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Indoor and Outdoor Specialty Advertising

Have an eye for great places to advertise? Hook clients up with great outdoor advertising.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? Yes
  • Online Operation? No

Business Overview

In the spirit of being unique, considerthese indoor and outdoor advertising opportunities that perhaps mightbe the right new venture for you to specialize in.

WindowBillboards

Vacant storefronts and professional offices thatdon’t use window space for display purposes are highly and potentiallyprofitable places to display window billboards. Window billboards aretwo-foot by three-foot color poster advertisements that are laminatedin plastic. The mini billboards can be installed in commercial windowspaces using small and transparent suction cups. Strike deals withretailers, property owners and professional offices to join your windowbillboard advertising program.

In exchange for allowing the windowbillboards to be displayed, participants would receive 40 percent ofthe monthly revenues the window billboards generate. Solicit localmerchants and service providers to rent the advertising spaces at $50per month plus the cost to create the poster.

Golf DrivingRanges

If your local golf driving range has an advertisingprogram in place then you should seriously consider approaching themanagement of such a facility to initiate one. There are two fantasticlocations for highly visible advertising at most golf driving ranges:tee box dividers and distance targets. The golf driving range providesthe space for the advertisements and you market the program to localbusinesses that want this type of advertising exposure. Split therevenues with the golf range and all win.

TelephoneBooths

Indoor and outdoor telephone booths and enclosures arefantastic venues to feature advertising place cards. Once again if yourlocal telephone company does not have this type of advertising programin place, then this could be your opportunity to make arrangements tooperate the program for them.

Washrooms

Who wouldwant to advertise their business in a washroom? Lots of businesses.Why? A captive audience. Washroom advertising has become extremelypopular in the last few years, and many media companies are feverishlyworking to secure the rights to the busiest washrooms, both public andprivate, across the country. However, this doesn’t mean not to startthis type of unique advertising service as there are millions of goodlocation, and it will take years before the market is saturated.Washroom ads are generally 12 inches wide and 18 inches high, fullcolor, and sealed in an aluminum frame with a plastic covering face.

The ads are typically installed beside vanity mirrors, above urinalsand on the back of stall doors. Good washroom locations includeairports, restaurants, bars, roadside rest stops, community markets,sports complexes and arenas.

Delivery Vehicles

Inevery community across North America there are delivery vehicles of allsizes that make fantastic mobile billboards. Strike a partnerships witha courier company, moving company, or basically any company thatoperates a fleet of service or delivery vehicles to initiate anadvertising program. The delivery company allows their vehicles to haveadvertisements installed on them, and you promote and sell theadvertising spaces and split the ad revenues with the delivery company.

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Advertising

Transit Advertising

The profits will roll in when you start operating and marketing a transit advertising program.

Entrepreneur

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Business At A Glance

  • Startup Costs: $10,000 – $50,000
  • Part Time: Can be operated part-time
  • Online Operation? No

Business Overview

Like many advertising service contracts,operating and marketing a transit advertising program is generallyawarded by the transit commission or agency that operates the transitservice on a tendered basis.

Typically, the tenders renew every fewyears and the decision to award the contract to one particular serviceprovider is made on the basis of reliability, revenue generation andperformance record.

This type of advertising service contract can beextremely difficult to acquire. However, for the successful biddingcontractor the financial rewards can be outstanding as transitadvertising is some of the most sought-after advertising media bycompanies, agencies and merchants.

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Advertising

T-Shirts in a Can

Capitalize on the novelty factor by designing T-shirts in a can for gifts, retail or wholesale.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Designing novelty T-shirts and the can theshirt will be sold in is a very interesting business opportunity to getrolling. The T-shirts can feature jokes, images or messages based on avariety of themes from political humor to children’s cartooncaricatures.

Once the silk-screening is completed, the T-shirts can bepackaged in tin cans that have a slot in the top to serve a secondfunction of a piggy bank. T-shirts in a can make a terrific noveltygift and can be sold to retailers on a wholesale basis or directly toconsumers via a sales kiosk or the internet.

Furthermore, to keepinitial startup costs to a minimum, the silk-screening aspect of thebusiness can be contracted to a local silk-screener as opposed topurchasing the equipment. In addition to selling T-shirts in a can,larger sweatshirts can also be printed with humorous messages andpackaged in larger, one-gallon paint cans.

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Advertising

Window Displays

Use your flair for design to attract shoppers.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Retailers often must rely on an elaboratewindow and in-store displays to attract the attention of passingconsumers, and starting a business that specializes in creatingeffective window displays for retail merchants is the focus of thisbusiness opportunity.

Marketing a window display service can be as easyas approaching local retailers and initially providing your servicesfor free until the owner of the business starts to realize the benefitsand increased sales that a well-designed window display can garner.Additionally, the ‘free’ display that you create can also be used as apowerful marketing tool to present to other shop owners.

Placing a signby the display that explains your service and gives contact informationwill help in getting the word out. Furthermore, be sure to build aninventory of interesting props so that you can provide clients with an’all inclusive’ display service.

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