Traditionally, an entrepreneur has been defined as a person who organises and manages any enterprise, specifically a business, usually with considerable initiative and risk. Most entrepreneurs will have their own definition of what the word means, however one thing is undoubtably true, entrepreneurship requires some form of craftsmanship.
Craftsmanship is usually associated with the work of artisans, however it has been the foundation that many businesses are based upon today, and the Woodford Reserve brand is no exception. Entrepreneurs can learn a lot about growing their businesses by understanding the importance of craftsmanship in its many forms.
Sitting on the site where whisky crafting began in 1812, the Woodford Reserve distillery is one of Kentucky’s oldest and smallest distilleries. It is the only distillery in Kentucky still making bourbon through the traditional distillation method, using copper pot stills.
Chantal Canning, Brand Manager of Woodford Reserve, unlocks the secret behind the globally recognised small batch American bourbon brand that has successfully sustained itself over the past few decades.
1. The secret to building a foundation of a lasting business brand
1. What reward is there in taking a risk?
Risk-taking is inherent with entrepreneurship and in order to strive for the best results brands need to be open to balancing the need to differentiate themselves through innovation whilst carefully maintaining their heritage and core brand values to ensure longevity.
The ultimate reward is in the end result when you have built up an exceptional brand with a highly loyal following that appreciate the time and effort that has gone into crafting your brand.
2. In today’s modern business environment, is it worth spending extra time and energy crafting a special product?
Craftsmanship is the quality that comes from crafting with care, passion and special attention to detail. There is great value in taking the time and energy to create a brand that is able to offer the consumer a lasting and memorable experience.
It is about the way the brand looks, the way it feels in hand, the way it smells, the way it tastes, its reputation, and the way it makes consumers feel about themselves that will set your brand apart from the rest.
3. Why should craftsmanship, in the sense of spending time on detail, be encouraged?
Quality over quantity is a well-known assertion that speaks volumes to the essence of craftsmanship. Woodford Reserve follows the traditional painstaking method of distillation to produce bourbon of exceptional quality.
It isn’t manufactured it is crafted in small batches and still follows the traditional copper pot still distillation since 1812. The artisanal process allows our master distiller, Chris Morris, to craft using all five sources of flavour – higher rye grain recipe, iron free spring water, 7 day fermentation, copper pot still distillation and one of the oldest steam heated barrel houses for maturation, resulting in an exceptionally high quality product as good today as it was centuries ago.
4. What does it take to build a brand that lasts for over 200 years, and still has such a strong, respected legacy?
Woodford Reserve was inspired by generations of experience and crafted with intentional vision. Woodford is crafted by people and enjoyed by people. We owe our current successes to the people who have stewarded the brand throughout the years.
From the fields to the bottle, Woodford Reserve has a tradition of leadership defined by patience, focus, and an unwavering drive to create. The makers understand that consumers want to trust that their brand will honour their brand values of craftsmanship and authenticity, and at the same time, are curious enough to try new things in order to adjust to ever evolving consumer needs.
Woodford Reserve continues to be celebrated as a versatile, approachable, contemporary yet timeless brand which has quickly become a highly acclaimed award winning bourbon bearing testament to the care that goes into each hand crafted bottle, as one would expect from one of the world’s oldest distillers.
5. How can you identify a person who appreciates the quality and value of craftsmanship?
Craftsmanship can mean different things to different people. The Woodford Reserve connoisseur has the knowledge, expertise and patience to appreciate quality.
6. What comes after you’ve achieved your initial objectives?
Successful brands continuously evolve and redefine their objectives in order to ensure momentum and growth.
Innovation and reinvention is what signifies our respected Woodford Reserve brand with a priority on continuously creating new and different expressions, with an artisan’s touch of love whilst maintaining the essence of Woodford Reserve that everyone knows and loves.
In October, Woodford Reserve will be introducing its first permanent line extension with Woodford Reserve Double Oaked. An innovative approach to twice-barrelled bourbon creating a rich and colourful flavour which is uniquely matured in separate, charred oak barrels – the second barrel is deeply toasted before a light charring which extracts additional amounts of soft, sweet oak character to create an ultra-premium Bourbon of exceptional quality.
With the growing consumer appreciation towards classic and thoughtfully prepared craft bourbon cocktails, Woodford Reserve is the preferred bourbon of choice for South Africa’s top bartenders.
With over 200 identifiable flavours, Woodford Reserve is the only bourbon designed with perfectly proportioned flavours which opens up a wide opportunity to craft unique drinks recipes, such as the inspired creation of the iconic Old Fashioned cocktail.
Related: Slow Brewed
2. A modern twist to the Old Fashioned
Leading mixologists are putting a modern twist to the Old Fashioned, Woodford Reserve’s classic American cocktail. The modern version of the Old Fashioned cocktail is tailored to a more distinguished palate, and the choice of bourbon being the backbone of the drink.
The story starts in 1881 in Louisville, Kentucky at the legendary Pendennis Gentleman’s Club where a barman was inspired to create the first Old Fashioned, a classic American cocktail steeped in rich history of Woodford Reserve. This classic cocktail was a blend created in honour of Colonel James E. Pepper, a prominent bourbon distiller and aristocrat who brought the recipe to internationally acclaimed Waldolf-Astoria Hotel in New York City.
3. How to make the classic American Old Fashioned
- 50 ml Woodford Reserve bourbon
- 1tsp Brown Sugar
- 2 Dashes Bitters
- Orange zest garnish
Add sugar, bitters, 25 ml Woodford Reserve into a mixing glass and half fill with ice. Stir well and add 25 ml Woodford Reserve and fill with ice. Stir well and strain into a tumbler glass filled with ice. Garnish with fresh orange zest.
We are offering three lucky readers the chance to win a Woodford Reserve cocktail crafting hamper to the value of R1 200.00, to experience the taste of true craftsmanship. The hamper includes a bottle of Woodford Reserve Distillers Select, four whiskey glasses, a mixing jug, a stirrer spoon, a strainer and a jigger.
Send your answers to the three questions listed below to firstname.lastname@example.org. Judges will select three entries at random. Winning entrant’s eligibility for the prize is based on the correct answers provided as well as the required legal drinking age. Judges decision is final. Terms and conditions apply.
Answer and win:
- Where is the Woodford Reserve distillery located?
- What is the name of the classic American cocktail?
- How much Woodford Reserve bourbon goes into this cocktail referred to above?
Crafted Carefully. Drink Responsibly.
Call For Applications: Young Entrepreneurs Global Exposure Trips
Closing Date: 30 November 2018
Investec CSI’s Young Entrepreneurs Programme provides South African entrepreneurs from various sectors with global exposure.
Every year Investec, in partnership with En-novate, sends a group of young entrepreneurs from various sectors to specifically selected countries in order to gain global exposure. Each itinerary provides them with opportunities to network and engage with venture capitalists, funders and captains of their specific industry. The aim is for them to gain learning and exposure to innovation, technology and process advancements. The programme also offers networking with subject and sector experts.
Applications for the Global Exposure trips are now open to ALL entrepreneurs – regardless of sector – who meet the criteria. Closing date is Friday 30 November 2018.
The programme itinerary and each trip is customised according to the profiles of the candidates, stage of business and specific sector.
By way of example, Investec recently sent 14 entrepreneurs from South Africa to Berlin to meet people doing Out of the Ordinary things in textiles: https://www.investec.com/en_za/focus/young-entrepreneurs/sa-entrepreneurs-return-inspired.html
Buy Or Invest In The Next Futuredev Properties Sandton Development
Looking to buy or invest in the next up and coming Sandton residential development? Futerdev Properties are currently developing Full-Title Free standing units, perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District.
Nearly half of all the office development taking place in South Africa right now is happening in Sandton. Sandton Central is the epicentre of this development, which includes many of the most cutting-edge, exciting and innovative new buildings on the continent.
Sandton Central is well established as Africa’s financial and business capital and continues to grow with developments that embody its vibrant, high-energy ‘live, work, play’ environment. It also currently holds the title of Africa’s Riches Square Mile.
With more people looking to be part of this live, work, play environment and the number of foreigners travelling to Johannesburg for business and work, the demand for residential property around Sandton Central has grown exponentially.
Live, Work And Play: Your Home Away From Home
Futuredev Properties specialises in developing Full-Title Residential Homes in the Sandton Area – Morningside and Bryanston to be specific. The most recent surveys have listed Bryanston as one of the better performing suburbs in terms of Capital Growth.
Our properties offer family living and a home-away-from-home feeling for those working in and around Sandton on longer or shorter assignments.
FutureDev Properties was founded by Akbar Hassim. “We have established ourselves not only as an independent, but also a Turnkey Developer – being able to buy Land, Finance the Real Estate Deals, Create, Control and Orchestrate the process of the Development from beginning to end.+
“Our approach to Property Development and Investment therein involves thorough financial and delivery risk analysis, thereafter followed by focused and efficient delivery.”
This approach is underpinned by many years of experience, and an impeccable entrepreneurial spirit.
Buy And Invest In The Latest Residential Developments
We have a number of Residential Developments currently underway, each at various stages. These Full-Title Free standing units, afford residents space and comfort within the security of cluster/ estate living. Perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District, and within close proximity to all major Malls & Shopping Centres, Schools, Hospitals, Gyms and places of worship.
We afford buyers and investors an opportunity to buy or invest in Prim Residential Real Estate, that provide the perfect balance of Excellent Capital Growth and Steady Income Yields.
Our Offering For Investors & Buyers
- Full-Title Free-Hold Residential Cluster Developments
- Prime locations, close to all essential amenities
- Perfect balance of high Capital Appreciation and Steady Income Yields
- Investor buyers can purchase with Rental Guarantees
*Limited number of investor units available
Smoothie Franchise Opportunity: Puré Frooty Is A One-Of-A-Kind Smoothie Franchise Business
Looking for the next greatest franchise opportunity? Puré Frooty Smoothie is a highly perfected Australian business model launching in the South African market that doesn’t require extensive shop fitting or a large workforce.
- Brand: Puré Frooty
- Established: 2017
- Website: www.purefrooty.co.za
Puré Frooty Smoothie is a unique business model to the South African market. A delicious, fruit filled smoothie will be created at the touch of a few buttons.
An Innovative Franchising Concept
This innovation in the healthy smoothie industry is ground breaking for South Africa. The machine is manufactured in Australia by a highly skilled team. It took six years to perfect this business model for the consumer market.
The vision of Puré Frooty Smoothie is to offer convenient on-the-go smoothies for anyone. The experience and quality will always be of the highest standard. We aim to be a staple convenience in malls, schools, office parks and hospitals. This is a platform that will allow for self-growth for passionate entrepreneurs.
Our mission is to create a unique customer experience. We want to satisfy the nutritional needs of customers by providing quality smoothies. Puré Frooty Smoothie will be packed with all the goodness a smoothie should offer.
The four values we pride ourselves in are:
- Customer Satisfaction.
Why Consider This Franchising Opportunity
Extensive research into the business model and market
Puré Frooty Smoothie was an idea, researched widely, by people looking to simplify the business process for the consumer and business owner. There was a gap in the market for simplified customer service and a demand for a quicker turnaround time.
Simplified process for setting up a business
For an entrepreneur it can be very overwhelming to start or buy a new or existing business. There are so many crucial decisions that need to be made from the beginning and new concepts to adapt to.
Puré Frooty Smoothie simplifies that drastically:
- Free-standing machines: The business model revolves around a free-standing vending machine which needs to be visited to refill and maintenance.
- No shop-fitting required: There is no need for shop fittings or a large work force. All that is required is an inside space for the machine with a power supply.
- Minimal human resources needed: In terms of a work force, you could either do it yourself or have one person to assist you. There is also a part time involvement where refill station teams can refill and maintain the machine.
- Cashless business: The business is completely cashless so there are no worries of a note jam, full cash canister or insufficient denomination rand values. More importantly the machines would do a higher turnover than an ordinary vending machine so safety of no cash is important.
- Easy tracking of stock and performance: A cloud-based system is linked to the point of sale which allows you to monitor your performance and stock from the back-office platform at any given time.
- Efficient handling of maintenance: With a live point of sale system, the business is linked to a software which monitors the operations of the machine. Should anything malfunction an immediate notification will be sent with a diagnostics report.
- Human error is eliminated: Everything is done with a computer which leaves little to no room for errors. It is self-order and very user friendly.
Related: SA Fast Food Franchising On The Rise
Why Will Customers Love It
Puré Frooty Smoothie offers a vending machine that can produce a delicious smoothie in forty seconds. An informative touch screen ordering panel which displays all the nutritional information of the smoothie ordered and has the current news and weather.
No time wasted for the consumer. In fact, it’s a learning session disguised as a waiting period. The machine has two wash cycles after every smoothie is made to be freshly prepared for the next smoothie, business hygiene is important.
Consumers live in the fast lane. We are looking for something quick and most times we would like to be healthier. With the hustle and bustle of today’s life every little bit helps. Puré Frooty Smoothie fills that gap in the market.
Interested in Becoming A Franchisee?
Visit our Franchise Info Page for everything you need to know about how to become information a Puré Frooty Smoothie Franchisee owner.
You can also call or write to us:
Phone / 012-942 6360
Email / email@example.com
Want to know more about this franchise? Watch the video below for more.
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