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Health & Medical Care

Aerobics Center

Help others get in shape while working for yourself–a one-two punch.
This Start-up Business Guide was developed in the USA. It is to be used as a guideline only. Aspiring business owners must conduct their own business research based on the local South African market in preparation for starting their own business.

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Business At A Glance

Aerobics Center

Startup Costs: $10,000 – $50,000
Franchises Available? Yes
Online Operation? No

Business Overview

Would you like to start an aerobics trainingbusiness, but don’t have the experience or qualifications required?Fear not, you still can–by starting an aerobics center. An aerobicscenter is simply a leased location that has been specifically set up tooperate as an aerobics training center. The center can have multipletraining rooms that are fully equipped and rented on a short- orlong-term basis by qualified aerobics instructors to conduct theirclasses. Alternately, splitting the instruction course fees paid bystudents with the instructors can generate revenues. Additional incomecan be earned by locating a refreshment booth in the aerobics center,as well as selling related products such as sportswear, books andvideos on aerobics training topics.

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Health & Medical Care

Personal Trainer

Help people get in shape and look their best as a personal trainer.

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Business At A Glance

Personal Trainer

Startup Costs: Under $2,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Health and fitness are very big issues today–everyone wants to lookgood, feel better and live longer. If you like working out and you’regood at encouraging others to get fit, then this could be the businessfor you.

As a personal trainer, you’ll instruct clients on properexercise techniques, design regimes based on their goals, and analyzeprogress in body weight, muscle development and weight training. Whilemany of your clients will be interested in shaping up and losingweight, you can also help people with specific problems like arthritisto build other muscles to compensate or those who want to rebuild orretrain their bodies after accidents or illness.

You can work with yourclients in their homes, at a health club where you have a membership,or even on a scenic beach. The advantages to this business are that youhave the potential to make a very good living and you have thesatisfaction of helping people become healthier and happier. Besidesbeing physically fit and healthy yourself, you’ll need terrificmotivational skills to help your clients push beyond their physical andmental boundaries and keep at it week after week.

The Market

Your clients will be people who want to lose weight, gain muscle,recover from illness or injury, or just get into better shape. Sellyourself by leaving fliers or brochures at health clubs and spas; swim,running and biking clubs; fitness centers; athletic shoe and clothingshops; and vitamin and nutrition shops. Place ads in local newspapers.Introduce yourself and leave brochures with chiropractors, orthopedicsurgeons and doctors of sports medicine. Give seminars to professionaland civic groups and volunteer yourself as a guest on a local radiochat show. Get yourself written up in local publications. Donate a fewsessions to a charity fund-raiser in exchange for publicity.

Needed Equipment

You’ll need certification as a personal trainer. In addition, mostpersonal trainers have a college degree in physical therapy, physicaleducation, exercise physiology, sports medicine or related fields–thisis particularly important if you’ll be working with people recoveringfrom illness or injuries. You may want to purchase assessment toolslike fat calipers, but this depends on your (and your clients’)personal tastes. As for exercise equipment, you can let your clientspurchase their own.

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Health & Medical Care

Nutritionist

Everyone wants to be a bit healthier these days, and a nutritionist is the perfect person to help.

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Business At A Glance

Nutritionist

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Nutrition is big in everybody’s minds these days–people want to livelonger, think smarter, eat healthier and weigh less doing it. As anutritionist, you’ll help your clients attain all these goals through avariety of venues–you can act as a personal diet coach or as aconsultant to restaurants and food manufacturers, give classes andseminars, or work with health clubs and health-conscious companies.

Ifyou like teaching other people about healthy lifestyles, cheering ontheir achievements and motivating them through plateaus, then this isthe business for you. The advantages to being a nutritionist are thatyou can tangibly measure your success through your clients’ successes,you can make a positive difference in others’ lives, and you can do itall for a small start-up cost, start on a part-time basis, and workfrom home. You’ll need a strong knowledge of health, nutrition andpsychology, along with sales and marketing skills to snap up clients.You can get (or you may already have) a registered dietician degree(called an RD) from the American Dietetic Association. This is adefinite plus but not a necessity. Since state licensing andcertifications for nutritionists vary, call your state Board ofDietetics and Nutrition.

The Market

Your clients can be just about anybody you care to target: individualsor corporations. You can coach on a personal level in your clients’homes or offices; you can also work as a consultant for health clubs,large companies or institutions. If you choose to work with clients ona one-to-one basis as a coach, place ads in local publications. Networkin your community. Offer your services to one lucky person at a charityauction or raffle in exchange for free advertising. Make up a brochureand mail it to people in the middle- to upper-income levels of yourtown. Send brochures and sales letters describing your services tocorporate, institutional and health-club prospects, then follow up withphone calls requesting appointments.

Needed Equipment

About all you’ll need is a computer, a printer and the usual softwarefor creating sales letters, brochures, menus and other materials foryour clients.

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Health & Medical Care

Weight Loss Clinic

Give clients the skinny on the most effective weight-loss techniques.

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Business At A Glance

Weight Loss Clinic

Startup Costs: $50,000 – $100,000
Online Operation? No

Business Overview

Starting your own weight loss clinic may bejust the type of new business venture that you’ve been looking for. Arecent U.S. government survey indicated that 50 percent of Americanadults felt their weight was too high and that 80 percent of therespondents intended to start a diet or fitness program within the nextsix months to correct their weight problem.

This survey fact alone isreason enough to start a weight loss clinic. There are two optionsavailable to you in terms of business location for a weight lossclinic. The first option for establishing the business would be aretail location where customers come to you, and the second optionwould be private, in-home consultation where you go to the customer.

The first option would require more startup capital. However, theprobability of generating larger revenues and profits is greater in thelong run for a weight loss clinic operating from a fixed location,especially once the business is established. The second and lesscapital-intensive option is a great way to provide your customers witha personalized service and could easily generate an income in the rangeof $40 to $50 per hour. The largest requirement for starting a weightloss clinic is to be a certified dietitian, or at least have one onstaff.

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