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Seminar Promoter

Make sure seminars get the attendance they deserve by promoting them.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? Yes

Business Overview

If you delight in the showmanship of arranging events and you like theenergy and inspiration of a fine seminar, then this is the business foryou. As a seminar promoter, you’ll locate talent–speakers withsomething interesting and exciting to impart–then line up attendeesand make all the arrangements to provide your guests with a memorableexperience.

People who enjoy your first seminar will come back formore. In addition to the fees you earn from the seminar itself, you canmake additional tidy sums by selling audiotapes or videotapes of eachprogram. You’ll need the nose to sniff out terrific speakers, peoplewho can amuse, inspire and teach others and infuse the program with ahealthy positive energy. You’ll also need sales and marketing skillsand the ability to plan and organize events.

Previous experience inevent-planning jobs is a big help but not an absolute necessity. Ifyou’ve produced community theater shows or charity fund-raisers, you’vegot what it takes. You’ll also need good writing skills to deviseintriguing brochures and sales materials.

The Market

Your customers will be the people who attend your seminars.

The bestway to attract them is to come up with a niche, a range of topics bothunique and trendy in your area, and fill it. Another good way to startis by hosting seminars in a field or hobby you already know; you’llknow just what others in your interest group will want to learn. Starta direct-mail campaign. Send brochures describing your seminars tolists of prospects. You can purchase these from a list broker, or youmay already have access to mailing lists of people in interestedorganizations or associations.

Place ads in local publications.

Needed Equipment

You’ll need a computer with a laser printer, a color printer, ascanner, the usual office software, database software to maintainmailing lists of attendees, and a desktop publishing program fordesigning brochures and fliers.

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Transit Advertising

The profits will roll in when you start operating and marketing a transit advertising program.

Entrepreneur

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Business At A Glance

  • Startup Costs: $10,000 – $50,000
  • Part Time: Can be operated part-time
  • Online Operation? No

Business Overview

Like many advertising service contracts,operating and marketing a transit advertising program is generallyawarded by the transit commission or agency that operates the transitservice on a tendered basis.

Typically, the tenders renew every fewyears and the decision to award the contract to one particular serviceprovider is made on the basis of reliability, revenue generation andperformance record.

This type of advertising service contract can beextremely difficult to acquire. However, for the successful biddingcontractor the financial rewards can be outstanding as transitadvertising is some of the most sought-after advertising media bycompanies, agencies and merchants.

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Advertising

T-Shirts in a Can

Capitalize on the novelty factor by designing T-shirts in a can for gifts, retail or wholesale.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Designing novelty T-shirts and the can theshirt will be sold in is a very interesting business opportunity to getrolling. The T-shirts can feature jokes, images or messages based on avariety of themes from political humor to children’s cartooncaricatures.

Once the silk-screening is completed, the T-shirts can bepackaged in tin cans that have a slot in the top to serve a secondfunction of a piggy bank. T-shirts in a can make a terrific noveltygift and can be sold to retailers on a wholesale basis or directly toconsumers via a sales kiosk or the internet.

Furthermore, to keepinitial startup costs to a minimum, the silk-screening aspect of thebusiness can be contracted to a local silk-screener as opposed topurchasing the equipment. In addition to selling T-shirts in a can,larger sweatshirts can also be printed with humorous messages andpackaged in larger, one-gallon paint cans.

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Advertising

Window Displays

Use your flair for design to attract shoppers.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Retailers often must rely on an elaboratewindow and in-store displays to attract the attention of passingconsumers, and starting a business that specializes in creatingeffective window displays for retail merchants is the focus of thisbusiness opportunity.

Marketing a window display service can be as easyas approaching local retailers and initially providing your servicesfor free until the owner of the business starts to realize the benefitsand increased sales that a well-designed window display can garner.Additionally, the ‘free’ display that you create can also be used as apowerful marketing tool to present to other shop owners.

Placing a signby the display that explains your service and gives contact informationwill help in getting the word out. Furthermore, be sure to build aninventory of interesting props so that you can provide clients with an’all inclusive’ display service.

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