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5 Ways MMA SMARTIES™ SA Mobile Awards Bring You Mobile Marketing Recognition And Rewards

Haven’t entered the SMARTIES™ yet? Here are five excellent reasons why you should, as well as some tips to help you craft a winning entry.

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Time is running out to get your entries submitted to the Mobile Marketing South Africa (MMA SA) SMARTIES™ awards, the world’s only awards programme created specifically to recognise best-in-class mobile work from around the world. This year, the entries are stronger and more sophisticated than ever.

Here are five reasons why you should compete to be named one of the world’s best:

  1. The competition may be fierce, but the rewards for winning are immense. Think worldwide industry accolades and widespread name recognition.
  2. Entrants and winners come in all shapes and sizes. The 2015 Winners and Finalists Gallery includes established players (marketers, agencies and suppliers) and up-and-coming innovators.
  3. 12 global, regional and country programs mean you can find the ideal niche for your entries – increasing the odds that you stand out from the pack.
  4. There’s a category with your name on it. Choose from 15 categories in fact – everything from brand awareness and native advertising to social media and mobile audio.
  5. The SMARTIES™ Awards are game changers and career makers. The global brand and career-building exposure you gain is nothing short of exceptional.

Related: The Power of Mobile Marketing

MMA EMEA MD, Chris Babayode says, “It is particularly pleasing to recognise the individuals responsible for the effectiveness and innovative use of mobile marketing campaigns in South Africa. Each year the quality and breadth of the entries spreads and this year we look forward to rewarding those companies who are at the forefront of mobile.”

So what does it take to win? The top campaign and platform submissions will share an ability to inspire their audiences to action and engage them emotionally, while delivering a measurable return on business and marketing objectives. This winning formula should be clearly reflected in your SMARTIES™ entries.

In order to inspire the judging panel, write your entry like a short story. Through clean, simple and concise writing, articulate the objectives, strategies and tactics of the campaign or platform. If possible, include supporting material such as images, video and hard numbers to bring your submission to life. All SMARTIES™ entries will be judged on strategy, execution, creativity and results.

For marketers and agencies working in the mobile space, this is one of the most important industry awards of the year. A SMARTIES™ award affirms winners as global leaders in mobile, which remains a fast-emerging specialty in our increasingly connected world.

Luisa says, “Although ubiquitous in terms of reach, mobile is still a relatively unexplored channel in the traditional agency arsenal. The very act of recognising and celebrating excellence in mobile marketing inspires the industry to think beyond the traditional, beyond the ordinary and to push the boundaries of what’s possible in this space.”

In this sense, the SMARTIES™ not only rewards talent, but celebrates ongoing innovation and creativity in mobile.

Related: Mobile Friendly Vs Mobile Responsive Websites: What’s The Difference?

“And it’s not only about mobile campaigns. The MMA SA SMARTIES™ has categories ranging from the best mobile app and mobile site to social impact/not for profit and cross media integration, along with Industry Awards for the Agency and Publisher of the Year” concludes Babayode.

We can’t wait to read your entries. Visit here for more tips and entry insights.

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Entrepreneur Today

Search Is On For SA’S Online Retailer Of The Year

World Wide Worx in partnership with Platinum Seed, Visa, Heavy Chef and the Ecommerce Forum of Africa, launch new awards to recognise online stores that promote shopper trust.

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World Wide Worx today announced that it was launching a new awards programme — called the Online Retailer of the Year — to honour online stores in South Africa that grow trust amongst digital shoppers. The awards are part of a broader project to boost online shopping by World Wide Worx in partnership with Visa, Platinum Seed, the Ecommerce Forum of Africa and Heavy Chef.

“Online retail in South Africa has consistently grown above 20% since the turn of the century but only passed 1% of overall retail in 2016. Research shows that trust is a big factor in ecommerce growth, which is why we want to recognise online retailers who help to grow the entire sector by ensuring the kind of ecommerce standards that engender trust with online shoppers,” Goldstuck says.

“But once online retail passes two per cent it crosses an essential psychological barrier and this often leads to a tipping point in emerging economies. That’s when we see online retail snowballing. It gathers real momentum and everyone in the sector benefits,” Goldstuck explains.

To be eligible for entry to the Online Retailer of the Year, owners of digital stores are urged to participate in an essential survey of local online shopping being run by Goldstuck’s World Wide Worx, together with Visa and digital growth agency Platinum Seed.

To participate in the research, local online retailers can go to www.surveymonkey.com/r/OnlineRetailSA

All online retailers who participate will be entered into the award. However, participation in the survey is not a precondition for entry to the awards. However, only online retailers who operate from within South Africa’s borders are eligible for this local award.

The awards will be made at a Heavy Chef event in Cape Town on Thursday, October 01 2018. At the same event, World Wide Worx’s Arthur Goldstuck will lay bare the state of local retail, with Brad Elliott, CEO of Platinum Seed, and Visa.

Related: Up To R1 Million In Funding For Tech Solutions To Early Childhood Challenges

Goldstuck, who is judging the awards, will present the following awards:

  • Online Retailer of The Year
  • 1st runner-up – Online Retailer of the Year
  • 2nd runner-up – Online Retailer of the Year
  • Best New SA Online Retailer of the Year.

The winners of the Online Retailer of the Year awards will be given a digital badge that the online store can display online. The winners will have bragging rights for a year — until the next award is made in 2019.

Judging criteria for the awards include trust, innovation, customer service, digital excellence, customer engagement, product excellence, and the online reputation of the digital store. Visa, Heavy Chef, and Platinum Seed will oversee the judging of the awards. The Ecommerce Forum of Africa will audit the results.

Retailers or entrepreneurs who want to attend the awards and presentation of the research results by Goldstuck can purchase tickets from Heavy Chef.

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Entrepreneur Today

Up To R1 Million In Funding For Tech Solutions To Early Childhood Challenges

Applications from individuals, non-profit and for profit organisations are welcome. Innovation Edge accepts early stage ideas pre or post proof of concept phase.

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Innovation Edge, an early stage investor and venture builder, has launched a call for tech solutions to problems faced by young children and those who care for them. The most promising ideas stand the chance to receive up to R1 million in funding and will have access to a range of incubation support. Qualifying ideas will address a defined need within early childhood and have a sustainable route to scale that includes families living in poverty.

Deadline for submissions is 19 October 2018.

The human brain is naturally wired to learn, but the brain’s capacity to absorb new information and learn new skills is most pronounced in the first 5 years of life. During this period of development, not only does the brain learn best, but it gets wired in ways that impact lifelong learning. Experiences during early childhood literally shape the architecture of the developing brain.

Sonja Giese, Executive Director for Innovation Edge, explains why investing in solutions to early childhood problems is critical; “ Eight out of 10 Grade 4 learners in South Africa cannot read for meaning. Six out of 10 Grade 5 learners cannot do basic maths. These scores are predictive of final school outcomes, meaning that by the age of 10 years, a child is on the educational trajectory she will most likely follow.”

“There is no conceivable way in which South Africa will realise its development goals, including increased employment, radical economic transformation, reduced crime and dependable leadership, without significantly altering the current trajectories of our youngest citizens. This sector is desperate for innovative solutions that offer impact at scale.”

Related: The Truth About Venture Capital Funding

While Innovation Edge welcomes submissions for any bold ideas at any time throughout the year, this call is specifically focused on tech solutions to early childhood challenges.

Examples of the types of challenges that applicants are invited to respond to include the following :

  1. Paper-based systems of recording classroom attendance are time-consuming and lacking in accuracy. How might you create a tech solution that enables pre-school teachers (in both high/mid and low income environments) to quickly capture verifiable classroom attendance for children aged 3 to 6 years?
  2. Young children’s (birth to 6) developing brains thrive from having daily positive back and forth conversations with their parents. How might you create a tech solution to help parents (in both high/mid and low income environments) embed this behaviour into their daily lives?
  3. Approximately 33% of women living in adversity will experience a mental illness (primarily depression) during or after pregnancy.  What opportunities could tech offer to support mothers, particularly those in low-income environments, who are suffering from depression?

Applications from individuals, non-profit and for profit organisations are welcome. Innovation Edge accepts early stage ideas pre or post proof of concept phase.

To submit a proposed solution and for more information on Innovation Edge visit http://innovationedge.org.za/opportunity-hub/.

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Entrepreneur Today

Bonang Matheba Announced As 2018 AWIEF Awards MC

AWIEF has announced multi –award winning radio host, TV presenter and style icon, Bonang Matheba as the 2018 AWIEF Awards MC and host.

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Bonang Matheba, affectionately referred to by fans as Queen B, has firmly positioned herself as Africa’s most sought after entertainment personality and SA’s number one social media darling.

With just three weeks from recognising, honouring and celebrating women entrepreneurs and business-owners in Africa for their innovation, excellence and contribution towards economic growth and social development, AWIEF has also announced songstress, BUCIE as the music entertainer for the night.

40 Finalists out of more than 1350 nominations were revealed for the AWIEF Awards last month. Winners will be announced at The Westin Hotel in a five-star gala dinner on 9th November 2018.

Tickets to the awards evening are selling fast. To secure your seat, please click here.

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