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Window Displays

Use your flair for design to attract shoppers.

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Retailers often must rely on an elaboratewindow and in-store displays to attract the attention of passingconsumers, and starting a business that specializes in creatingeffective window displays for retail merchants is the focus of thisbusiness opportunity.

Marketing a window display service can be as easyas approaching local retailers and initially providing your servicesfor free until the owner of the business starts to realize the benefitsand increased sales that a well-designed window display can garner.Additionally, the ‘free’ display that you create can also be used as apowerful marketing tool to present to other shop owners.

Placing a signby the display that explains your service and gives contact informationwill help in getting the word out. Furthermore, be sure to build aninventory of interesting props so that you can provide clients with an’all inclusive’ display service.

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Internet Marketing Consultant

Are you an online marketing whiz? Help others plan their campaigns.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Companies large and small are getting used to fact that you need tohave a web site. But just having a web site doesn’t guarantee a companyan increase in business–if those millions of potential customers don’thappen to stumble on it, you’re spinning your virtual wheels.

What’s acompany to do?

If you’re internet-savvy and marketing-smart, you can bethe solution to this dilemma as an internet marketing consultant.You’ll seek out new ways to increase a client’s web site traffic andboost sales by setting up links to other sites, developing new sitecontent or services, creating direct-marketing programs via e-mail, anddevising web advertising campaigns.

The advantages to this business arethat it’s creative, challenging and has staying power–internetbusiness is a reality and therefore net advertising and marketing is anecessity. As an internet marketing consultant, you’ll naturally needto be a whiz when it comes to the web, with plenty of experience inlinks, banners, affiliate programs and all the other fine points of netnavigation and promotion. You should also have traditional advertisingand marketing talents so you can invent your own unique online twiststo make your clients’ sites shine.

The Market

Your clients will be businesses with up-and-running but not necessarilysuccessful web sites. Decide on a target market, preferably one youalready have experience with, then start a direct-mail campaign aimedat companies in that field. Erect your own web site and build links toother internet sites–this will help potential clients find you, too.

Needed Equipment

You’ll need a computer with a high-speed modem, an inkjet or laserprinter, and subscriptions to a wide variety of internet serviceproviders and online communities. And since you’ll want to develop yourown niche market–which is the best way to avoid being buried by thecompetition–you’ll also want subscriptions to your niche’sprofessional or trade magazines and journals.

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Promotional Wear

From hats to golf shirts, promotional wear continues to be popular with businesses.

Entrepreneur

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Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Promotional wear such as hats, jackets andgolf shirts emblazoned with corporate and business logos have becomevery popular for corporations to purchase and resell or give to valuedemployees and clients as an appreciation gift. Starting a business thatsells promotional clothing is very easy to initiate.

Not only can thegarments be purchased on a wholesale basis, but you can also enlist theservices of local silk-screeners and embroiderers to carry outcustomizing the clothing for your clients, thus greatly reducing thestartup investment needed to get the business rolling.

Gaining clientscan be as easy as arranging appointments with business owners topresent samples of the promotional wear along with reasons why thesetypes of promotional items will benefit their business. They can evenpotentially increase business revenues and profits (great advertisingand brand name recognition).

Once established, a business that retailspromotional wear can be very profitable, especially when you considerproduct markups of 50 percent or more aren’t uncommon in the industry.

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Litter Cans

You can clean up with a business selling advertising space on litter and recycling cans placed in highly trafficked areas.

Entrepreneur

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Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Purchasing 200 commercial-grade litter cansand securing high-traffic indoor and outdoor locations for the littercans to be installed can potentially generate advertising revenues of$6,000 per month.

For this very unique advertising business to succeed,the following two aspects must be considered. First, secure highlyvisible locations to install the litter cans such as in front of retailstores, inside malls, and inside community and recreation centers.Additionally, the property or business owners must agree to maintainthe litter cans in exchange for a portion of the advertising revenuesgenerated.

Next, aggressively market the advertising service to localcompanies who want to participate in a highly effective advertisingcampaign that costs only $30 per month.

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