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Media & Publishing

Company Newsletters

Companies don’t always have the in-house resources to produce their own newsletters. That’s where you come in.

Entrepreneur

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Business At A Glance

Company Newsletters

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Designing and printing newsletters forcompanies, salespeople and stockbrokers is a fantastic low-investmentbusiness startup that can generate a great income. Monthly newslettersare a terrific way for salespeople and business owners to stay incontact with clients, promote monthly specials and help secure newbusiness.

Most businesspeople realize that creating a monthlynewsletter and distributing it to valued clients is a very inexpensiveand powerful marketing tool for their business. However, very fewcompanies and salespeople use newsletters, and those who do oftenstruggle to get the newsletter out on time, if at all. Many businessowners simply don’t have the skills, equipment or time to create aneffective newsletter. These facts are the reason why starting abusiness designing, producing and distributing newsletters for businessclients is such a fabulous business enterprise to start. To succeed inthis type of venture you’ll need the following:

  • Creativeability, as well as the ability to use desktop publishing software
  • Strong marketing and presentation skills
  • Awell-equipped home office
  • Clients.

The firstthree requirements are easy to acquire or learn. However, it is thefourth requirement that is the most important–without clients there isno business. To secure business, simply predesign newsletters featuringlocal companies, then set up presentation meetings at these companiesto explain the values and benefits of your newsletter service.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

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Media & Publishing

Transcript Service

A transcript service is unique, homebased and can generate a good income. How else should we spell it out for you?

Entrepreneur

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Business At A Glance

Transcript Service

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Starting a transcript service is a uniqueand interesting business opportunity to pursue. Best of all, it has thepotential to generate a substantial income. A transcript service issimply a business that records spoken information, such as a seminar,or TV talk show into a printed document.

The document or transcript canthen be sold to any person interested in the subject matter. It willtake time to establish and build a transcript service, as the industryis competitive and well represented. Once again, starting on a localbasis is well advised, as this method enables you and your business togain valuable experience and industry contacts.

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Media & Publishing

Self-Publisher

Don’t want to deal with agents? Become a self-publisher.

Entrepreneur

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Business At A Glance

Self-Publisher

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Not too long ago, self-publishing was looked down upon as the venueonly of people whose work was truly awful. Now, however,self-publishing is not only respectable but ‘in.’ Major publishers areconcentrating their efforts on mega-blockbusters, leaving the midlistor smaller writers out in the cold, which has led to the advent of theself- and small-press publisher as a solid professional group.

Andthere’s definitely a market out there for well-written books. As aself-publisher, you’ll not only write your book, but also see itthrough all the details the publishing house attends to–editing,choosing cover art, working with the graphic artist, getting it printedand, perhaps most important, getting it marketed so that it finds areadership. The main advantage to this business, of course, is inseeing your book in print. But that’s not the only one. As aself-publisher, you’ve got far greater control over every aspect of thefinal product, from paper to artwork to the blurb on the back jacket,than you would at the hands of a traditional publishing house.

You cango on to publish other works of your own, or publish other writers’materials. You get far more of the revenues–up to 50 percent–than ata traditional publishing house, which pays royalties of 7 percent to 10percent of sales. As a final advantage, if your book does well, you cansegue into related products like audiobooks, videotapes and a widevariety of licensed products. And it’s not unheard of for a majorpublisher to snap up your book once they see that it’s a success.Before anything else, you’ll need the talent to pen a really good book,whether it be fiction, nonfiction or a children’s picture book. Youshould have plenty of marketing smarts, a working knowledge ofpublishing contracts, terms and conditions from distribution rights towhat constitutes intellectual property, and the ability to pulltogether the varied elements of a pre-production manuscript into aprofessional final product.

The Market

Your customers will be the readers who buy your books, but inpublishing it’s not quite that simple. Unless you sell through mailorder, you’ll have to go through intermediaries like bookstores, whichmakes them your first line of attack in the sales and marketingprocess.

Large chain bookstores rely on a complex distribution systemfor their stock, which means that even if the manager loves your book,he can’t sell it. Bottom line–you’ll have to capture the distributors’interests or sell to smaller, independent book stores. You should alsoaim for alternative sales sources–for instance, if your book dealswith gardening, try selling it to garden centers and nurseries whosecustomers already have an interest in your subject.

Needed Equipment

You’ll need a computer, a laser printer and a fax machine, the usualoffice software, and desktop-publishing software. In addition, you’llwant the usual tools of the writer’s trade: plenty of reference books,such as a dictionary, an encyclopedia, a thesaurus and style guides.

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Media & Publishing

Online Studio Musicians

Help produce tracks for musicians from far and wide.

Entrepreneur

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Business At A Glance

Online Studio Musicians

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

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