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Garage and Estate Sale Promoter

Help clients promote their garage and estate sales.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? No

Business Overview

Weekend profits await entrepreneurs withgood marketing and organizational skills who become garage and estatesale promoters.

Garage, lawn and estate sales are hugely popular eventsin every community across North America. In fact, it is estimated thatmore than 60 million people go garage-sale-shopping annually,generating billions in sales. As a promoter, you can provide clientswho do not have the time or gumption to hold their own sale with theservice of organizing and conducting the sale for them.

Duties includepromoting, organizing, selling items and cleaning up after everyone hasgone home.

In exchange for providing this valuable service, you retaina percentage of the total revenues generated’25 percent for largersales and up to 50 percent for smaller ones. Once you have found aclient, be sure to canvas the immediate neighborhood and solicit foradditional items. Why hold a small sale if you can increase revenuesand profits by enlisting neighbors to provide items, too? Promote thesales with professional site signage and in community newspapers thatdo not charge for small classified ads or for garage sale postings.

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Seminar Promoter

Make sure seminars get the attendance they deserve by promoting them.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? Yes

Business Overview

If you delight in the showmanship of arranging events and you like theenergy and inspiration of a fine seminar, then this is the business foryou. As a seminar promoter, you’ll locate talent–speakers withsomething interesting and exciting to impart–then line up attendeesand make all the arrangements to provide your guests with a memorableexperience.

People who enjoy your first seminar will come back formore. In addition to the fees you earn from the seminar itself, you canmake additional tidy sums by selling audiotapes or videotapes of eachprogram. You’ll need the nose to sniff out terrific speakers, peoplewho can amuse, inspire and teach others and infuse the program with ahealthy positive energy. You’ll also need sales and marketing skillsand the ability to plan and organize events.

Previous experience inevent-planning jobs is a big help but not an absolute necessity. Ifyou’ve produced community theater shows or charity fund-raisers, you’vegot what it takes. You’ll also need good writing skills to deviseintriguing brochures and sales materials.

The Market

Your customers will be the people who attend your seminars.

The bestway to attract them is to come up with a niche, a range of topics bothunique and trendy in your area, and fill it. Another good way to startis by hosting seminars in a field or hobby you already know; you’llknow just what others in your interest group will want to learn. Starta direct-mail campaign. Send brochures describing your seminars tolists of prospects. You can purchase these from a list broker, or youmay already have access to mailing lists of people in interestedorganizations or associations.

Place ads in local publications.

Needed Equipment

You’ll need a computer with a laser printer, a color printer, ascanner, the usual office software, database software to maintainmailing lists of attendees, and a desktop publishing program fordesigning brochures and fliers.

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Small-Business Advertising Agency

Create cost-effective advertising campaigns for small businesses without big budgets.

Entrepreneur

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Business At A Glance

  • Startup Costs: $10,000 – $50,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Put your advertising and marketing skillsand experience to good use by starting an advertising agency focused onassisting small business owners to create knockout advertisingcampaigns that get the results they want and need from their tightadvertising budgets.

Many advertising agencies concentrate on bigcorporations with massive advertising budgets, leaving small businessowners to figure out how to best advertise their products and services.Advertising is costly, and small business owners cannot waste money onadvertising that does not hit the target and get results.

Creatingcost-effective advertising campaigns is one of the toughest challengesthat most small business owners face. Advertising is anall-encompassing task that requires experience and creative skills todetermine what type of advertising and message will work best for whatis being sold. Confusing the matter even more is that small businessowners are bombarded daily by advertising salespeople, each with the’greatest offer.’

Capitalizing on your advertising, marketing or publicrelations experience, you can create specialized advertising campaignsfor small business clients that will directly reach their targetmarket, stay within their budget and get the results they want.

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Advertising

Transit Advertising

The profits will roll in when you start operating and marketing a transit advertising program.

Entrepreneur

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Business At A Glance

  • Startup Costs: $10,000 – $50,000
  • Part Time: Can be operated part-time
  • Online Operation? No

Business Overview

Like many advertising service contracts,operating and marketing a transit advertising program is generallyawarded by the transit commission or agency that operates the transitservice on a tendered basis.

Typically, the tenders renew every fewyears and the decision to award the contract to one particular serviceprovider is made on the basis of reliability, revenue generation andperformance record.

This type of advertising service contract can beextremely difficult to acquire. However, for the successful biddingcontractor the financial rewards can be outstanding as transitadvertising is some of the most sought-after advertising media bycompanies, agencies and merchants.

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