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Media & Publishing

Newsletter Publisher

Help businesses and organizations get their news out by publishing newsletters.

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Business At A Glance

Newsletter Publisher

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

The newsletter is one of the hottest marketing vehicles around. It’s aterrific way for businesses and professionals to keep themselves intheir clients’ minds and promote new business. It’s also a great wayfor the word-wise entrepreneur to develop a subscription publicationwith far less cost than a full-fledged magazine or newspaper wouldentail.

If you’ve got a flair for the written word and a talent forturning out new material in a specific field on a regular basis, thenyou can shine as a newsletter publisher. You can write custom-tailorednewsletters for clients to send to their current and potentialcustomers.

You can develop a boilerplate newsletter for a particularset of clients such as dentists to send to their patients–you changethe masthead and add in a few personalized tidbits for each dentist. Oryou can design, write and publish your own newsletter on any area ofinterest that appeals to you and enough readers to make it pay.

Theadvantages to this business are that you can immerse yourself in thesubjects that interest you and write about them to a built-in audience(once you’ve sold your subscriptions). And once you’ve developed a nameas a newsletter publisher/expert, you can go on to publish audiotapesand videotapes, books and special reports, and conduct seminars andworkshops.

If you plan to publish your own newsletter, you’ll need aninsider’s knowledge of, and enthusiasm for, your area of interest. Ifyou’ll publish newsletters for others, you’ll want a workingfamiliarity with the subject matter and the same enthusiasm.

You shouldhave a copywriter’s talents including top-notch writing, spelling,punctuation and grammar skills. In addition to all of this, you’ll needto be a desktop publishing demon with the graphic skills to design avisually appealing and readable composition.

The Market

Your clients will be the businesses and professionals for whom youdevelop newsletters or, if you develop your own concept, businesses orindividuals who subscribe. If you plan to publish for others, forinstance dentists, send direct-mail pieces, perhaps in the form ofsample issues, soliciting work.

Network among associations for whom youwant to write newsletters, and establish relationships with printerswho can refer their customers to you. The best–and by the far theleast expensive–way to develop a subscriber base for your ownnewsletter is to make up a sample issue and a really good pressrelease.

Send this press kit to editors at every publication thattouches on your specialty. From the ensuing articles, you’ll get scadsof people requesting sample issues, a fair number of whom will becomesubscribers. Be sure to require a nominal fee–$1 to $3–for yoursample as insurance against ‘looky-loos’ who just want to get a freebiein the mail.

Needed Equipment

You’ll need a computer, a laser printer, a color printer, a scanner,and a fax machine. You should have top-notch word-processing software,a desktop-publishing package, a few clip-art programs, and a databaseprogram for maintaining your mailing list.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Media & Publishing

Self Publishing Consultant

Know the secrets to self publishing? Help those who want to succeed too.

Entrepreneur

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Business At A Glance

Self Publishing Consultant

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Here is your opportunity to help people fulfill their dreams ofbecoming published writers by starting a self-publishing consultingbusiness. Offer your clients numerous services in both print andelectronic formats for nonfiction and fiction books, journals, andshort stories, including proofreading, editing, printing, marketing,and distributing their projects.

Potential clients are not limited topeople who want to write the next Great American Novel, but alsoinclude trainers wanting to write and publish books to use as trainingaids; activists (political, environmental, or any other kind) wantingto write a book to help raise awareness of their causes; corporationswanting to produce a book for customers telling the history of theirbusiness, products, services, and employees; and people wanting towrite books about their family histories or life experiences to give tofriends and family members as gifts. Advertise your services in onlinewriting portals and magazines, join writing associations and groups tonetwork for business, and build alliances with copywriters, bookprinters, editors, and illustrators to capitalize on word-of-mouthreferrals.

The Market

Would-be novelists, people who host training seminars, corporations,and individuals who want to chronicle events in their lives.

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Media & Publishing

Stock Watch Publication

Use writing and stock market know-how to develop your own publication.

Entrepreneur

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Business At A Glance

Stock Watch Publication

Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Do you have a publishing background andadvertising sales experience? If so, you can put it to good use bystarting a business that publishes a weekly stock watch report. Thestock watch publication can be distributed free of charge throughoutthe community and feature information and articles on world stockmarkets, publicly-traded companies and, of course, stock tips.

Theinformation featured in the publication can be provided by localinvestment brokers and financial planners. Revenues can be earned byselling advertising space in the publication to stockbrokers, realestate agents, investment advisors and banks to promote their financialproducts and services.

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Media & Publishing

Puzzle and Game Books

Combine fun and local advertising by starting a puzzle and game book publication.

Entrepreneur

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Business At A Glance

Puzzle and Game Books

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Here is a great home based desktoppublishing business to activate in any community. Sudoku, trivia,crossword puzzles and word search games are hot, and starting abusiness that creates puzzles and game books combined with couponsfeaturing discounts on products and services provided by localmerchants has the potential to make you rich.

The booklets could besold locally through participating retailers that have advertisementsand discount coupons featured in the book. Additionally, as a method todrive sales and interest in the game booklets, consider establishing analliance with a local charity, wherein a portion of the revenuesgenerated by book sales goes back to support community charity programs.

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