Connect with us

Advertising

Public Relations Agency

Don’t settle for just doing PR for companies–start your own agency.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Public relations professionals work with media types–magazines andnewspaper editors and radio and TV producers–to get their clients’stories in the news. Because there’s an awful lot of media hype outthere, and there are only so many stories the media can–or wantsto–cover in an edition, PR people work hard to come up with new anglesto attract attention and present their clients in a positive light.

Public relations agencies also provide their clients with materialslike press kits, annual reports, speeches and brochures–all the toolsthat go toward making that company, celebrity or celebrity-hopeful lookgood. If you like exercising your creative abilities, making thosemental stretches, and staying on top of trends and issues while blowingyour clients’ horns, then this is the business for you. The publicrelations agency’s advantages are that you get to use that creativityto the max, you’re always on your mental toes, and you deal with avariety of interesting people all day. And you can work from your home.A degree or certificate in public relations is a plus but not anabsolute necessity.

You’ll need top-notch written and verbalskills–you’ll have to write catchy, pertinent press releases andstories for magazines and newspapers as well as be able to convinceeditors and producers to use your material instead of somebody else’s.You should be familiar with the types of stories various publicationsand TV programs (from the local news to those late-night talk shows)are looking for and the deadlines they work under, and you’ll need theconfidence to deal with all these stressed-out types on their own terms.

The Market

Your clients can be just about any business, professional individual orcelebrity you care to go after–including nonprofit organizations andgovernment entities. As a newbie, you might want to specialize incertain types of businesses or professions, say doctors, writers,bioengineering firms or trendy software companies. And of course,companies in the industries you already know are always promisingprospects.

The best way to nab new clients is by networking and throughpersonal contacts. Call in favors from everybody you know in anyrelated fields. Start your own public relations campaign bydirect-mailing brochures to prospects. Volunteer yourself as a guest ona local radio chat show.

Needed Equipment

You’ll need a computer system with the usual office software, a laser printer, a color printer, a scanner and a fax machine.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertising

Online Advertising Agency

Create a website that helps visitors determine the right type of advertising for them.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Not only will you be providing a valuableservice for site visitors, but you will also be establishing your ownpotentially successful business.

The business concept is verystraightforward. Start by designing a website that features informationabout various advertising mediums including rates, contact informationand any special promotions or discounts in terms of advertising rates.

Business owners who visit the site simply locate the type ofadvertising that suits their marketing program and budgets. Income isearned by charging the advertising companies a fee to be listed on thesite, as well as by selling advertising space featured on the site.

Continue Reading

Advertising

Indoor and Outdoor Specialty Advertising

Have an eye for great places to advertise? Hook clients up with great outdoor advertising.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? Yes
  • Online Operation? No

Business Overview

In the spirit of being unique, considerthese indoor and outdoor advertising opportunities that perhaps mightbe the right new venture for you to specialize in.

WindowBillboards

Vacant storefronts and professional offices thatdon’t use window space for display purposes are highly and potentiallyprofitable places to display window billboards. Window billboards aretwo-foot by three-foot color poster advertisements that are laminatedin plastic. The mini billboards can be installed in commercial windowspaces using small and transparent suction cups. Strike deals withretailers, property owners and professional offices to join your windowbillboard advertising program.

In exchange for allowing the windowbillboards to be displayed, participants would receive 40 percent ofthe monthly revenues the window billboards generate. Solicit localmerchants and service providers to rent the advertising spaces at $50per month plus the cost to create the poster.

Golf DrivingRanges

If your local golf driving range has an advertisingprogram in place then you should seriously consider approaching themanagement of such a facility to initiate one. There are two fantasticlocations for highly visible advertising at most golf driving ranges:tee box dividers and distance targets. The golf driving range providesthe space for the advertisements and you market the program to localbusinesses that want this type of advertising exposure. Split therevenues with the golf range and all win.

TelephoneBooths

Indoor and outdoor telephone booths and enclosures arefantastic venues to feature advertising place cards. Once again if yourlocal telephone company does not have this type of advertising programin place, then this could be your opportunity to make arrangements tooperate the program for them.

Washrooms

Who wouldwant to advertise their business in a washroom? Lots of businesses.Why? A captive audience. Washroom advertising has become extremelypopular in the last few years, and many media companies are feverishlyworking to secure the rights to the busiest washrooms, both public andprivate, across the country. However, this doesn’t mean not to startthis type of unique advertising service as there are millions of goodlocation, and it will take years before the market is saturated.Washroom ads are generally 12 inches wide and 18 inches high, fullcolor, and sealed in an aluminum frame with a plastic covering face.

The ads are typically installed beside vanity mirrors, above urinalsand on the back of stall doors. Good washroom locations includeairports, restaurants, bars, roadside rest stops, community markets,sports complexes and arenas.

Delivery Vehicles

Inevery community across North America there are delivery vehicles of allsizes that make fantastic mobile billboards. Strike a partnerships witha courier company, moving company, or basically any company thatoperates a fleet of service or delivery vehicles to initiate anadvertising program. The delivery company allows their vehicles to haveadvertisements installed on them, and you promote and sell theadvertising spaces and split the ad revenues with the delivery company.

Continue Reading

Advertising

Online Advertising Consultant

Help businesses advertise their websites on and offline.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

In the rush to set up a website, manybusiness owners fail to consider how they will advertise their siteonce online. In a nutshell, the role of an internet advertisingconsultant is to develop an advertising program specifically created tomeet a client’s particular needs. How do you optimize a website forsearch engines?

What’s the best way to advertise a website on andoffline? These are questions many entrepreneurs are willing to pay topdollar for the answers to.

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending