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Advertising

Ad Agency

Use your creativity to come up with knock-out ad campaigns for clients.

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Franchises Available? No
  • Online Operation? No

Business Overview

Like many other industries in our baby boomer-driven economy, the fieldof advertising is experiencing a major downsize. Where clients used toturn to the Madison Avenue-type majors on “the Coasts,” they’re nowlooking to smaller, friendlier, more specialized agencies in smallercities–why not make one of them yours?

If you love turning a cleverphrase and marrying it with smart graphics, the thrill of the chase forthe elusive client, all combined with savvy marketing, then this is thebusiness for you. A one-person ad agency is a lot more fun than thegiant conglomerate size. You get to wear all the hats from copywriterto graphic designer to media buyer. (If your skills don’t run towriting or designing, you can outsource and give another small-businessperson the business.) But keep in mind that your clients will rely onyou to know it all. You’ll not only create those winning ads but placethem in the proper media spots and negotiate good rates. The advantagesto this business are that it’s creative and keeps you on your mentaltoes.

The disadvantages are that you’ll usually be rushing to meetdeadlines, you’ll occasionally have to juggle your own artisticsensibilities with your clients’ desires, and just as for DarrinStevens, the competition can be fierce. While a background in the fieldis not a must, you’ll find the going far easier if you have experienceat an ad agency, public relations firm, or even in the sales orproduction department of a magazine or newspaper.

If you don’t have anysort of advertising background, consider specializing in a field whereyou do know the ropes–say writing ads for boat-sales brokers andboating publications if you’re a boating fanatic.

The Market

You’re not likely to wind up with the Nabisco or Kodak accounts, butonce you eliminate corporate monoliths, your clients can be just aboutany business or organization you choose to go after. It’s wise to startoff with a field you know. If you’ve been in the business already, youmight go with the same types of clients. If your prior experience is onthe minimalist side, try specializing in your own interest zone, likeboating or gardening. Or try going after a certain business type likerestaurants or boutiques. How will you nab these special businesses?

  • Network in your community.
  • Place ads in publications catering to yourchosen field of interest.
  • Send direct-mail pieces featuring yourcreative talents to the companies you’re targeting.

Needed Equipment

You’ll need a high-end computer with a Zip or other external drive, theusual office software, desktop-publishing software, a laser printer, atop-quality color printer, a scanner and a fax machine.

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Advertising

On-Hold Promotional Messages

Help add another weapon to a company’s marketing arsenal with on-hold promotional messages.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Right now hundreds of thousands ofretailers, service providers, professionals, and business owners of allsorts are missing out on a fantastic opportunity to market their goodsor services to a captive audience for next to no cost.

How are theymissing out? By not having prerecorded promotional messages advertisingtheir products or services playing while telephone customers wait onhold. To create an on-hold advertising message for your clients, simplywrite the ad based on their input and needs, and hire a professionalvoice person to record it in a studio.

Clients pay for this service ona one-time fee basis or on a monthly contract basis that includes afixed number of changes to their on-hold promotional message. Optingfor the second method means you will build a steady revenue stream. Thebest way to market the service is to produce sample recordings and hitthe streets, setting appointments to meet with business owners to pitchthe benefits of your service.

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Advertising

Online Advertising Agency

Create a website that helps visitors determine the right type of advertising for them.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Not only will you be providing a valuableservice for site visitors, but you will also be establishing your ownpotentially successful business.

The business concept is verystraightforward. Start by designing a website that features informationabout various advertising mediums including rates, contact informationand any special promotions or discounts in terms of advertising rates.

Business owners who visit the site simply locate the type ofadvertising that suits their marketing program and budgets. Income isearned by charging the advertising companies a fee to be listed on thesite, as well as by selling advertising space featured on the site.

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Advertising

Hoarding Advertising Service

Sell advertising along the fencing that protects construction sites.

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Business Overview

For anyone who is not familiar with the termhoarding, it is the temporary plywood fencing that is erected aroundthe perimeter of a construction site.

Typically, hoarding is used forconstruction sites in densely populated urban areas to prevent foottraffic from being potentially injured as a result of coming intocontact with falling debris or construction equipment. While manypeople illegally post advertising posters and notices on hoardingfences, a very successful advertising business can be built by legallyacquiring permission to post advertising on the fencing.

Marketing thistype of advertising is very easy as most hoarding is erected in highlyvisible areas and that is exactly the kind of exposure advertisers areseeking.

Additionally, be sure to negotiate a revenue split arrangementwith the contractors or property developers of the site, as this willdefinitely remove any potential objections.

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