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Drive-By Broadcasting

Help people promote their businesses with short-range FM broadcasts.

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Business At A Glance

Drive-By Broadcasting

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

You can start an advertising business thatrents low-powered FM transmitters for less than a $10,000 initialinvestment, and the profit potential is outstanding. The FCC allowslow-powered FM transmitters to be used without the purchase of alicense. There are regulations, such as the maximum broadcasting rangeis 100 feet and transmissions must not interfere with existingtransmissions.

However, these regulations are easy to conform to,especially if you purchase the right equipment that has beenspecifically designed to meet these regulations and to be used forspecialty advertising purposes. Typically a sign is used to promote thebroadcast, asking people passing by to tune into a frequency on theirFM dial and listen to a prerecorded message, which is usually playingon a continuous loop.

At one time the quality of these prerecordedmessages were at best described as poor, but with the advent of digitaltechnology it is now possible to record the message digitally and at amuch higher quality. This type of advertising promotion is excellentfor real estate agents to use the promoting a house-for-sale listing,car dealers to promote service specials or car listings, fitness clubsto promote membership sales, and retailers of all sorts to promotesales and clearance events.

The cost of each individual broadcastingtransmitter is reasonably priced is $500 range, and rentals for theequipment are typically in the range of $75 to $100 per week. Someoperators of these broadcasting businesses will even let clients haveuse of the equipment at no charge, providing they pay a fee to havetheir message professionally recorded by their service. There are manyoptions available for the clever entrepreneur to profit in this homebased business on a full- or part-time basis.

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Media & Publishing

Restaurant Placemats

Put designing capabilities to use on restaurant placemats.

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Business At A Glance

Restaurant Placemats

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Like restaurant menus, many restaurantowners are more than happy to have community businesses featured ontheir table placemats in exchange for receiving the placemats for free.Here is how the business works.

Assume that a busy 50-seat restaurantwould use 200 paper placemats each day or approximately 6,000 permonth, and the cost to print 6,000 black and white placemats on colorpaper would be around 10 cents each, or a total of $600.

Furthermore,the placemats would feature 16 business card-sized displayadvertisements around the outside of the placemat, while the inside ofthe placemat would feature trivia questions. Charging local merchants amere 1.5 cents per advertisement, per placemat would generate totalsales of $1,440 per restaurant each month, or a gross profit of $840.Now times that by ten restaurants, and you would have a great littleadvertising business generating sales in excess of $100,000 per year.

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Media & Publishing

Press Release Service

With up to 700,000 businesses being started each year, a press release service is in high demand.

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Business At A Glance

Press Release Service

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

More than 700,000 new businesses are startedeach year in the United States. This fact creates and incredibleopportunity for the innovative entrepreneur to capitalize by starting apress release service. A press release is simply a document thatincludes information about a new business enterprise or newsworthyinformation about an existing business, including expansion plans, newsales contracts, etc.

A press release basically serves two purposes.The first is to inform the general public is new or established. Thesecond purpose of a press key to success in this type of writingservice is to establish and maintain an excellent contact base withinthe media. Beyond your press writing abilities, business owners willpay top dollar to get their business information into the hands of aservice that can get a press release printed, seen, talked about, andheard.

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Media & Publishing

Self Publishing Consultant

Know the secrets to self publishing? Help those who want to succeed too.

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Business At A Glance

Self Publishing Consultant

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Here is your opportunity to help people fulfill their dreams ofbecoming published writers by starting a self-publishing consultingbusiness. Offer your clients numerous services in both print andelectronic formats for nonfiction and fiction books, journals, andshort stories, including proofreading, editing, printing, marketing,and distributing their projects.

Potential clients are not limited topeople who want to write the next Great American Novel, but alsoinclude trainers wanting to write and publish books to use as trainingaids; activists (political, environmental, or any other kind) wantingto write a book to help raise awareness of their causes; corporationswanting to produce a book for customers telling the history of theirbusiness, products, services, and employees; and people wanting towrite books about their family histories or life experiences to give tofriends and family members as gifts. Advertise your services in onlinewriting portals and magazines, join writing associations and groups tonetwork for business, and build alliances with copywriters, bookprinters, editors, and illustrators to capitalize on word-of-mouthreferrals.

The Market

Would-be novelists, people who host training seminars, corporations,and individuals who want to chronicle events in their lives.

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