Here are Grant Fleming's, CEO of Leadify, guidelines for getting started.
Costly missteps can break your business. Do your bottom line (and your customers) a favour by conducting a quick audit of your marketing strategy.
Marketing is not a ‘nice-to-have’ or just a line item on the company budget. After all, if nobody knows about your company and your value proposition...
Consumers want to know who you are. Enter content marketing.
If you want to make sales, you need to connect with your clients. This is the secret sauce that great marketing gets right, and it has...
If you’re marketing on a budget, content marketing is a great way to reach your audience, add real value and gain brand traction – without breaking...
Marketing your start-up is all about the right strategies, not how much money you spend. You need to build your reputation from the ground up. Here’s...
If there is an opportunity to increase sales and dominate a market, hell they are going in, briefing their agencies to start the marketing and… well,...
There are a plethora of unique marketing ideas that have been proven to be effective and require only a modest initial investment.
Use these copywriting tips to improve your marketing messages and ensure you don't lose sales or money on your marketing investments.
From high-tech (online videos) to no-tech (flyers and cold-calling), leave no stone unturned in your search for customers.
The required marketing/agency change is driven by the rise of the connected consumer who is “always on” and engaging across channels.
When everyone is putting their heads down and hiding, it’s the ideal opportunity to get noticed.
You can’t afford to ignore your customer data when it comes to your marketing strategies. Make the right decisions, based on what your customers really care...
Is your 2017 marketing budget limited and do you need the best possible solution to spread your bucks wisely? Here’s where to start.
If you’re still using the outdated 4Ps of marketing, you’re in serious danger of losing out to your more progressive competitors.
While marketers may anticipate changes in consumer behaviour, customer expectations are higher than ever before. How then should marketing strategies be adapted to ensure a positive...
