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Hoarding Advertising Service

Sell advertising along the fencing that protects construction sites.

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Business Overview

For anyone who is not familiar with the termhoarding, it is the temporary plywood fencing that is erected aroundthe perimeter of a construction site.

Typically, hoarding is used forconstruction sites in densely populated urban areas to prevent foottraffic from being potentially injured as a result of coming intocontact with falling debris or construction equipment. While manypeople illegally post advertising posters and notices on hoardingfences, a very successful advertising business can be built by legallyacquiring permission to post advertising on the fencing.

Marketing thistype of advertising is very easy as most hoarding is erected in highlyvisible areas and that is exactly the kind of exposure advertisers areseeking.

Additionally, be sure to negotiate a revenue split arrangementwith the contractors or property developers of the site, as this willdefinitely remove any potential objections.

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Promotional Wear

From hats to golf shirts, promotional wear continues to be popular with businesses.

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Promotional wear such as hats, jackets andgolf shirts emblazoned with corporate and business logos have becomevery popular for corporations to purchase and resell or give to valuedemployees and clients as an appreciation gift. Starting a business thatsells promotional clothing is very easy to initiate.

Not only can thegarments be purchased on a wholesale basis, but you can also enlist theservices of local silk-screeners and embroiderers to carry outcustomizing the clothing for your clients, thus greatly reducing thestartup investment needed to get the business rolling.

Gaining clientscan be as easy as arranging appointments with business owners topresent samples of the promotional wear along with reasons why thesetypes of promotional items will benefit their business. They can evenpotentially increase business revenues and profits (great advertisingand brand name recognition).

Once established, a business that retailspromotional wear can be very profitable, especially when you considerproduct markups of 50 percent or more aren’t uncommon in the industry.

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Magnetic Signs

Want your success to stick? Try magnetic signs.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? No

Business Overview

Magnetic signs are an incredibly handyadvertising tool, especially for the business owner or sales personthat uses their automobile for both business and pleasure, as the signscan be quickly installed or removed for storage in the trunk. Magneticsigns are also very easy to design and produce, making this an idealbusiness venture for just about anyone seeking to start a homebasedbusiness enterprise that requires little in the way of start-up capitaland experience.

The signs are actually manufactured from a vinylmaterial with a magnetic backing, which enables the signs to belightweight and pliable. The signs are simply cut to size and shape,and vinyl letters are placed on them to finish the sign making process.

The only equipment required for manufacturing the signs is a computer,page layout and design software, a vinyl printer, and a plotter thatcuts the letters. Required equipment can be purchased used or new inmost communities through printing and sign supply companies. Currently,small to medium magnetic signs are retailing for $30 to $60 each andcost about $8 to $12 each to make.

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Public Relations Agency

Don’t settle for just doing PR for companies–start your own agency.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Public relations professionals work with media types–magazines andnewspaper editors and radio and TV producers–to get their clients’stories in the news. Because there’s an awful lot of media hype outthere, and there are only so many stories the media can–or wantsto–cover in an edition, PR people work hard to come up with new anglesto attract attention and present their clients in a positive light.

Public relations agencies also provide their clients with materialslike press kits, annual reports, speeches and brochures–all the toolsthat go toward making that company, celebrity or celebrity-hopeful lookgood. If you like exercising your creative abilities, making thosemental stretches, and staying on top of trends and issues while blowingyour clients’ horns, then this is the business for you. The publicrelations agency’s advantages are that you get to use that creativityto the max, you’re always on your mental toes, and you deal with avariety of interesting people all day. And you can work from your home.A degree or certificate in public relations is a plus but not anabsolute necessity.

You’ll need top-notch written and verbalskills–you’ll have to write catchy, pertinent press releases andstories for magazines and newspapers as well as be able to convinceeditors and producers to use your material instead of somebody else’s.You should be familiar with the types of stories various publicationsand TV programs (from the local news to those late-night talk shows)are looking for and the deadlines they work under, and you’ll need theconfidence to deal with all these stressed-out types on their own terms.

The Market

Your clients can be just about any business, professional individual orcelebrity you care to go after–including nonprofit organizations andgovernment entities. As a newbie, you might want to specialize incertain types of businesses or professions, say doctors, writers,bioengineering firms or trendy software companies. And of course,companies in the industries you already know are always promisingprospects.

The best way to nab new clients is by networking and throughpersonal contacts. Call in favors from everybody you know in anyrelated fields. Start your own public relations campaign bydirect-mailing brochures to prospects. Volunteer yourself as a guest ona local radio chat show.

Needed Equipment

You’ll need a computer system with the usual office software, a laser printer, a color printer, a scanner and a fax machine.

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