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Health & Medical Care

Personal Trainer

Help people get in shape and look their best as a personal trainer.

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Business At A Glance

Personal Trainer

Startup Costs: Under $2,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Health and fitness are very big issues today–everyone wants to lookgood, feel better and live longer. If you like working out and you’regood at encouraging others to get fit, then this could be the businessfor you.

As a personal trainer, you’ll instruct clients on properexercise techniques, design regimes based on their goals, and analyzeprogress in body weight, muscle development and weight training. Whilemany of your clients will be interested in shaping up and losingweight, you can also help people with specific problems like arthritisto build other muscles to compensate or those who want to rebuild orretrain their bodies after accidents or illness.

You can work with yourclients in their homes, at a health club where you have a membership,or even on a scenic beach. The advantages to this business are that youhave the potential to make a very good living and you have thesatisfaction of helping people become healthier and happier. Besidesbeing physically fit and healthy yourself, you’ll need terrificmotivational skills to help your clients push beyond their physical andmental boundaries and keep at it week after week.

The Market

Your clients will be people who want to lose weight, gain muscle,recover from illness or injury, or just get into better shape. Sellyourself by leaving fliers or brochures at health clubs and spas; swim,running and biking clubs; fitness centers; athletic shoe and clothingshops; and vitamin and nutrition shops. Place ads in local newspapers.Introduce yourself and leave brochures with chiropractors, orthopedicsurgeons and doctors of sports medicine. Give seminars to professionaland civic groups and volunteer yourself as a guest on a local radiochat show. Get yourself written up in local publications. Donate a fewsessions to a charity fund-raiser in exchange for publicity.

Needed Equipment

You’ll need certification as a personal trainer. In addition, mostpersonal trainers have a college degree in physical therapy, physicaleducation, exercise physiology, sports medicine or related fields–thisis particularly important if you’ll be working with people recoveringfrom illness or injuries. You may want to purchase assessment toolslike fat calipers, but this depends on your (and your clients’)personal tastes. As for exercise equipment, you can let your clientspurchase their own.

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Health & Medical Care

Nutritionist

Everyone wants to be a bit healthier these days, and a nutritionist is the perfect person to help.

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Business At A Glance

Nutritionist

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Nutrition is big in everybody’s minds these days–people want to livelonger, think smarter, eat healthier and weigh less doing it. As anutritionist, you’ll help your clients attain all these goals through avariety of venues–you can act as a personal diet coach or as aconsultant to restaurants and food manufacturers, give classes andseminars, or work with health clubs and health-conscious companies.

Ifyou like teaching other people about healthy lifestyles, cheering ontheir achievements and motivating them through plateaus, then this isthe business for you. The advantages to being a nutritionist are thatyou can tangibly measure your success through your clients’ successes,you can make a positive difference in others’ lives, and you can do itall for a small start-up cost, start on a part-time basis, and workfrom home. You’ll need a strong knowledge of health, nutrition andpsychology, along with sales and marketing skills to snap up clients.You can get (or you may already have) a registered dietician degree(called an RD) from the American Dietetic Association. This is adefinite plus but not a necessity. Since state licensing andcertifications for nutritionists vary, call your state Board ofDietetics and Nutrition.

The Market

Your clients can be just about anybody you care to target: individualsor corporations. You can coach on a personal level in your clients’homes or offices; you can also work as a consultant for health clubs,large companies or institutions. If you choose to work with clients ona one-to-one basis as a coach, place ads in local publications. Networkin your community. Offer your services to one lucky person at a charityauction or raffle in exchange for free advertising. Make up a brochureand mail it to people in the middle- to upper-income levels of yourtown. Send brochures and sales letters describing your services tocorporate, institutional and health-club prospects, then follow up withphone calls requesting appointments.

Needed Equipment

About all you’ll need is a computer, a printer and the usual softwarefor creating sales letters, brochures, menus and other materials foryour clients.

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Health & Medical Care

Online Medical Center

With an online medical center, you can bring information on health-care providers across the country together under one website.

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Business At A Glance

Online Medical Center

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Here’s an online business venture that hasthe potential to be expanded from coast to coast. An online medicalcenter is a collection of health-care providers from one communitygrouped together into one website.

Instead of each business orprofessional having to pay thousands of dollars to develop and maintainindividual sites, they can join your online medical center for a yearfor what it typically costs to host and maintain a site for one month.The site would have to be indexed by type of medical service or productthat is being featured, such as plastic surgery, medical equipment,dental, family practitioners and home-care providers. Visitors usingthe site would simply choose an area of interest in the index and belinked to a pop-up page within the site that described the business’smedical products and services, including contact information. This typeof site could be easily expanded by selling the franchise or licenserights to qualified operators to host, maintain and market a clone sitein every city or community across the country.

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Health & Medical Care

Senior Home Care Agency

Help the elderly continue to live at home by providing care services.

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Business At A Glance

Senior Home Care Agency

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Here’s the problem: A senior parent wants to live in his own home,maintaining his independence, but he has trouble bathing, fixing mealsand remembering to take his medications. The solution: You. As owner ofa senior home care agency, you’ll send a qualified, compassionateperson out to assist with the daily tasks of living.

This is aburgeoning field. With more and more seniors out there needingassistance and more and more two-income families, there’s nobody togive mom or dad a helping hand. And with health-care costs rising bythe moment, hospitals are discharging patients earlier than ever,sending them home too ill or too weak to fend for themselves. So seniorhome care is rewarding, not only financially but personally as well. Asa senior home care agency operator, you’ll act as a referralservice–locating cheerful, reliable, honest and kindly people to placein seniors’ homes on a temporary or long-term basis.

Your caregiverswill be independent contractors paid directly by the patient or hisfamily and though they must have the qualities listed above, they don’tneed medical training–just good common sense. The advantages to thisbusiness are that you can start part time and you have the satisfactionof filling a real need, helping seniors lead more independent lives andtaking some of the burden from worried family members. You’ll needterrific people skills–the ability to determine the suitability ofpotential caregivers and the magical quality of knowing which caregiverto pair with which client. Organizational and administrative skills arealso a must because you’ll be coordinating people, times and places allat once.

The Market

Your clients will be seniors and their families. You can place ads inlocal newspapers, but perhaps your best bet will be to establish yourservices throughout the medical community, which can provide referrals.Send sales letters and brochures to local hospitals and doctorsspecializing in geriatrics, cardiology and other diseases that affectseniors, local health-care agencies and senior centers, and evenemergency medical services like paramedics. Follow up with phone callsto reinforce your image. Get your business written up in localpublications.

Needed Equipment

You don’t need a medical background, but you should have the materialsand knowledge to give your caregivers a good grounding in CPR, firstaid and senior care professionalism. Make sure you don’t positionyourself as an employment agency or nursing registry because you’llneed to be licensed for either of these–use independent contractorspaid by the patient or his family. You’ll want a computer with inkjetprinter and the usual software.

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