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Online Advertising Agency

Create a website that helps visitors determine the right type of advertising for them.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Not only will you be providing a valuableservice for site visitors, but you will also be establishing your ownpotentially successful business.

The business concept is verystraightforward. Start by designing a website that features informationabout various advertising mediums including rates, contact informationand any special promotions or discounts in terms of advertising rates.

Business owners who visit the site simply locate the type ofadvertising that suits their marketing program and budgets. Income isearned by charging the advertising companies a fee to be listed on thesite, as well as by selling advertising space featured on the site.

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Public Relations Agency

Don’t settle for just doing PR for companies–start your own agency.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Public relations professionals work with media types–magazines andnewspaper editors and radio and TV producers–to get their clients’stories in the news. Because there’s an awful lot of media hype outthere, and there are only so many stories the media can–or wantsto–cover in an edition, PR people work hard to come up with new anglesto attract attention and present their clients in a positive light.

Public relations agencies also provide their clients with materialslike press kits, annual reports, speeches and brochures–all the toolsthat go toward making that company, celebrity or celebrity-hopeful lookgood. If you like exercising your creative abilities, making thosemental stretches, and staying on top of trends and issues while blowingyour clients’ horns, then this is the business for you. The publicrelations agency’s advantages are that you get to use that creativityto the max, you’re always on your mental toes, and you deal with avariety of interesting people all day. And you can work from your home.A degree or certificate in public relations is a plus but not anabsolute necessity.

You’ll need top-notch written and verbalskills–you’ll have to write catchy, pertinent press releases andstories for magazines and newspapers as well as be able to convinceeditors and producers to use your material instead of somebody else’s.You should be familiar with the types of stories various publicationsand TV programs (from the local news to those late-night talk shows)are looking for and the deadlines they work under, and you’ll need theconfidence to deal with all these stressed-out types on their own terms.

The Market

Your clients can be just about any business, professional individual orcelebrity you care to go after–including nonprofit organizations andgovernment entities. As a newbie, you might want to specialize incertain types of businesses or professions, say doctors, writers,bioengineering firms or trendy software companies. And of course,companies in the industries you already know are always promisingprospects.

The best way to nab new clients is by networking and throughpersonal contacts. Call in favors from everybody you know in anyrelated fields. Start your own public relations campaign bydirect-mailing brochures to prospects. Volunteer yourself as a guest ona local radio chat show.

Needed Equipment

You’ll need a computer system with the usual office software, a laser printer, a color printer, a scanner and a fax machine.

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Magnetic Signs

Want your success to stick? Try magnetic signs.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? No

Business Overview

Magnetic signs are an incredibly handyadvertising tool, especially for the business owner or sales personthat uses their automobile for both business and pleasure, as the signscan be quickly installed or removed for storage in the trunk. Magneticsigns are also very easy to design and produce, making this an idealbusiness venture for just about anyone seeking to start a homebasedbusiness enterprise that requires little in the way of start-up capitaland experience.

The signs are actually manufactured from a vinylmaterial with a magnetic backing, which enables the signs to belightweight and pliable. The signs are simply cut to size and shape,and vinyl letters are placed on them to finish the sign making process.

The only equipment required for manufacturing the signs is a computer,page layout and design software, a vinyl printer, and a plotter thatcuts the letters. Required equipment can be purchased used or new inmost communities through printing and sign supply companies. Currently,small to medium magnetic signs are retailing for $30 to $60 each andcost about $8 to $12 each to make.

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Seminar Promoter

Make sure seminars get the attendance they deserve by promoting them.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? Yes

Business Overview

If you delight in the showmanship of arranging events and you like theenergy and inspiration of a fine seminar, then this is the business foryou. As a seminar promoter, you’ll locate talent–speakers withsomething interesting and exciting to impart–then line up attendeesand make all the arrangements to provide your guests with a memorableexperience.

People who enjoy your first seminar will come back formore. In addition to the fees you earn from the seminar itself, you canmake additional tidy sums by selling audiotapes or videotapes of eachprogram. You’ll need the nose to sniff out terrific speakers, peoplewho can amuse, inspire and teach others and infuse the program with ahealthy positive energy. You’ll also need sales and marketing skillsand the ability to plan and organize events.

Previous experience inevent-planning jobs is a big help but not an absolute necessity. Ifyou’ve produced community theater shows or charity fund-raisers, you’vegot what it takes. You’ll also need good writing skills to deviseintriguing brochures and sales materials.

The Market

Your customers will be the people who attend your seminars.

The bestway to attract them is to come up with a niche, a range of topics bothunique and trendy in your area, and fill it. Another good way to startis by hosting seminars in a field or hobby you already know; you’llknow just what others in your interest group will want to learn. Starta direct-mail campaign. Send brochures describing your seminars tolists of prospects. You can purchase these from a list broker, or youmay already have access to mailing lists of people in interestedorganizations or associations.

Place ads in local publications.

Needed Equipment

You’ll need a computer with a laser printer, a color printer, ascanner, the usual office software, database software to maintainmailing lists of attendees, and a desktop publishing program fordesigning brochures and fliers.

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