Customers want value for money. It’s time to rethink your pricing strategy (without losing your margins).
If the ideas you are selling are fresh, innovative or even intuitive, you might gain customers, but retaining them actually determines the exact ROIs you can...
Don’t ignore the first stages of engagement, just because they don’t result in immediate purchases.
If you want to build an investable business and land funding, you need to understand the landscape. Vusi Thembekwayo unpacks how smart businesses attract investors.
Do you have a unique selling point?
In a world characterised by fierce competition for market share, the quality of the services an organisation provides is often its only differentiating factor. The truth...
Even when you are ready to sell your own business, you need to maximise your benefit by keeping control of the sale process.
Remember those customers from the past? They may be willing to buy from you again (and again and again).
Looking back, these are the things we could have done differently to win the deal.
With a management approach that unlocks the full energy of the organisation, CEOs can turn around a failing business with the people they already have.
You’ve got a great product idea and you want to start an online store but you don’t want to invest your time and money if nobody...
Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.
Learn to sell nearly anything.
Differentiate your business in the one way that customers value the most: deliver the goods on time.
Ever think about why people keep buying iPhones, even though they're so darned pricey?
A key part of finding star talent to join your business is to start the process much earlier than you need to, by building a strong...
By learning quickly and failing fast, yourself, you'll be better able to keep in step with customer expectations and respond to their needs.
Do you want to increase your sales? Then follow the pointers in this sales strategy example to build a strategic and tactical sales plan.