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Graphic Design

Take your flair for design and start a business.

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Business At A Glance

Graphic Design

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

If you’ve always pictured yourself as a commercial artist but yourdrawing style is closer to stick figures than Cézannes, then graphicdesign might be just the business for you. With the great softwareavailable today, you can conjure up logos, letterheads, brochures,product packaging and mail order catalogs–just about anything thatneeds a distinctive graphic ambience for the business client.

Graphicdesigners work on a freelance basis, creating materials for corporateclients, advertising agencies, public relations firms and publishers.But they do more than merely sketch designs–they often provide visualsolutions to specific problems like company identity crises or imagechanges. The advantages to this business are that, provided you have astrong design and color sense, you don’t need to be able to draw, youcan work full time or part time and you can do it at home.

Hours areflexible–so long as you meet clients at reasonable times and meet yourdeadlines, you can work ’til dawn and sleep ’til noon if you want to.You should have a good working knowledge of your design. A degree ingraphic design or fine arts is a plus but not necessary; ditto foron-the-job experience working in an ad agency or for graphic designers.In addition to all that creativity, you’ll need to have good listeningskills so you can understand what your clients want, plus a good senseof marketing to help them sell themselves through the projects theybring to you.

The Market

Your clients will be other businesses–ad agencies, publishingcompanies, small magazines, product manufacturers and others, fromstartups to old standbys who need a smart image to start with or asnappy redesign of their aged chestnut.

Find these firms by placing adsin trade publications like those read by ad agencies, mail ordercompanies and the giftware industry. Send direct-mail pieces to thesesame companies–let them see your work firsthand. Network in yourcommunity and keep your ear to the ground for hints of new businesses.When you hear of an opportunity, make an appointment to present yourportfolio and discuss how you can be of service.

Needed Equipment

You’ll need a high-end computer (most graphic designers use Macs) witha Zip or Jaz drive, a top-quality color printer, a scanner, a faxmachine and the software itself. Talk to graphic designers to find outwhat programs they use, then haunt computer superstores to see what’scomparable and what’s the newest on the market.

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Media & Publishing

Press Release Service

With up to 700,000 businesses being started each year, a press release service is in high demand.

Entrepreneur

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Business At A Glance

Press Release Service

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

More than 700,000 new businesses are startedeach year in the United States. This fact creates and incredibleopportunity for the innovative entrepreneur to capitalize by starting apress release service. A press release is simply a document thatincludes information about a new business enterprise or newsworthyinformation about an existing business, including expansion plans, newsales contracts, etc.

A press release basically serves two purposes.The first is to inform the general public is new or established. Thesecond purpose of a press key to success in this type of writingservice is to establish and maintain an excellent contact base withinthe media. Beyond your press writing abilities, business owners willpay top dollar to get their business information into the hands of aservice that can get a press release printed, seen, talked about, andheard.

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Media & Publishing

Self Publishing Consultant

Know the secrets to self publishing? Help those who want to succeed too.

Entrepreneur

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Business At A Glance

Self Publishing Consultant

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Here is your opportunity to help people fulfill their dreams ofbecoming published writers by starting a self-publishing consultingbusiness. Offer your clients numerous services in both print andelectronic formats for nonfiction and fiction books, journals, andshort stories, including proofreading, editing, printing, marketing,and distributing their projects.

Potential clients are not limited topeople who want to write the next Great American Novel, but alsoinclude trainers wanting to write and publish books to use as trainingaids; activists (political, environmental, or any other kind) wantingto write a book to help raise awareness of their causes; corporationswanting to produce a book for customers telling the history of theirbusiness, products, services, and employees; and people wanting towrite books about their family histories or life experiences to give tofriends and family members as gifts. Advertise your services in onlinewriting portals and magazines, join writing associations and groups tonetwork for business, and build alliances with copywriters, bookprinters, editors, and illustrators to capitalize on word-of-mouthreferrals.

The Market

Would-be novelists, people who host training seminars, corporations,and individuals who want to chronicle events in their lives.

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Media & Publishing

Stock Watch Publication

Use writing and stock market know-how to develop your own publication.

Entrepreneur

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Business At A Glance

Stock Watch Publication

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Do you have a publishing background andadvertising sales experience? If so, you can put it to good use bystarting a business that publishes a weekly stock watch report. Thestock watch publication can be distributed free of charge throughoutthe community and feature information and articles on world stockmarkets, publicly-traded companies and, of course, stock tips.

Theinformation featured in the publication can be provided by localinvestment brokers and financial planners. Revenues can be earned byselling advertising space in the publication to stockbrokers, realestate agents, investment advisors and banks to promote their financialproducts and services.

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