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Promotional Wear

From hats to golf shirts, promotional wear continues to be popular with businesses.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Promotional wear such as hats, jackets andgolf shirts emblazoned with corporate and business logos have becomevery popular for corporations to purchase and resell or give to valuedemployees and clients as an appreciation gift. Starting a business thatsells promotional clothing is very easy to initiate.

Not only can thegarments be purchased on a wholesale basis, but you can also enlist theservices of local silk-screeners and embroiderers to carry outcustomizing the clothing for your clients, thus greatly reducing thestartup investment needed to get the business rolling.

Gaining clientscan be as easy as arranging appointments with business owners topresent samples of the promotional wear along with reasons why thesetypes of promotional items will benefit their business. They can evenpotentially increase business revenues and profits (great advertisingand brand name recognition).

Once established, a business that retailspromotional wear can be very profitable, especially when you considerproduct markups of 50 percent or more aren’t uncommon in the industry.

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Advertising

Small-Business Advertising Agency

Create cost-effective advertising campaigns for small businesses without big budgets.

Entrepreneur

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Business At A Glance

  • Startup Costs: $10,000 – $50,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Put your advertising and marketing skillsand experience to good use by starting an advertising agency focused onassisting small business owners to create knockout advertisingcampaigns that get the results they want and need from their tightadvertising budgets.

Many advertising agencies concentrate on bigcorporations with massive advertising budgets, leaving small businessowners to figure out how to best advertise their products and services.Advertising is costly, and small business owners cannot waste money onadvertising that does not hit the target and get results.

Creatingcost-effective advertising campaigns is one of the toughest challengesthat most small business owners face. Advertising is anall-encompassing task that requires experience and creative skills todetermine what type of advertising and message will work best for whatis being sold. Confusing the matter even more is that small businessowners are bombarded daily by advertising salespeople, each with the’greatest offer.’

Capitalizing on your advertising, marketing or publicrelations experience, you can create specialized advertising campaignsfor small business clients that will directly reach their targetmarket, stay within their budget and get the results they want.

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Advertising

Transit Advertising

The profits will roll in when you start operating and marketing a transit advertising program.

Entrepreneur

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Business At A Glance

  • Startup Costs: $10,000 – $50,000
  • Part Time: Can be operated part-time
  • Online Operation? No

Business Overview

Like many advertising service contracts,operating and marketing a transit advertising program is generallyawarded by the transit commission or agency that operates the transitservice on a tendered basis.

Typically, the tenders renew every fewyears and the decision to award the contract to one particular serviceprovider is made on the basis of reliability, revenue generation andperformance record.

This type of advertising service contract can beextremely difficult to acquire. However, for the successful biddingcontractor the financial rewards can be outstanding as transitadvertising is some of the most sought-after advertising media bycompanies, agencies and merchants.

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Advertising

T-Shirts in a Can

Capitalize on the novelty factor by designing T-shirts in a can for gifts, retail or wholesale.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Designing novelty T-shirts and the can theshirt will be sold in is a very interesting business opportunity to getrolling. The T-shirts can feature jokes, images or messages based on avariety of themes from political humor to children’s cartooncaricatures.

Once the silk-screening is completed, the T-shirts can bepackaged in tin cans that have a slot in the top to serve a secondfunction of a piggy bank. T-shirts in a can make a terrific noveltygift and can be sold to retailers on a wholesale basis or directly toconsumers via a sales kiosk or the internet.

Furthermore, to keepinitial startup costs to a minimum, the silk-screening aspect of thebusiness can be contracted to a local silk-screener as opposed topurchasing the equipment. In addition to selling T-shirts in a can,larger sweatshirts can also be printed with humorous messages andpackaged in larger, one-gallon paint cans.

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