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Beauty & Personal Care

Massage Therapist

If you love working with your hands, consider a massage therapy business.

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Business At A Glance

Massage Therapist

Startup Costs: Under $2,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

In today’s fast-paced world, it’s easy to get frustrated, frazzled andstressed out. But if you’ve got that healing touch–you can knead awaytense muscles and calm jagged nerves–then you can make the dreams ofrelaxation a reality with a mobile massage service. You’ll drive tohomes or offices; bring in your massage chair or table, soothing oilsand restful music; and give your clients 7- to 20-minute on-sitetreatments.

You can even–with permission from the properauthorities–set up on the beach, at shopping malls and at airports.The advantages to this business are that your start-up costs areminimal and you get the glow of satisfaction from making the world–atleast temporarily–a more relaxing place for your clients. You’ll needto have a background in massage therapy, an affinity and empathy forpeople, and a restful nature.

The Market

Your clients can be overworked executives and home officeentrepreneurs, stay-at-home moms, and athletes who’ve overdone theaerobics workout and even sports rehabilitation clinics. Send salesletters and brochures to the human resources departments or health andsafety coordinators of large corporations and small-business owners inyour area.

Leave fliers or brochures at health clubs and spas; swim,running and biking clubs; fitness centers; athletic shoe and clothingshops; vitamin and nutrition shops; and with chiropractors who canrefer you to their patients. Give seminars to professional and civicgroups and volunteer yourself as a guest on a local radio chat show.Get yourself written up in local publications. Donate a few sessions toa charity fundraiser in exchange for publicity.

Needed Equipment

Some states require massage therapists to be licensed–check with theAmerican Massage Therapy Association to find out if yours is one ofthem. You’ll need a portable massage table or chair, a selection ofscented candles and oils, a stack of clean towels, and a CD or cassetteplayer plus some relaxing music to pop into it.

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Beauty & Personal Care

Perfume

Make the world a better-smelling place by making or selling perfume.

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Business At A Glance

Perfume

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Creating, packaging and distributing yourown perfume line can make you rich. Developing your own perfume orperfume line will take some careful planning and research. However, thehard work could really pay off, especially if you can secure nationalaccounts with well-recognized specialty retailers.

In terms of the typeof perfume your business develops, consider an all-natural approach tothe ingredients, as all-natural products are the biggest trend rightnow. The perfume can be sold to retailers on a wholesale basis,directly to consumers via the internet, or by establishing a perfumesales kiosk set up in high-traffic community gathering places. Formail-order sales, advertise the perfume in specialty publications.

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Beauty & Personal Care

Pedicure Service

Enjoy flexible hours while keeping people’s feet looking great with a pedicure service.

Entrepreneur

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Business At A Glance

Pedicure Service

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Calling all pedicurists tired of working forsomeone else, the time is now to take control of your financial futureand start creating profits for yourself by launching your own pedicureservice business. A pedicure service is a great business to start andmanage from a home based location while operating the service on amobile basis.

In terms of gaining clients for the service, seek outunusual opportunities. Go to people who can’t come to you. Clients caninclude busy professionals, residents of nursing and retirement homes,long-term hospital patients and just about anyone else looking for aterrific in-home or office pedicure service. Providing your clientswith exceptional service will guarantee you a very comfortable incomeand repeat clientele for many years to come.

Potential income range is$25 to $40 per hour, plus the potential to sell foot care products.

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Beauty & Personal Care

Skin Care Products

Anti-aging has never been hotter. Capitalize on this market unlikely to dwindle anytime soon.

Entrepreneur

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Business At A Glance

Skin Care Products

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Creating and marketing your own skin careproduct line is a fantastic business venture to set in motion. With somuch emphasis on ‘natural’ these days, a skin care line devoted toall-natural ingredients would definitely be a wise decision in terms ofproduct marketing and consumer acceptance.

The starting point for thebusiness will be research, and this can be accomplished with assistancefrom the internet, the local library and even the local cosmeticscounter. Most cosmeticians will be more than happy to explain thebenefits of their products, including what certain ingredients will dofor your skin.

To keep business startup costs to a minimum, initiallystart with basic skin care products (cleanser, toner and moisturizer),and expand the skin care product line from there. Good advertisingmedia to promote and market skin care products would be the internet,promotional fliers, newspaper ads and home shopping parties, but yourbest advertising will be by way of word-of-mouth referrals. This typeof business enterprise is well-suited for a home based businesslocation.

To jump-start the business, offer free skin care analysis tocustomers along with free samples of the natural skin care productsthat you sell.

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