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Internet Marketing Consultant

Are you an online marketing whiz? Help others plan their campaigns.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Companies large and small are getting used to fact that you need tohave a web site. But just having a web site doesn’t guarantee a companyan increase in business–if those millions of potential customers don’thappen to stumble on it, you’re spinning your virtual wheels.

What’s acompany to do?

If you’re internet-savvy and marketing-smart, you can bethe solution to this dilemma as an internet marketing consultant.You’ll seek out new ways to increase a client’s web site traffic andboost sales by setting up links to other sites, developing new sitecontent or services, creating direct-marketing programs via e-mail, anddevising web advertising campaigns.

The advantages to this business arethat it’s creative, challenging and has staying power–internetbusiness is a reality and therefore net advertising and marketing is anecessity. As an internet marketing consultant, you’ll naturally needto be a whiz when it comes to the web, with plenty of experience inlinks, banners, affiliate programs and all the other fine points of netnavigation and promotion. You should also have traditional advertisingand marketing talents so you can invent your own unique online twiststo make your clients’ sites shine.

The Market

Your clients will be businesses with up-and-running but not necessarilysuccessful web sites. Decide on a target market, preferably one youalready have experience with, then start a direct-mail campaign aimedat companies in that field. Erect your own web site and build links toother internet sites–this will help potential clients find you, too.

Needed Equipment

You’ll need a computer with a high-speed modem, an inkjet or laserprinter, and subscriptions to a wide variety of internet serviceproviders and online communities. And since you’ll want to develop yourown niche market–which is the best way to avoid being buried by thecompetition–you’ll also want subscriptions to your niche’sprofessional or trade magazines and journals.

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On-Hold Promotional Messages

Help add another weapon to a company’s marketing arsenal with on-hold promotional messages.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Right now hundreds of thousands ofretailers, service providers, professionals, and business owners of allsorts are missing out on a fantastic opportunity to market their goodsor services to a captive audience for next to no cost.

How are theymissing out? By not having prerecorded promotional messages advertisingtheir products or services playing while telephone customers wait onhold. To create an on-hold advertising message for your clients, simplywrite the ad based on their input and needs, and hire a professionalvoice person to record it in a studio.

Clients pay for this service ona one-time fee basis or on a monthly contract basis that includes afixed number of changes to their on-hold promotional message. Optingfor the second method means you will build a steady revenue stream. Thebest way to market the service is to produce sample recordings and hitthe streets, setting appointments to meet with business owners to pitchthe benefits of your service.

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Online Advertising Agency

Create a website that helps visitors determine the right type of advertising for them.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Not only will you be providing a valuableservice for site visitors, but you will also be establishing your ownpotentially successful business.

The business concept is verystraightforward. Start by designing a website that features informationabout various advertising mediums including rates, contact informationand any special promotions or discounts in terms of advertising rates.

Business owners who visit the site simply locate the type ofadvertising that suits their marketing program and budgets. Income isearned by charging the advertising companies a fee to be listed on thesite, as well as by selling advertising space featured on the site.

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Advertising

Hoarding Advertising Service

Sell advertising along the fencing that protects construction sites.

Entrepreneur

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Business Overview

For anyone who is not familiar with the termhoarding, it is the temporary plywood fencing that is erected aroundthe perimeter of a construction site.

Typically, hoarding is used forconstruction sites in densely populated urban areas to prevent foottraffic from being potentially injured as a result of coming intocontact with falling debris or construction equipment. While manypeople illegally post advertising posters and notices on hoardingfences, a very successful advertising business can be built by legallyacquiring permission to post advertising on the fencing.

Marketing thistype of advertising is very easy as most hoarding is erected in highlyvisible areas and that is exactly the kind of exposure advertisers areseeking.

Additionally, be sure to negotiate a revenue split arrangementwith the contractors or property developers of the site, as this willdefinitely remove any potential objections.

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