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Media & Publishing

Drive-By Broadcasting

Help people promote their businesses with short-range FM broadcasts.

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Business At A Glance

Drive-By Broadcasting

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

You can start an advertising business thatrents low-powered FM transmitters for less than a $10,000 initialinvestment, and the profit potential is outstanding. The FCC allowslow-powered FM transmitters to be used without the purchase of alicense. There are regulations, such as the maximum broadcasting rangeis 100 feet and transmissions must not interfere with existingtransmissions.

However, these regulations are easy to conform to,especially if you purchase the right equipment that has beenspecifically designed to meet these regulations and to be used forspecialty advertising purposes. Typically a sign is used to promote thebroadcast, asking people passing by to tune into a frequency on theirFM dial and listen to a prerecorded message, which is usually playingon a continuous loop.

At one time the quality of these prerecordedmessages were at best described as poor, but with the advent of digitaltechnology it is now possible to record the message digitally and at amuch higher quality. This type of advertising promotion is excellentfor real estate agents to use the promoting a house-for-sale listing,car dealers to promote service specials or car listings, fitness clubsto promote membership sales, and retailers of all sorts to promotesales and clearance events.

The cost of each individual broadcastingtransmitter is reasonably priced is $500 range, and rentals for theequipment are typically in the range of $75 to $100 per week. Someoperators of these broadcasting businesses will even let clients haveuse of the equipment at no charge, providing they pay a fee to havetheir message professionally recorded by their service. There are manyoptions available for the clever entrepreneur to profit in this homebased business on a full- or part-time basis.

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Media & Publishing

Stock Watch Publication

Use writing and stock market know-how to develop your own publication.

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Business At A Glance

Stock Watch Publication

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Do you have a publishing background andadvertising sales experience? If so, you can put it to good use bystarting a business that publishes a weekly stock watch report. Thestock watch publication can be distributed free of charge throughoutthe community and feature information and articles on world stockmarkets, publicly-traded companies and, of course, stock tips.

Theinformation featured in the publication can be provided by localinvestment brokers and financial planners. Revenues can be earned byselling advertising space in the publication to stockbrokers, realestate agents, investment advisors and banks to promote their financialproducts and services.

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Media & Publishing

Puzzle and Game Books

Combine fun and local advertising by starting a puzzle and game book publication.

Entrepreneur

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Business At A Glance

Puzzle and Game Books

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Here is a great home based desktoppublishing business to activate in any community. Sudoku, trivia,crossword puzzles and word search games are hot, and starting abusiness that creates puzzles and game books combined with couponsfeaturing discounts on products and services provided by localmerchants has the potential to make you rich.

The booklets could besold locally through participating retailers that have advertisementsand discount coupons featured in the book. Additionally, as a method todrive sales and interest in the game booklets, consider establishing analliance with a local charity, wherein a portion of the revenuesgenerated by book sales goes back to support community charity programs.

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Media & Publishing

Taxi Cab Publication

If you’ve ever been stuck in traffic during a cab ride, then you can probably see the appeal of an in-taxi publication to pass the time. You’ll have plenty of advertising clients who will also want to take advantage of this audience.

Entrepreneur

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Business At A Glance

Taxi Cab Publication

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Starting a taxi cab publication will takesome clever negotiations skills to accomplish, but like any newbusiness venture the effort is generally rewarded financially for thedetermined entrepreneurs that take the initiative.

A taxi cabpublication is simply a daily or weekly two-page paper that isdistributed free of charge for taxi customers to enjoy during theirride. The paper can feature information about the local community, aswell as trivia and games. Revenues are earned by sellingdisplay-advertising space in the paper to local business owners andprofessionals.

Ideally, the business could be formed as a joint venturewith an established printer who can produce the newspaper, while youconcentrate on the marketing and sales aspects of the business. Onceestablished and proven successful, the business could easily beexpanded by a franchise or licensed-to-operate basis nationally.

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