
Above or below the line? A unified brand voice makes advertising across all platforms simpler.
Creating a good ad that customers will respond to.
Make your product stand out from the crowd.
Understanding the role of traditional media in a new marketing environment.
If you’re going it alone, avoid these pitfalls when writing your marketing copy.