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Health & Medical Care

Health Fair

With an increased demand for health-care information, running a health fair for professionals and health-related companies could grow to a lucrative business.

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Business At A Glance

Health Fair

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Across North America, there are thousands ofhealth-care professionals and companies that produce products aimed atthe health-care industry. And all of these health-care professionalsand industry-related companies could potentially become your clients ifyour intentions are to start a business that promotes and hosts two-dayhealth fairs across the country. A health fair is the same as a tradeshow or craft show. The major difference is that all vendors orexhibitors are in the health-care industry. This type of uniquehealth-care related business has a chance to become a profitablebusiness concern, given the recent increased demand by consumers forhealth-care information, products and services. Charging people anadmittance fee into the health fairs, as well as charging theexhibitors a booth fee to display at the health fair would earn revenuefor the business.

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Health & Medical Care

Weight Loss Clinic

Give clients the skinny on the most effective weight-loss techniques.

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Business At A Glance

Weight Loss Clinic

Startup Costs: $50,000 – $100,000
Online Operation? No

Business Overview

Starting your own weight loss clinic may bejust the type of new business venture that you’ve been looking for. Arecent U.S. government survey indicated that 50 percent of Americanadults felt their weight was too high and that 80 percent of therespondents intended to start a diet or fitness program within the nextsix months to correct their weight problem.

This survey fact alone isreason enough to start a weight loss clinic. There are two optionsavailable to you in terms of business location for a weight lossclinic. The first option for establishing the business would be aretail location where customers come to you, and the second optionwould be private, in-home consultation where you go to the customer.

The first option would require more startup capital. However, theprobability of generating larger revenues and profits is greater in thelong run for a weight loss clinic operating from a fixed location,especially once the business is established. The second and lesscapital-intensive option is a great way to provide your customers witha personalized service and could easily generate an income in the rangeof $40 to $50 per hour. The largest requirement for starting a weightloss clinic is to be a certified dietitian, or at least have one onstaff.

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Health & Medical Care

Online Medical Center

With an online medical center, you can bring information on health-care providers across the country together under one website.

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Business At A Glance

Online Medical Center

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Here’s an online business venture that hasthe potential to be expanded from coast to coast. An online medicalcenter is a collection of health-care providers from one communitygrouped together into one website.

Instead of each business orprofessional having to pay thousands of dollars to develop and maintainindividual sites, they can join your online medical center for a yearfor what it typically costs to host and maintain a site for one month.The site would have to be indexed by type of medical service or productthat is being featured, such as plastic surgery, medical equipment,dental, family practitioners and home-care providers. Visitors usingthe site would simply choose an area of interest in the index and belinked to a pop-up page within the site that described the business’smedical products and services, including contact information. This typeof site could be easily expanded by selling the franchise or licenserights to qualified operators to host, maintain and market a clone sitein every city or community across the country.

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Health & Medical Care

Senior Home Care Agency

Help the elderly continue to live at home by providing care services.

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Business At A Glance

Senior Home Care Agency

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Here’s the problem: A senior parent wants to live in his own home,maintaining his independence, but he has trouble bathing, fixing mealsand remembering to take his medications. The solution: You. As owner ofa senior home care agency, you’ll send a qualified, compassionateperson out to assist with the daily tasks of living.

This is aburgeoning field. With more and more seniors out there needingassistance and more and more two-income families, there’s nobody togive mom or dad a helping hand. And with health-care costs rising bythe moment, hospitals are discharging patients earlier than ever,sending them home too ill or too weak to fend for themselves. So seniorhome care is rewarding, not only financially but personally as well. Asa senior home care agency operator, you’ll act as a referralservice–locating cheerful, reliable, honest and kindly people to placein seniors’ homes on a temporary or long-term basis.

Your caregiverswill be independent contractors paid directly by the patient or hisfamily and though they must have the qualities listed above, they don’tneed medical training–just good common sense. The advantages to thisbusiness are that you can start part time and you have the satisfactionof filling a real need, helping seniors lead more independent lives andtaking some of the burden from worried family members. You’ll needterrific people skills–the ability to determine the suitability ofpotential caregivers and the magical quality of knowing which caregiverto pair with which client. Organizational and administrative skills arealso a must because you’ll be coordinating people, times and places allat once.

The Market

Your clients will be seniors and their families. You can place ads inlocal newspapers, but perhaps your best bet will be to establish yourservices throughout the medical community, which can provide referrals.Send sales letters and brochures to local hospitals and doctorsspecializing in geriatrics, cardiology and other diseases that affectseniors, local health-care agencies and senior centers, and evenemergency medical services like paramedics. Follow up with phone callsto reinforce your image. Get your business written up in localpublications.

Needed Equipment

You don’t need a medical background, but you should have the materialsand knowledge to give your caregivers a good grounding in CPR, firstaid and senior care professionalism. Make sure you don’t positionyourself as an employment agency or nursing registry because you’llneed to be licensed for either of these–use independent contractorspaid by the patient or his family. You’ll want a computer with inkjetprinter and the usual software.

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