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Advertising Broker

Use your sales skills to mediate between ad agencies and content providers.

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Business At A Glance

  • Startup Costs: $10,000 – $50,000
  • Home Based: Can be operated from home.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Why pay retail prices to advertise yourbusiness? That is the question that you will be asking potentialclients if your intentions are to become an independent advertisingbroker.

Purchasing various advertising mediums in advance and in bulkcan cut the cost by as much as 50 percent or more. To reinforce thisstatement, contact your local radio station and ask for the rate forten 30-second advertising spots versus three hundred 30-secondadvertising spots.

The cost difference will amaze you. Once you havesuccessfully negotiated and secured various advertising mediums inbulk, you can set about reselling the radio advertising spots, displaynewspaper ads, and more to local businesses in your community at a costsaving to them of 25 percent off the regular advertising rates.

Providing clients with a 25 percent discount will still leave you witha 25 percent markup or more on the advertising spots and spaces youhave sold.

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Advertising

Online Advertising Agency

Create a website that helps visitors determine the right type of advertising for them.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Not only will you be providing a valuableservice for site visitors, but you will also be establishing your ownpotentially successful business.

The business concept is verystraightforward. Start by designing a website that features informationabout various advertising mediums including rates, contact informationand any special promotions or discounts in terms of advertising rates.

Business owners who visit the site simply locate the type ofadvertising that suits their marketing program and budgets. Income isearned by charging the advertising companies a fee to be listed on thesite, as well as by selling advertising space featured on the site.

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Advertising

Hoarding Advertising Service

Sell advertising along the fencing that protects construction sites.

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Business Overview

For anyone who is not familiar with the termhoarding, it is the temporary plywood fencing that is erected aroundthe perimeter of a construction site.

Typically, hoarding is used forconstruction sites in densely populated urban areas to prevent foottraffic from being potentially injured as a result of coming intocontact with falling debris or construction equipment. While manypeople illegally post advertising posters and notices on hoardingfences, a very successful advertising business can be built by legallyacquiring permission to post advertising on the fencing.

Marketing thistype of advertising is very easy as most hoarding is erected in highlyvisible areas and that is exactly the kind of exposure advertisers areseeking.

Additionally, be sure to negotiate a revenue split arrangementwith the contractors or property developers of the site, as this willdefinitely remove any potential objections.

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Advertising

Online Advertising Consultant

Help businesses advertise their websites on and offline.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

In the rush to set up a website, manybusiness owners fail to consider how they will advertise their siteonce online. In a nutshell, the role of an internet advertisingconsultant is to develop an advertising program specifically created tomeet a client’s particular needs. How do you optimize a website forsearch engines?

What’s the best way to advertise a website on andoffline? These are questions many entrepreneurs are willing to pay topdollar for the answers to.

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