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Public Relations Agency

Don’t settle for just doing PR for companies–start your own agency.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Public relations professionals work with media types–magazines andnewspaper editors and radio and TV producers–to get their clients’stories in the news. Because there’s an awful lot of media hype outthere, and there are only so many stories the media can–or wantsto–cover in an edition, PR people work hard to come up with new anglesto attract attention and present their clients in a positive light.

Public relations agencies also provide their clients with materialslike press kits, annual reports, speeches and brochures–all the toolsthat go toward making that company, celebrity or celebrity-hopeful lookgood. If you like exercising your creative abilities, making thosemental stretches, and staying on top of trends and issues while blowingyour clients’ horns, then this is the business for you. The publicrelations agency’s advantages are that you get to use that creativityto the max, you’re always on your mental toes, and you deal with avariety of interesting people all day. And you can work from your home.A degree or certificate in public relations is a plus but not anabsolute necessity.

You’ll need top-notch written and verbalskills–you’ll have to write catchy, pertinent press releases andstories for magazines and newspapers as well as be able to convinceeditors and producers to use your material instead of somebody else’s.You should be familiar with the types of stories various publicationsand TV programs (from the local news to those late-night talk shows)are looking for and the deadlines they work under, and you’ll need theconfidence to deal with all these stressed-out types on their own terms.

The Market

Your clients can be just about any business, professional individual orcelebrity you care to go after–including nonprofit organizations andgovernment entities. As a newbie, you might want to specialize incertain types of businesses or professions, say doctors, writers,bioengineering firms or trendy software companies. And of course,companies in the industries you already know are always promisingprospects.

The best way to nab new clients is by networking and throughpersonal contacts. Call in favors from everybody you know in anyrelated fields. Start your own public relations campaign bydirect-mailing brochures to prospects. Volunteer yourself as a guest ona local radio chat show.

Needed Equipment

You’ll need a computer system with the usual office software, a laser printer, a color printer, a scanner and a fax machine.

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T-Shirts in a Can

Capitalize on the novelty factor by designing T-shirts in a can for gifts, retail or wholesale.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Designing novelty T-shirts and the can theshirt will be sold in is a very interesting business opportunity to getrolling. The T-shirts can feature jokes, images or messages based on avariety of themes from political humor to children’s cartooncaricatures.

Once the silk-screening is completed, the T-shirts can bepackaged in tin cans that have a slot in the top to serve a secondfunction of a piggy bank. T-shirts in a can make a terrific noveltygift and can be sold to retailers on a wholesale basis or directly toconsumers via a sales kiosk or the internet.

Furthermore, to keepinitial startup costs to a minimum, the silk-screening aspect of thebusiness can be contracted to a local silk-screener as opposed topurchasing the equipment. In addition to selling T-shirts in a can,larger sweatshirts can also be printed with humorous messages andpackaged in larger, one-gallon paint cans.

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Window Displays

Use your flair for design to attract shoppers.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Retailers often must rely on an elaboratewindow and in-store displays to attract the attention of passingconsumers, and starting a business that specializes in creatingeffective window displays for retail merchants is the focus of thisbusiness opportunity.

Marketing a window display service can be as easyas approaching local retailers and initially providing your servicesfor free until the owner of the business starts to realize the benefitsand increased sales that a well-designed window display can garner.Additionally, the ‘free’ display that you create can also be used as apowerful marketing tool to present to other shop owners.

Placing a signby the display that explains your service and gives contact informationwill help in getting the word out. Furthermore, be sure to build aninventory of interesting props so that you can provide clients with an’all inclusive’ display service.

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Independent Listing Agent

If you have telemarketing skills, here’s a low-cost business venture that calls prospective home buyers.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? No

Business Overview

Here is a very inexpensive businessenterprise that anyone with a phone book and telephone can start.Working as an independent listing agent for real estate professionalsmeans that you cold call or telemarket for various real estate agents.

Starting at ‘A’ in the telephone book and calling people inanticipation that they are now or will be soon considering listingtheir homes for sale is all that is required in terms of jobdescription for this business. Once you have established that a personmay be interested in listing their home for sale, you simply turn thisinformation over to a real estate agent to complete the negotiations.

For every confirmed listing the real estate agent receives as a resultof you initiating the procedure, the agent would pay you $250. Forevery property sold that was listed via your service, the real estateagent would pay you an additional $500. It would only take 30 listingsand sales in order to generate an income of more than $20,000 per year.

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