Connect with us

Advertising

Window Displays

Use your flair for design to attract shoppers.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Retailers often must rely on an elaboratewindow and in-store displays to attract the attention of passingconsumers, and starting a business that specializes in creatingeffective window displays for retail merchants is the focus of thisbusiness opportunity.

Marketing a window display service can be as easyas approaching local retailers and initially providing your servicesfor free until the owner of the business starts to realize the benefitsand increased sales that a well-designed window display can garner.Additionally, the ‘free’ display that you create can also be used as apowerful marketing tool to present to other shop owners.

Placing a signby the display that explains your service and gives contact informationwill help in getting the word out. Furthermore, be sure to build aninventory of interesting props so that you can provide clients with an’all inclusive’ display service.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Advertisement
Comments

Advertising

Promotional Wear

From hats to golf shirts, promotional wear continues to be popular with businesses.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Promotional wear such as hats, jackets andgolf shirts emblazoned with corporate and business logos have becomevery popular for corporations to purchase and resell or give to valuedemployees and clients as an appreciation gift. Starting a business thatsells promotional clothing is very easy to initiate.

Not only can thegarments be purchased on a wholesale basis, but you can also enlist theservices of local silk-screeners and embroiderers to carry outcustomizing the clothing for your clients, thus greatly reducing thestartup investment needed to get the business rolling.

Gaining clientscan be as easy as arranging appointments with business owners topresent samples of the promotional wear along with reasons why thesetypes of promotional items will benefit their business. They can evenpotentially increase business revenues and profits (great advertisingand brand name recognition).

Once established, a business that retailspromotional wear can be very profitable, especially when you considerproduct markups of 50 percent or more aren’t uncommon in the industry.

Continue Reading

Advertising

Litter Cans

You can clean up with a business selling advertising space on litter and recycling cans placed in highly trafficked areas.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: Under $2,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Franchises Available? No
  • Online Operation? Yes

Business Overview

Purchasing 200 commercial-grade litter cansand securing high-traffic indoor and outdoor locations for the littercans to be installed can potentially generate advertising revenues of$6,000 per month.

For this very unique advertising business to succeed,the following two aspects must be considered. First, secure highlyvisible locations to install the litter cans such as in front of retailstores, inside malls, and inside community and recreation centers.Additionally, the property or business owners must agree to maintainthe litter cans in exchange for a portion of the advertising revenuesgenerated.

Next, aggressively market the advertising service to localcompanies who want to participate in a highly effective advertisingcampaign that costs only $30 per month.

Continue Reading

Advertising

Public Relations Agency

Don’t settle for just doing PR for companies–start your own agency.

Entrepreneur

Published

on

Business At A Glance

  • Startup Costs: $2,000 – $10,000
  • Home Based: Can be operated from home.
  • Part Time: Can be operated part-time.
  • Online Operation? No

Business Overview

Public relations professionals work with media types–magazines andnewspaper editors and radio and TV producers–to get their clients’stories in the news. Because there’s an awful lot of media hype outthere, and there are only so many stories the media can–or wantsto–cover in an edition, PR people work hard to come up with new anglesto attract attention and present their clients in a positive light.

Public relations agencies also provide their clients with materialslike press kits, annual reports, speeches and brochures–all the toolsthat go toward making that company, celebrity or celebrity-hopeful lookgood. If you like exercising your creative abilities, making thosemental stretches, and staying on top of trends and issues while blowingyour clients’ horns, then this is the business for you. The publicrelations agency’s advantages are that you get to use that creativityto the max, you’re always on your mental toes, and you deal with avariety of interesting people all day. And you can work from your home.A degree or certificate in public relations is a plus but not anabsolute necessity.

You’ll need top-notch written and verbalskills–you’ll have to write catchy, pertinent press releases andstories for magazines and newspapers as well as be able to convinceeditors and producers to use your material instead of somebody else’s.You should be familiar with the types of stories various publicationsand TV programs (from the local news to those late-night talk shows)are looking for and the deadlines they work under, and you’ll need theconfidence to deal with all these stressed-out types on their own terms.

The Market

Your clients can be just about any business, professional individual orcelebrity you care to go after–including nonprofit organizations andgovernment entities. As a newbie, you might want to specialize incertain types of businesses or professions, say doctors, writers,bioengineering firms or trendy software companies. And of course,companies in the industries you already know are always promisingprospects.

The best way to nab new clients is by networking and throughpersonal contacts. Call in favors from everybody you know in anyrelated fields. Start your own public relations campaign bydirect-mailing brochures to prospects. Volunteer yourself as a guest ona local radio chat show.

Needed Equipment

You’ll need a computer system with the usual office software, a laser printer, a color printer, a scanner and a fax machine.

Continue Reading

Trending

FREE E-BOOK: How to Build an Entrepreneurial Mindset

Sign up now for Entrepreneur's Daily Newsletters to Download​​