Person, socialisation, product, place – what are the key differentiating factors between those who negotiate price and those who don’t?...
If your goal is to communicate, talking is a lot better than typing.
Don’t start a business unless you know how you’ll sell your product. Once you start selling, you can build a track record. Once you have a...
In a world where consumers are regularly besieged with information from a variety of sources, all competing for their attention, direct marketing campaigns have a narrow...
The upturn in active mobile phone users in South Africa has also affected internet usage and consumer habits drastically.
A purely transactional approach to business will never result in customer loyalty. If you want to cultivate loyal customers, you need to care about their long-term...
Make buying online and your customers will thank you (and buy a lot more from you).
In order to find new potential customers it is important to know where these people are.
Building big businesses takes a focus on the little things — and great customer service is all about the small details.
As the owner of a growing business, how actively should you be involved in the sales process?
Trust, consistency, quality and branding are all good ways to court high-end customers.
The most effective business approach may be to personally reach out to people, talk to them and offer solutions that have value.
You face many choices of how best to get your products and services sold, but which channel will achieve the best returns for your business?
It may not be brain surgery, but done right, sales is a practice like medicine or any other profession. Learn it. Practice it.
Sales are great (and very necessary), but they’re not worth much if customers don’t pay. Here’s what to consider when it comes to customer agreements.
Leaders who deliver accurate forecasts will rise through the ranks thanks to accountability.
You can boost profits by focusing on the lifetime value of customers. Here’s how to look at the real value of a client.
A sale might seem like a good way to get stuff out the door, but what does a discount strategy mean for your business in the...