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Media & Publishing

Online Entertainment Listings and Reviews

People are always in search of dining, entertainment and attraction information and reviews.

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Business At A Glance

Online Entertainment Listings and Reviews

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Developing an entertainment listings andreviews website is a very straightforward enterprise to start. Simplyprovide visitors within specific communities information aboutforthcoming entertainment events like concert and movie listings,theatrical play dates, special events and even restaurant listings.

Additionally, the site can include an entertainment review section withfeedback and critiques supplied by visitors. The site can earn incomeby selling advertising space to local merchants. Once established, thistype of online business could easily be expanded to other communitiesand cities on a franchise or license-to-operate basis.

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Media & Publishing

Restaurant Menus

Combine page designing talent with a love for food with this business idea.

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Business At A Glance

Restaurant Menus

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

How do you provide business owners in yourcommunity with highly effective low-cost advertising options, whilealso providing restaurant owners with high quality menus printed freeof charge every month and make a profit for yourself? Easy, start arestaurant menu advertising program in your community.

The businessconcept is very basic. Secure agreements with busy restaurants in yourlocal community that would be prepared to allow advertising to beprinted on the front and back covers of their menus in exchange forreceiving new and updated menus free of charge each month. Once thishas been accomplished, you can set out to market the advertising spaceson the menu covers to local merchants and service providers. Thebusiness will take patience to establish, but a terrific annual incomecould be eventually realized.

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Media & Publishing

Transcript Service

A transcript service is unique, homebased and can generate a good income. How else should we spell it out for you?

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Business At A Glance

Transcript Service

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Starting a transcript service is a uniqueand interesting business opportunity to pursue. Best of all, it has thepotential to generate a substantial income. A transcript service issimply a business that records spoken information, such as a seminar,or TV talk show into a printed document.

The document or transcript canthen be sold to any person interested in the subject matter. It willtake time to establish and build a transcript service, as the industryis competitive and well represented. Once again, starting on a localbasis is well advised, as this method enables you and your business togain valuable experience and industry contacts.

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Media & Publishing

Self-Publisher

Don’t want to deal with agents? Become a self-publisher.

Entrepreneur

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Business At A Glance

Self-Publisher

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Not too long ago, self-publishing was looked down upon as the venueonly of people whose work was truly awful. Now, however,self-publishing is not only respectable but ‘in.’ Major publishers areconcentrating their efforts on mega-blockbusters, leaving the midlistor smaller writers out in the cold, which has led to the advent of theself- and small-press publisher as a solid professional group.

Andthere’s definitely a market out there for well-written books. As aself-publisher, you’ll not only write your book, but also see itthrough all the details the publishing house attends to–editing,choosing cover art, working with the graphic artist, getting it printedand, perhaps most important, getting it marketed so that it finds areadership. The main advantage to this business, of course, is inseeing your book in print. But that’s not the only one. As aself-publisher, you’ve got far greater control over every aspect of thefinal product, from paper to artwork to the blurb on the back jacket,than you would at the hands of a traditional publishing house.

You cango on to publish other works of your own, or publish other writers’materials. You get far more of the revenues–up to 50 percent–than ata traditional publishing house, which pays royalties of 7 percent to 10percent of sales. As a final advantage, if your book does well, you cansegue into related products like audiobooks, videotapes and a widevariety of licensed products. And it’s not unheard of for a majorpublisher to snap up your book once they see that it’s a success.Before anything else, you’ll need the talent to pen a really good book,whether it be fiction, nonfiction or a children’s picture book. Youshould have plenty of marketing smarts, a working knowledge ofpublishing contracts, terms and conditions from distribution rights towhat constitutes intellectual property, and the ability to pulltogether the varied elements of a pre-production manuscript into aprofessional final product.

The Market

Your customers will be the readers who buy your books, but inpublishing it’s not quite that simple. Unless you sell through mailorder, you’ll have to go through intermediaries like bookstores, whichmakes them your first line of attack in the sales and marketingprocess.

Large chain bookstores rely on a complex distribution systemfor their stock, which means that even if the manager loves your book,he can’t sell it. Bottom line–you’ll have to capture the distributors’interests or sell to smaller, independent book stores. You should alsoaim for alternative sales sources–for instance, if your book dealswith gardening, try selling it to garden centers and nurseries whosecustomers already have an interest in your subject.

Needed Equipment

You’ll need a computer, a laser printer and a fax machine, the usualoffice software, and desktop-publishing software. In addition, you’llwant the usual tools of the writer’s trade: plenty of reference books,such as a dictionary, an encyclopedia, a thesaurus and style guides.

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