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Media & Publishing

Desktop Publishing

Use your design skills to lay out a business in publishing.

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Business At A Glance

Desktop Publishing

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

The desktop publishing industry isexperiencing double-digit growth and will continue to flourish and keeppace with software and technological innovations for years to come,making this a great business startup with incredible upside growthpotential.

In fact, the Bureau of Labor Statistics estimates that morethan 50,000 people are currently employed in the desktop publishingindustry. Combining your design and computer skills, you can provideclients with a wide range of desktop publishing services. With the aidof desktop publishing software programs from Adobe and Corel, you cancreate and produce print and electronic promotional fliers, brochures,product catalogs, business reports, posters, presentations, coupons,and advertisements of all sorts.

Create samples of your work and set upappointments with business owners and professionals to present yourtalents and explain the benefits provided by your service. Also attendbusiness association meetings to network and spread the word about yourdesktop publishing services. You will need to invest in computerequipment, specialized software, scanner, digital camera, andhigh-quality printer, but with desktop publishing rates in the area of$40 per hour, you can be assured of a quick return on investment.

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Media & Publishing

Stock Watch Publication

Use writing and stock market know-how to develop your own publication.

Entrepreneur

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Business At A Glance

Stock Watch Publication

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Do you have a publishing background andadvertising sales experience? If so, you can put it to good use bystarting a business that publishes a weekly stock watch report. Thestock watch publication can be distributed free of charge throughoutthe community and feature information and articles on world stockmarkets, publicly-traded companies and, of course, stock tips.

Theinformation featured in the publication can be provided by localinvestment brokers and financial planners. Revenues can be earned byselling advertising space in the publication to stockbrokers, realestate agents, investment advisors and banks to promote their financialproducts and services.

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Media & Publishing

Puzzle and Game Books

Combine fun and local advertising by starting a puzzle and game book publication.

Entrepreneur

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Business At A Glance

Puzzle and Game Books

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Here is a great home based desktoppublishing business to activate in any community. Sudoku, trivia,crossword puzzles and word search games are hot, and starting abusiness that creates puzzles and game books combined with couponsfeaturing discounts on products and services provided by localmerchants has the potential to make you rich.

The booklets could besold locally through participating retailers that have advertisementsand discount coupons featured in the book. Additionally, as a method todrive sales and interest in the game booklets, consider establishing analliance with a local charity, wherein a portion of the revenuesgenerated by book sales goes back to support community charity programs.

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Media & Publishing

Taxi Cab Publication

If you’ve ever been stuck in traffic during a cab ride, then you can probably see the appeal of an in-taxi publication to pass the time. You’ll have plenty of advertising clients who will also want to take advantage of this audience.

Entrepreneur

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Business At A Glance

Taxi Cab Publication

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Starting a taxi cab publication will takesome clever negotiations skills to accomplish, but like any newbusiness venture the effort is generally rewarded financially for thedetermined entrepreneurs that take the initiative.

A taxi cabpublication is simply a daily or weekly two-page paper that isdistributed free of charge for taxi customers to enjoy during theirride. The paper can feature information about the local community, aswell as trivia and games. Revenues are earned by sellingdisplay-advertising space in the paper to local business owners andprofessionals.

Ideally, the business could be formed as a joint venturewith an established printer who can produce the newspaper, while youconcentrate on the marketing and sales aspects of the business. Onceestablished and proven successful, the business could easily beexpanded by a franchise or licensed-to-operate basis nationally.

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