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Internet Marketing Consultant

Are you an online marketing whiz? Help others plan their campaigns.

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Companies large and small are getting used to fact that you need tohave a web site. But just having a web site doesn’t guarantee a companyan increase in business–if those millions of potential customers don’thappen to stumble on it, you’re spinning your virtual wheels.

What’s acompany to do?

If you’re internet-savvy and marketing-smart, you can bethe solution to this dilemma as an internet marketing consultant.You’ll seek out new ways to increase a client’s web site traffic andboost sales by setting up links to other sites, developing new sitecontent or services, creating direct-marketing programs via e-mail, anddevising web advertising campaigns.

The advantages to this business arethat it’s creative, challenging and has staying power–internetbusiness is a reality and therefore net advertising and marketing is anecessity. As an internet marketing consultant, you’ll naturally needto be a whiz when it comes to the web, with plenty of experience inlinks, banners, affiliate programs and all the other fine points of netnavigation and promotion. You should also have traditional advertisingand marketing talents so you can invent your own unique online twiststo make your clients’ sites shine.

The Market

Your clients will be businesses with up-and-running but not necessarilysuccessful web sites. Decide on a target market, preferably one youalready have experience with, then start a direct-mail campaign aimedat companies in that field. Erect your own web site and build links toother internet sites–this will help potential clients find you, too.

Needed Equipment

You’ll need a computer with a high-speed modem, an inkjet or laserprinter, and subscriptions to a wide variety of internet serviceproviders and online communities. And since you’ll want to develop yourown niche market–which is the best way to avoid being buried by thecompetition–you’ll also want subscriptions to your niche’sprofessional or trade magazines and journals.

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T-Shirts in a Can

Capitalize on the novelty factor by designing T-shirts in a can for gifts, retail or wholesale.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Designing novelty T-shirts and the can theshirt will be sold in is a very interesting business opportunity to getrolling. The T-shirts can feature jokes, images or messages based on avariety of themes from political humor to children’s cartooncaricatures.

Once the silk-screening is completed, the T-shirts can bepackaged in tin cans that have a slot in the top to serve a secondfunction of a piggy bank. T-shirts in a can make a terrific noveltygift and can be sold to retailers on a wholesale basis or directly toconsumers via a sales kiosk or the internet.

Furthermore, to keepinitial startup costs to a minimum, the silk-screening aspect of thebusiness can be contracted to a local silk-screener as opposed topurchasing the equipment. In addition to selling T-shirts in a can,larger sweatshirts can also be printed with humorous messages andpackaged in larger, one-gallon paint cans.

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Window Displays

Use your flair for design to attract shoppers.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Retailers often must rely on an elaboratewindow and in-store displays to attract the attention of passingconsumers, and starting a business that specializes in creatingeffective window displays for retail merchants is the focus of thisbusiness opportunity.

Marketing a window display service can be as easyas approaching local retailers and initially providing your servicesfor free until the owner of the business starts to realize the benefitsand increased sales that a well-designed window display can garner.Additionally, the ‘free’ display that you create can also be used as apowerful marketing tool to present to other shop owners.

Placing a signby the display that explains your service and gives contact informationwill help in getting the word out. Furthermore, be sure to build aninventory of interesting props so that you can provide clients with an’all inclusive’ display service.

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Independent Listing Agent

If you have telemarketing skills, here’s a low-cost business venture that calls prospective home buyers.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? No

Business Overview

Here is a very inexpensive businessenterprise that anyone with a phone book and telephone can start.Working as an independent listing agent for real estate professionalsmeans that you cold call or telemarket for various real estate agents.

Starting at ‘A’ in the telephone book and calling people inanticipation that they are now or will be soon considering listingtheir homes for sale is all that is required in terms of jobdescription for this business. Once you have established that a personmay be interested in listing their home for sale, you simply turn thisinformation over to a real estate agent to complete the negotiations.

For every confirmed listing the real estate agent receives as a resultof you initiating the procedure, the agent would pay you $250. Forevery property sold that was listed via your service, the real estateagent would pay you an additional $500. It would only take 30 listingsand sales in order to generate an income of more than $20,000 per year.

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