Connect with us

Recreation

Children’s Toys

Never grew out of playing with toys? Make a business of it.

Entrepreneur

Published

on

Business At A Glance

Children’s Toys
Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Franchises Available? No
Online Operation? Yes

Business Overview

A few years ago, I spent five days at a home and garden show promoting my home renovation service and generating sales leads. Beside my booth was a gentleman selling wind-up flying toy helicopters that he had imported from China.

Not exactly the type of product you’d expect to see at a home improvement trade show. I remember asking him at the beginning of the show how long he had been doing this; he replied that he’d been traveling the home show circuit to various cities around the country for two years selling only the wind-up toy helicopters.

At that time, I couldn’t understand how he could make a living selling $10 toys at trade shows when the booth rent alone was more than $150 per day, including the additional cost to travel from show to show. By the end of the first day, I learned a valuable lesson from this innovative entrepreneur in terms of marketing and promotion–he sold more than 500 toy helicopters.

He told me the cost to purchase the toy helicopters was $2.25 each and the cost to be at the show for the day including travel and accommodations was an additional $300 dollars, bringing his total to $2.85 for each helicopter. In one day–by himself–he had netted more than $3,500 after expenses. By the end of the five-day show, he sold more than 2,000 toy helicopters.

The secret to his success? Simple. He had a unique and uncomplicated product in an environment that had no competition for his product–and was surrounded by items that retailed for 100 times more than his did. More important was his ability to demonstrate his product and grab the attention of the show’s audience. Imagine being two or three aisles away and seeing flying helicopters overhead. Human nature says you have no choice but to see what all the commotion is about.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Recreation

Video Arcade

The nostalgic allure of vintage gaming could make for a successful business.

Entrepreneur

Published

on

Business At A Glance

Video Arcade
Startup Costs: $10,000 – $50,000
Online Operation? No

Business Overview

Gone are the days of 25-cent video and pinball games. Today’s high-tech games can often cost as much $2 or $3, and children (and adults) are still lined up to play. A video arcade is a high-investment business to properly establish; nevertheless, the potential profit returns are also extremely high.

Like any business that requires a large volume of people to be successful, you will want your video arcade to be located in a high-traffic, highly visible location. Mall and tourist attractions make fantastic operating locations for video arcades.

The largest and most successful video arcades also include food concession stands, retail product sales, such as theme T-shirts, and family pass options, all of which you’ll want to consider implementing. Prior to starting a video arcade, complete a full and in-depth market survey into its viability. The investment into this business warrants the expense of such a market study.

Continue Reading

Recreation

Martial Arts

Kick butt physically and financially with a business in martial arts.

Entrepreneur

Published

on

Business At A Glance

Martial Arts
Startup Costs: $10,000 – $50,000
Online Operation? No

Business Overview

Martial arts as a sport is second only to golf in terms of number of new participants over the past decade. Typically, a martial arts school will focus on one particular type of training such as kung fu or kick boxing. A martial arts school can be an expensive new business venture to set in motion. However, the average cost now paid by a student per year for martial arts training is in excess of $600.

Providing the business could train 200 students per year, this would result in revenues exceeding $120,000, based on an average of $600 per year per student. Needless to say, this type of specialized instruction can be very financially lucrative. In addition to group training, one-on-one martial arts training is also becoming popular for the serious student who is prepared to pay $40 per hour or more for an intensive training session.

Continue Reading

Recreation

Miniature Golf Center

Put your love for the sport in a company that putts out profits.

Entrepreneur

Published

on

Business At A Glance

Miniature Golf Center
Startup Costs: $10,000 – $50,000
Online Operation? No

Business Overview

There are a few approaches that can be taken for starting and operating a miniature golf business. The first approach is to establish the miniature golf course in a fixed location, indoors or outdoors.

The second approach is to conduct the business on a mobile basis, setting up the miniature golf course in high-traffic tourist areas or in a way that people seeking a unique activity for birthday parties and special events can rent the portable miniature golf course. Regardless of the operating format for the business, both enjoy a common feature, which is miniature golf is extremely popular. Consumer demand for miniature golf has been proven successful for many decades, making this opportunity a wise choice as a new business venture for all people seeking self-employment independence.

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending