As a business owner, your marketing efforts on Twitter can now be tracked via the new Twitter Analytics tool, which...
By applying these social strategies you can build a huge following with high levels of engagement.
As you make your strategic plans for 2019, look no further than YouTube.
Most business owners and marketers by now know that social media provides a huge opportunity for growing a business.
Building a website on your own can be daunting, but it doesn’t have to be. With CMS platforms like WordPress available for free, anyone can design...
Instagram is slowly transitioning into what will soon be a fully functioning ecommerce platform. Are you jumping in?
Create your Brand Hero (Who exactly are you talking to?)
Here are 8 tips from the proverbial digital playbook.
Six-second video has been all the buzz since Google showcased the best of its six-second hackathon at Sundance in January 2017.
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
If you’re going the automated marketing route, whether through email or SMS, here are seven key fundamentals to implement before the big day.
For more insight into the fascinating digital marketing landscape of the 21st century, join the Wits Plus Digital Marketing short course and learn how to select...
The app is giving influencers and brands new channels on which consumers can discover them.
There are plenty of ways to get the leads your start-up needs, but only a few tactics you’ll need in your arsenal to get the job...
Check the steps below and get ready to create a successful small business website.
The need for specialised digital marketing has inspired an increase in digital agencies and the hunt for the right digital agency is on.
Here are some general guidelines on how to create a digital marketing campaign that has a real impact on your bottom line.
Social media can revolutionise your brand presence, or do more harm than good, depending on your strategy and execution.