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Retail Business

Western Apparel

You’ll say “Yee-haw” when customers flock to your specialty Western store.

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Business At A Glance

Western Apparel
Startup Costs: $10,000 – $50,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Like country and western music, country and western apparel is currently enjoying a rebound in terms of consumer demand and popularity. Starting a business that retails western apparel is a sensational new business venture to put into action. In the spirit of being unique, consider opening a retail business selling the apparel in a nontraditional retail environment.

Try locating the business within an established country and western theme restaurant or club, or establishing the business within a music retailer that specializes in country music sales.

Forming this type of joint venture with an established retail business often facilitates a lower capital investment and reduced monthly operating overheads, not to mention the fact that the business can capitalize on the existing customer base to drive sales.

The Market

Your customers will be young and old, male and female. What’s most important is that there’s a large group of people who are interested in this type of music and style in your community, and there aren’t stores already catering to them. Does your community support a country-music venue, a line-dancing club or a radio station? Those are good clues that there will be interest in your business.

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Retail Business

Candy Store

Sweeten people’s lives with a candy store.

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Business At A Glance

Candy Store

Startup Costs: $10,000 – $50,000
Online Operation? No

Business Overview

Candy sales kiosks are popping up in every mall across North America,and why not? Starting a business that retails candy is verystraightforward and the biggest challenge to overcome is selecting theright operating location for the business.

Ideally, a candy shop shouldbe in a very busy area of a community so it can take advantage of foottraffic, as well as impulse buying by consumers. Also consider offeringcustomers a free delivery service to expand the potential market toinclude customers who want to send candies to relatives in thehospital, loved ones at holiday time, and business owners seeking toreward clients or employees with their favorite box of chocolates orcandies.

The Market

Your customers will be anyone with a sweet tooth or looking for a special gift for someone.

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Retail Business

Network Marketing

Find a product you love and start selling to your friends and their network.

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Business At A Glance

Network Marketing

Startup Costs: Under $2,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? Yes

Business Overview

Network marketing is one of the hottest retail industries out there. Itfunctions on the idea that you sell products to people who in turn sellto other people who sell to other people . . . and so on. Networkmarketing programs feature a minimal upfront investment–usually a fewhundred dollars or less for the purchase of a product sample kit–whichgives you the opportunity to sell the product line directly to family,friends and other contacts.

Most network programs also ask that yourecruit other sales reps–those same family members, friends andacquaintances. These sales rep recruits constitute your ‘downline,’ andtheir sales generate income for you. Then whoever they recruit becomespart of their downline as well as yours, generating income for them aswell as for you.

So the more people you bring on board, the better yourincome potential. If you’re a sales-savvy type who can convince othersof the beauty of this plan and keep them selling sales memberships (aswell as products), you can earn a substantial amount of money. Andyou’ve got lots of network marketing plans to choose from.

The mostpopular sell health supplements and beauty aids, but you can go witheverything from long-distance phone services to fine art prints. Theadvantages to this business are that start-up costs are minimal, hoursare flexible, you can start part-time, and you can work from home.

About the only thing you need in this business is a sense ofsalesmanship. If you’ve got a background in sales, you’re ahead of thegame, but if not, you can still succeed. Just make sure you believe inthe products and the company you’re working with. Honest enthusiasmgoes a long way toward convincing others to buy.

The Market

Your customers will be anybody and everybody you know or meet. Mostnetwork marketers start off soliciting friends and family. If there areothers working for the same company in your area, they may haveorganized weekly meetings at which salespeople and prospects gather tocheer each other on and sign up new members.

If so, make it a point toattend with your own prospects. It’s harder for people to decline yourinvitation to join in a room full of other enthusiastic newbies. Inthis business, it’s important to keep your distributors selling. Don’tsell them a membership and ignore them, or they’re liable to drop downtheir link in the chain.

Talk to them often about how they’re doing. Gowith them on sales calls to offer moral support and enthusiasm and helpsign up prospects. Many network marketers sell via the party plan. It’seasy and it’s fun. Have a host or hostess invite friends to sample yourproducts. You sell products, sign people up, and the party-giver gets afree gift or a discount on her purchases.

Needed Equipment

You don’t need any special tools or equipment, except for a phone tokeep in touch with your distributors, parent company and prospects, anda car to go out and sign people up and attend the weekly pep-talkmeetings that are a feature of this business.

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Retail Business

Maternity Clothing

Moms-to-be don’t want to give up looking good. Cash in on this strong demographic.

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Business At A Glance

Maternity Clothing

Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No

Business Overview

Celebrity moms like Cindy Crawford and Kelly Ripa aren’t the only oneswho know that muumuu-style maternity clothes are so last century.

Today, pregnant women are all about celebrating their style and lookingsexy. From high-end maternity designers like Liz Lange and A Pea in thePod to midpriced maternity wear newcomers The Gap and Old Navy,clothing designers are on to the potential of this growing market.Withmore than 4 million babies born annually, it’s easy to see why thematernity clothing market is buzzing Assuming the average expectantmother purchases only five new maternity garments while pregnant addsup to a whopping 20 million maternity garments sold each year in theUnites States alone.

There are a few ways to cash in on this very largeand lucrative market. The first is to design, manufacture and sell thematernity clothing, and the second is to purchase maternity clothing ona wholesale basis and resell the clothing for a profit. While bothoptions are viable in terms of generating profits for the business, thefirst option has the potential to generate more sales and profits aswell as providing more options for the operator in terms of marketingmethods. Profit potential will vary, however, markups of 100 percentare not uncommon in this industry.

Needed Equipment

It depends on your focus. If you’re going to create the clothingyourself, you’ll need a sewing machine and other tools of the trade.Once the orders start pouring in, you may want to contract with amanufacturer. If you will just be selling them, you’ll need storage andtransportation. For both, you’ll need a computer to keep track oforders, accounts and contacts.

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