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Media & Publishing

Independent Record Label

Take your passion for music and start an indie record label for your favorite artists.

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Business At A Glance

Independent Record Label

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

If you’ve always wanted to be in the music business, but you can’t singa note and your instrumental talents are limited, take heart. You cando the Dick Clark thing as head of your own record (or more properlynowadays, CD) label. According to the Recording Industry Association ofAmerica, music influences every culture on our planet to the tune of$38 billion annually, with the U.S. recording industry accounting for afull one-third of the world market.

As a recording whiz, you’ll locatetalent, choose the songs, style and format for your first album, thendo everything the Capitol Records execs would do–rent a studio, hirean engineer and producer, have the tracks mixed and mastered, arrangefor cover art, and have your CDs pressed. You’ll also be theadvertising and marketing department, working with distributors,getting your band gigs on the road, and making sure your CDs andposters are displayed in stores.

Then you’ll turn around and do thewhole thing over again with your next album. The advantages to thisbusiness are that it has a definite cachet and sounds not onlyglamorous but way cool. If everything goes right, you can make asizable amount of money, and, of course, you get to be in the music bizevery working day. This is entrepreneurship of the first order–you’llneed to be a major go-getter, willing and able to carry out everyaspect of getting your CDs from gleam-in-your-eye to on-the-chartsreality. You should have a good working knowledge of how the musicbusiness operates. And you’ll need the innate ability to recognizetalent when you hear it and to know what will appeal to a significantlistening audience.

The Market

As with the book-publishing industry, you generally don’t sell directlyto the ultimate consumer, the person who pops that CD into his playerand cranks up the sound on a sunny afternoon.

Therefore, you’ll need towork out a deal with distributors. Some smaller record labels do selldirectly to listeners at flea markets and swap meets and through mailorder. And even if you go through a distributor, you can sell directlyto music stores as you canvass your territory, making sure they’recarrying your album.

Needed Equipment

You’ll rent the recording studios and hire out production, mixing,mastering and pressing, so all you really need are your own abilitiesand plenty of chutzpah.

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Media & Publishing

Restaurant Placemats

Put designing capabilities to use on restaurant placemats.

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Business At A Glance

Restaurant Placemats

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Like restaurant menus, many restaurantowners are more than happy to have community businesses featured ontheir table placemats in exchange for receiving the placemats for free.Here is how the business works.

Assume that a busy 50-seat restaurantwould use 200 paper placemats each day or approximately 6,000 permonth, and the cost to print 6,000 black and white placemats on colorpaper would be around 10 cents each, or a total of $600.

Furthermore,the placemats would feature 16 business card-sized displayadvertisements around the outside of the placemat, while the inside ofthe placemat would feature trivia questions. Charging local merchants amere 1.5 cents per advertisement, per placemat would generate totalsales of $1,440 per restaurant each month, or a gross profit of $840.Now times that by ten restaurants, and you would have a great littleadvertising business generating sales in excess of $100,000 per year.

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Media & Publishing

Press Release Service

With up to 700,000 businesses being started each year, a press release service is in high demand.

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Business At A Glance

Press Release Service

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

More than 700,000 new businesses are startedeach year in the United States. This fact creates and incredibleopportunity for the innovative entrepreneur to capitalize by starting apress release service. A press release is simply a document thatincludes information about a new business enterprise or newsworthyinformation about an existing business, including expansion plans, newsales contracts, etc.

A press release basically serves two purposes.The first is to inform the general public is new or established. Thesecond purpose of a press key to success in this type of writingservice is to establish and maintain an excellent contact base withinthe media. Beyond your press writing abilities, business owners willpay top dollar to get their business information into the hands of aservice that can get a press release printed, seen, talked about, andheard.

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Media & Publishing

Self Publishing Consultant

Know the secrets to self publishing? Help those who want to succeed too.

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Business At A Glance

Self Publishing Consultant

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Here is your opportunity to help people fulfill their dreams ofbecoming published writers by starting a self-publishing consultingbusiness. Offer your clients numerous services in both print andelectronic formats for nonfiction and fiction books, journals, andshort stories, including proofreading, editing, printing, marketing,and distributing their projects.

Potential clients are not limited topeople who want to write the next Great American Novel, but alsoinclude trainers wanting to write and publish books to use as trainingaids; activists (political, environmental, or any other kind) wantingto write a book to help raise awareness of their causes; corporationswanting to produce a book for customers telling the history of theirbusiness, products, services, and employees; and people wanting towrite books about their family histories or life experiences to give tofriends and family members as gifts. Advertise your services in onlinewriting portals and magazines, join writing associations and groups tonetwork for business, and build alliances with copywriters, bookprinters, editors, and illustrators to capitalize on word-of-mouthreferrals.

The Market

Would-be novelists, people who host training seminars, corporations,and individuals who want to chronicle events in their lives.

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