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Health & Medical Care

Senior Home Care Agency

Help the elderly continue to live at home by providing care services.

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Business At A Glance

Senior Home Care Agency

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Here’s the problem: A senior parent wants to live in his own home,maintaining his independence, but he has trouble bathing, fixing mealsand remembering to take his medications. The solution: You. As owner ofa senior home care agency, you’ll send a qualified, compassionateperson out to assist with the daily tasks of living.

This is aburgeoning field. With more and more seniors out there needingassistance and more and more two-income families, there’s nobody togive mom or dad a helping hand. And with health-care costs rising bythe moment, hospitals are discharging patients earlier than ever,sending them home too ill or too weak to fend for themselves. So seniorhome care is rewarding, not only financially but personally as well. Asa senior home care agency operator, you’ll act as a referralservice–locating cheerful, reliable, honest and kindly people to placein seniors’ homes on a temporary or long-term basis.

Your caregiverswill be independent contractors paid directly by the patient or hisfamily and though they must have the qualities listed above, they don’tneed medical training–just good common sense. The advantages to thisbusiness are that you can start part time and you have the satisfactionof filling a real need, helping seniors lead more independent lives andtaking some of the burden from worried family members. You’ll needterrific people skills–the ability to determine the suitability ofpotential caregivers and the magical quality of knowing which caregiverto pair with which client. Organizational and administrative skills arealso a must because you’ll be coordinating people, times and places allat once.

The Market

Your clients will be seniors and their families. You can place ads inlocal newspapers, but perhaps your best bet will be to establish yourservices throughout the medical community, which can provide referrals.Send sales letters and brochures to local hospitals and doctorsspecializing in geriatrics, cardiology and other diseases that affectseniors, local health-care agencies and senior centers, and evenemergency medical services like paramedics. Follow up with phone callsto reinforce your image. Get your business written up in localpublications.

Needed Equipment

You don’t need a medical background, but you should have the materialsand knowledge to give your caregivers a good grounding in CPR, firstaid and senior care professionalism. Make sure you don’t positionyourself as an employment agency or nursing registry because you’llneed to be licensed for either of these–use independent contractorspaid by the patient or his family. You’ll want a computer with inkjetprinter and the usual software.

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Health & Medical Care

Medical Braces

Offer the hundreds of types of medical braces to people with injuries.

Entrepreneur

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Business At A Glance

Medical Braces

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

There are literally hundreds of types ofmedical braces used for hundreds of different medical conditions;everything from braces for a bad back to knee braces for sportsinjuries. There are thousands of manufacturers of medical bracesworldwide, so securing a wholesale source for the products should notbe difficult. The braces can be sold to consumers in a few differentways, including establishing a sales kiosk in a mall or close to ahospital or medical center, selling the braces online and advertisingthe braces in specialty publications for mail-order sales. Medicalbraces are specialized products, so maintaining markups of 100 percentis justified.

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Health & Medical Care

Health Fair

With an increased demand for health-care information, running a health fair for professionals and health-related companies could grow to a lucrative business.

Entrepreneur

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Business At A Glance

Health Fair

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Across North America, there are thousands ofhealth-care professionals and companies that produce products aimed atthe health-care industry. And all of these health-care professionalsand industry-related companies could potentially become your clients ifyour intentions are to start a business that promotes and hosts two-dayhealth fairs across the country. A health fair is the same as a tradeshow or craft show. The major difference is that all vendors orexhibitors are in the health-care industry. This type of uniquehealth-care related business has a chance to become a profitablebusiness concern, given the recent increased demand by consumers forhealth-care information, products and services. Charging people anadmittance fee into the health fairs, as well as charging theexhibitors a booth fee to display at the health fair would earn revenuefor the business.

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Health & Medical Care

Medical Seat Cushions

Most people take sitting for granted. Make it more comfortable for patients to sit with medical seat cushions.

Entrepreneur

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Business At A Glance

Medical Seat Cushions

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Millions of people commute back and forth towork each day in agony, suffering everything from back problems to hipand joint problems. Starting a business that sells specialty automotivemedical seat cushions may prove to be very profitable and make you asuperstar with commuters. The business is very easy to establish andoperate. The first step is to locate a manufacturer of medical seatcushions. This can be accomplished by harnessing the power of theinternet for research purposes, or by acquiring a manufacturersdirectory. Once you’ve found a few manufacturers, aim to secure anexclusive distribution contract for their products in the area yourbusiness will operate. The seat cushions can be sold directly toconsumers by way of mail order and the internet, as well as by settingup a sales kiosk or booth at car shows and automotive trade shows. Theprofit potential for this type of enterprise is excellent, as the seatcushions can easily be marked up by 100 percent or more for retailsales.

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