Hiring a public-relations firm for your small business can be a difficult decision.
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Nine options to grow your personal brand and business.
In this video, small-business marketer John Jantsch lays out ways for using the new tools to reach out to the press.
Creating buzz for your business means having a great product. Creating that great product, however, is an art.
This is what you need to do to ensure your company's name gets heard.
To make the most of your marketing strategy, reach out to prospects.
Provide knowledge in your press release pitch and editors may just bite.
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness.
Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives.
Sending out press releases, to no avail? Follow this advice to get your name in the media
Make the most of your time and PR budget by following this simple and effective method.
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Follow these six essential steps to create your own successful media relations campaign.
Publicity manages public perception about a company and its services or products.
Targeted press releases give you a better chance of having an editor sit up and take notice.
Selecting the right target for your press release is the first step to getting noticed
Seasoned journalist and editor Louise Marsland shares her views on communication.
Communications specialist Louise Marsland pinpoints what constitutes a successful press release.