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Beauty & Personal Care

Skin Care Products

Anti-aging has never been hotter. Capitalize on this market unlikely to dwindle anytime soon.

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Business At A Glance

Skin Care Products

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Creating and marketing your own skin careproduct line is a fantastic business venture to set in motion. With somuch emphasis on ‘natural’ these days, a skin care line devoted toall-natural ingredients would definitely be a wise decision in terms ofproduct marketing and consumer acceptance.

The starting point for thebusiness will be research, and this can be accomplished with assistancefrom the internet, the local library and even the local cosmeticscounter. Most cosmeticians will be more than happy to explain thebenefits of their products, including what certain ingredients will dofor your skin.

To keep business startup costs to a minimum, initiallystart with basic skin care products (cleanser, toner and moisturizer),and expand the skin care product line from there. Good advertisingmedia to promote and market skin care products would be the internet,promotional fliers, newspaper ads and home shopping parties, but yourbest advertising will be by way of word-of-mouth referrals. This typeof business enterprise is well-suited for a home based businesslocation.

To jump-start the business, offer free skin care analysis tocustomers along with free samples of the natural skin care productsthat you sell.

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Beauty & Personal Care

Massage Oils

Help people work out the kinks by providing them with massage oils.

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Business At A Glance

Massage Oils

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Like developing your own perfume line,developing your own massage oil line also has great potential. In fact,the two products could be developed together and wholesaled to the sameretailers. Given the current popularity of all-natural products it’d bea wise decision to develop the massage oils from all-natural andorganic ingredients. Seek out joint venture business opportunities withestablished companies that can assist in the development, marketing anddistribution of your products.

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Beauty & Personal Care

Massage Salon

Knead away people’s cares, and they’ll probably be back for more.

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Business At A Glance

Massage Salon

Startup Costs: $50,000 – $100,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Starting a massage salon or a career as anindependent masseuse requires professional certification or staffmembers with professional certification. However, the training tobecome a certified masseuse generally takes less than one year andcosts less than $10,000. There are a couple of ways to operate amassage therapy business.

The first is to work from a fixed location ormassage salon, and the second way is to operate the business on amobile basis, where you go to the client. Both approaches to operatingthe business have their pros and cons. A mobile massage therapybusiness is by far less costly to establish and operate, but alsogenerates less revenue than a salon.

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Beauty & Personal Care

Makeup Artist

Wow clients with glam looks as a makeup artist.

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Business At A Glance

Makeup Artist

Startup Costs: Under $2,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

If you’ve got a way with makeup–you know how to create magic withpowders, lipsticks and shadows and you like transforming Cinderellasinto princesses–then this could be the business for you. As a makeupartist, you’ll help clients look their best for weddings or otherspecial events, give beauty makeovers to people who want to updatetheir everyday images, or you might specialize in helping peopledisfigured by accident or illness look and feel good again.

If you livein an area with a viable film industry, you can also become a makeupartist to the stars (or star-hopefuls) by working on TV or movieprojects. The advantages to this business are that you can startpart-time and on a shoestring, and you get the rewards of helpingpeople feel good about themselves. As a makeup artist, you’ll need theskills and talent to turn a plain Prudence into a dazzling Diana aswell as the teaching skills to send your clients home with tips on howto achieve everyday glamour results for themselves.

The Market

Your clients can be just about anybody who wants to look good, althoughthey’ll likely be female. You can target brides by establishingrelationships (be sure to leave brochures and business cards) withwedding-oriented businesses like bridal consultants, bridal shops andcaterers. Work up referral networks with event and party planners, too,along with public relations agents.

Nab clients who want a beautymakeover by placing ads in local Yellow Pages and newspapers andleaving brochures at hair salons, trendy boutiques and dress shops.Give workshops for women’s groups or experiment with home parties à laMary Kay–but keep in mind that if you sell your beauty products,you’ll need a resale license. If you plan to work with disfiguredclients, introduce yourself and leave brochures with plastic surgeonsand oncologists.

Needed Equipment

In some states, you need a cosmetology license to work on clients’skin, so be sure to check with your state board of cosmetology. Otherthan that, all you need is makeup, brushes and sponges, and your owninnate talents.

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