As we celebrate Africa month and honour a continent that has nurtured us, we embrace the rich diversity, culture and heritage that we share as a people of Africa. It is our responsibility to know our continent and understand her people.
Our calling is to strive to maintain a liberated, united and prosperous Africa. In my quest to achieve these objectives I have had the privilege of learning about a people, a land and a forgotten story of our very own continent.
Everyday life happens, we go about our daily routine, and then as if from nowhere a story finds you, you don’t see it, you don’t expect it, but it’s there and it reshapes your perspective. A paradigm shift takes place and your view point is changed forever.
Six months ago I had no idea that a nation known as the Saharawi, and a country called the Western Sahara even existed, no less than on our own continent, Africa. I had no idea that there were human atrocities happening in North West Africa that in South Africa we know nothing of, it is not spoken of, and knowledge of this is very difficult to acquire.
The Western Sahara; commonly referred to as the last frontier of Africa, has been under the illegal occupation of Morocco, in accordance to international law. In 1963 the Western Sahara was added to the United Nations list of non-self governing territories and it was only in 1975 that the Western Sahara saw the departure of their coloniser Spain. The Spanish left and Madrid ceded control of the territory to Morocco and Mauritania.
Both countries claiming sovereignty over the territory this triggered an armed conflict with the Polisario Front, the liberation movement; that the UN considers as the legitimate representation of the Saharawi people. This conflict marked the beginning of a refugee crisis that has become an ongoing and forgotten conflict. Africa can never, ever be free until those across our continent have their basic human rights, self determination and an opportunity to live freely!
Four decades have passed since the Saharawi refugee crisis began; today these people are still living in exile, while their families are back home, in the occupied territory, those that stayed behind are subjected to inhumane conditions. 40 years on, how do a people keep hope alive?
This is a subject that is tabled and included on the agenda of the UN Security Council each year, this is as a result of the groundwork done by the African Union; yet generations later children are being born in a refugee camp, with no idea as to the world outside of the camps.
In 1975 the Saharawi were forced to flee their land and found refuge in south-west Algeria, with the expectation that one day they would return to their home. Traditionally a nomadic people, they have been forced to settle in an arid desert environment with no opportunity to be self-sufficient or productive. A camp set up in the midst of the desert, exposed to extreme heat that reaches 55’celcius, harsh sandstorms, constant drought and infrequent but hostile torrential rains.
Standing up for those who cannot
These are a people that have been denied their home, their independence and their human rights! I know all of this now, because I had the opportunity to visit, learn and engage with these forgotten people. I was invited by the Saharawi Women Organisation to join them at a refugee camp just outside Tindouf in Algeria, in a camp called Smara. There was much debate and discussion before my decision was made to embark on this journey.
A journey, that would take me to a far corner of the African continent and would see me live with refugees, in refugee conditions. For seven days I committed to living with the exiled Saharawi, an urban being in the desert, with no running water, no electricity, no arable land, no food, no basics; I would get to come home after my time in the camp, but the families there would not go home, and they would not have something different tomorrow, they live day to day.
They survive only on the basket of dried goods that is air-dropped every month by the World Food Programme (WFP). These people do not get to go home: this is the only home that they now know…
When this story found me, I was faced by many questions, where was this, what were the logistics involved, what were the security challenges, what were the health risks, the ultimate question, “Could people on our continent be living without the right of self governance, and self determination?” I was challenged to step from the known into the unknown, so as to see, hear and know what truth lay behind this story. I was compelled to seek information and to create an awareness of the human rights issue of the #SaharawiPeople.
I stand in solidarity with a people who have fought for 40 years to be independent and have the right to self determination and decolonisation. I now ask the question, “Are the Saharawi a forgotten people of the world, or is it just easier to turn a blind eye to an illegal occupation?” The total population of the Saharawi is approximately one million people.
The Western Sahara is a land rich in mineral resources, oil, gold, the world’s largest deposits of phosphates and a rich fishing coastline to name but a few of the natural resources, these resources should be the right of the Saharawi people, this should be what they could have built their economy on, and yet they can-not go home and they live a meagre existence in a refugee camp.
Travelling to the forgotten people
It was 23h30, I had been travelling for 18 hours; the last flight had been by military plane into an army base two hours away from the refugee camps. No business class, no luggage conveyor, a cold, war like structure. A seasoned traveller, this was somewhat different; used to gliding through snow white clouds and blue skies.
The military aircraft ploughed through the sky, with much noise and movement, there was a feeling of displacement in the air, my journey was happening. On arrival at the camps the darkness was intriguing. It was as if a thick blanket concealed the story I would uncover in the days ahead. My eyes began to adjust I could see these little tents peering through, dwellings scattered across a vastness of nothing, this was the desert. No markings or indication as to where we were, or where we were going.
Some of the tents and small structures had a gentle shine which I was told was the only light source which was emitted from a solar powered battery, candle light or a rechargeable lamp.
The shadow of light carried an ambiance of hope and comfort. Bumedian, my new friend and expert desert driver, explained to me, “It is easier to drive at night as your bearings lie in the stars and constellations.” I was mesmerised by the light of the moon and the soft glow that fell across the camp that allowed me a glimpse of what I would see when day arrived.
The warm embrace of Shabba and Miriam, two sisters from the family that I stayed with, was overwhelming and emotional. Language was a huge barrier, as no English is spoken by the majority of Saharawi people, who all speak a dialect of Arabic, and a small group also speak French. We made our way into the family tent, where we were asked to leave our shoes outside. Mutha, an English student and the protocol officer, stayed with me.
As day broke, the tender sound of the Muazzin was heard across the camp, and the women of the family I stayed with started their first prayers for the day. Breakfast was a humble helping of dry bread, jam and milk coffee, there is no running water, long life milk is all that is available, and it is considered a luxury for those that do have it. I quickly learnt that water is very scarce and used for washing before prayers and refreshing rinses at the hottest times of the day.
The basic routine of bathing in the morning, washing your teeth and other ‘daily rituals’ were somewhat of a luxury. This family had no toiletry bag filled with the items we take for granted, toothpaste and toothbrushes were not available.
I stepped out of the family tent, and was struck by the bright light and the vast naked desert. As far as my eye could see, in every direction, tiny dwellings and tents covered the landscape. I paused to get my bearings, as reality and shock started to become reality. Slowly the gentle laughter of children filled the crisp morning air and started to permeate the harsh reality that I could see around me.
These children do not know anything other than this camp; they are playful, happy and content. The desert sand is their playground; nothing grows here, not a shrub, not a blade of grass and not a tree to be found, there is no vegetation of any kind. I quickly realised that there is no oasis in this desert. A ‘lilo’ like plastic is placed alongside each tent, which is filled with rationed water for each family; the water truck comes every few weeks.
My family were insistent that I use as much water as I needed, but I humbly acknowledged that I would get to go home and I would leave these beautiful people here in the Sahara, still with no running water or electricity.
Waiting to go home
As I lay my head on the floor that night, I closed my eyes and I knew that tomorrow would never be the same, I would never be the same; I was a different person… I thought that poverty was what we had to fight, but this surpassed poverty, here there was nothing.
I knew that I could not mistake the soft light, the amazing heavens, the smiles the children shared, their willingness to share love with me, did not mean that all was well. These are people that, 40 years on, still have a packed bag in their tent, so that when they are called, they will be ready to go home.
I ask that people support my call; support their call, to bring about international action, in order to bring about the change that the Saharawi people have been waiting for; they must be given their rights as a people.
A refugee camp is a place of loneliness and nothingness, yet one could easily be mistaken that the bright and colourful material worn by the women of the Western Sahara is what brings light and colour to this bare landscape. However, you would be sorely mistaken as the light in the camp comes from the power of the human spirit within these people.
These people are proof that even under such harsh conditions, despite a lack of human rights and a call for action for them to return home, I could feel that #HopeLivesHere.
We need to stand against the existence of such; we need to demand the right of self determination, self governance and human rights for all people. It saddens my very fibre that people must wait for a monthly food basket composed of nine dry commodities; that never change, there is no variation, it always remains the same, and it is all that there is.
There is a will power, a strength of mind and a community built by the determination and strength of women who play the most crucial role in pushing this movement forward! The human spirit LIVES, it lives in these camps, in those tents and in the heart of all who pass through that place!
Win 1 Of 50 Free Tickets To This Exclusive Event With Entrepreneur And Matt Brown Media
Calling start-up business owners or aspiring entrepreneurs 25 years old and under. Win a free ticket to this life-changing event with Entrepreneur Magazine, Matt Brown Media and South African entrepreneur Max Lichaba.
Are you a young, start-up or aspiring entrepreneur looking for inspiration from someone who started with nothing and built a R120 million business?
You could be one of 50 lucky, young start-ups and aspiring entrepreneurs to join Lichaba Creations, Kwa Lichaba, Lichaba Custom Rides and Lichaba Refinery owner Max Lichaba on Tuesday 20 March 2018 for an exclusive two-hour lunch and in-person interview brimming with entrepreneurial insights.
Enter to win this once in a lifetime opportunity
If you’re 25 years old and under, and looking for business advice to help you build a successful start-up, then don’t miss this opportunity to receive access to the event, which will be held at Kwa Lichaba in Soweto.
50 exclusive seats up for grabs!
Your prize will include:
1. First-hand insights from successful South African entrepreneur Max Lichaba.
2. A free Brand ID workshop with Vega on ‘How to Develop and Launch Your Brand’.
The workshop focuses on the importance of reflection and self-belief when offering your own personal brand and products to the world. You will be encouraged to explore your own values, meaning and purpose, and guided as to how to create an identity that will capture the unique individual that is “brand YOU”. The workshop will be hosted in Soweto or at Vega’s campus in Randburg, and the date is still to be determined
AS WELL AS
- FREE access to the premier Kwa Lichaba venue.
- FREE lunch included in the event.
How to enter the competition
You must be under 25 years old to enter the competition:
- Send an email to Entrepreneur Magazine at firstname.lastname@example.org
- Give us your full name and ID number.
- Tell us in your email why you should win a free ticket to this premier event.
What you will learn from Max Lichaba
Max finished school with a Grade 10 education, and was expected to become a miner like most of the men in his community. Instead, he focused on becoming a business owner. It’s been a long, hard road, full of challenges, but today he heads up a R120 million business. Share in his journey as Matt Brown interviews him in person, and unpacks his journey, the hardships he’s faced, and the lessons his learnt in overcoming those obstacles, including:
- Wanting more out of life than being a miner in his hometown, like his peers and seeking alternative opportunities to make money and uplift his community.
- The power of persevering even in the face of closed doors – they eventually opened up because he pushed through for long enough.
- The importance of starting, even if you start small, by initially focusing on breaking even before buying into the fancy additions to presumably make business faster and easier.
- Banking on a new business and losing it all, with the added responsibility of paying employees’ salaries and pension packages with money he didn’t have
Max will join a list of some of South Africa’s most successful billionaires, entrepreneurs and the CEOs hosted on The Matt Brown Show, on Tuesday morning. Matt’s 20 years’ experience in business strategy, technology and marketing communications and over a dozen local and international awards make this a discussion worth participating in.
Don’t miss out – enter the competition to win your ticket
- Send an email to Entrepreneur Magazine at email@example.com
- Give us your full name and ID number.
- Tell us why you should win a free ticket to this premier event.
Franchising Sector Ready To Lend A Hand
How business can use franchising to improve jobs and support entrepreneurship throughout South Africa.
“We are at a moment in the history of our nation when the people, through their determination, have started to turn the country around.
Now is the time to lend a hand…
Now is the time for each of us to say ‘send me’…
Now is the time for all of us to work together, in honour of Nelson Mandela, to build a new, better South Africa for all.”
Cyril Ramaphosa, SONA 2018
The Presidents commitment to small business
The SONA speech by President Cyril Ramaphosa and his commitment to supporting small business and entrepreneurship has been welcomed by Tony Da Fonseca, the Franchise Association of South Africa’s Chairman, who in 2017 had already met with the chairperson of the Parliamentary Portfolio Committee for Trade & Industry to pave the way for greater co-operation between government and the franchise sector.
“We are encouraged by the President’s promise to increase co-operation with business and look at ways to encourage entrepreneurship, youth training and job creation” says Tony Da Fonseca.
“We are confident that the franchise sector can play a pivotal role through innovations like the development of social and micro franchising which hold enormous and largely untapped potential for the development of the economy and improve service delivery.”
Confirming that the growth of the economy will be sustained by small businesses, “as is the case in many countries”, President Ramaphosa confirmed that government would honour its undertaking to set aside at least 30 percent of public procurement to SMMEs, co-operatives and township and rural enterprises and would continue to invest in small business incubation. “It is our shared responsibility to grow this vital sector of the economy.”
Franchising is ready to play a larger role
As a sector that already contributes 13, 3% to the country’s GDP generating an estimated R587 billion through its 845 franchise systems, 40 528 franchisees and employing 343 319 people, franchising is perfectly poised to play an even bigger role in furthering small business development, skills transfer and job creation.
“As a successful businessman and former franchise owner himself, Cyril Ramaphosa is familiar with the far-reaching potential that franchising has in small business development, skills development and job creation, says FASA Chairman Tony Da Fonseca.
“We are hopeful that he will look to us in the franchise sector to assist in building that ‘small business support ecosystem that assists, nourishes and promotes entrepreneurs’ that he referred to in his SONA speech.”
That, together with the welcome measures by government to reduce the regulatory barriers for small business and the introduction of an innovation fund targeted at start-ups and small suppliers that could become supply chains to the franchise sector, will go a long way to opening the doors to small business expansion and the benefits to the economy that will flow from that.
The Franchise Association of South Africa (FASA) has always been a proponent of small business incubation and has, over the years, embarked on various public/private initiatives to grow the franchise sector. Their efforts have included youth cadet schemes through the Jobs Fund, developing micro businesses to become franchise-ready through the Department of Small Business Development’s Micro Franchisor Development Project and through various private initiatives with funders and franchise members.
The franchise sector to stimulate entrepreneurship and jobs
According to Tony Da Fonseca, much more can be done in the public/private development space. “The opportunities to transform government services, such as health care, water delivery, education and in many other areas, through the social franchise format, are enormous. Both locally and internationally, pilot projects in social franchising that operate on commercial principles, making enough profit to sustain operations and re-investing surplus profits into the community they serve, have proved to be viable.”
According to Tony Da Fonseca, the franchise sector is well-positioned to come together in a concerted effort to stimulate entrepreneurship and create much-needed jobs.
Franchising in South Africa currently services around 17 business sectors – way behind countries such as Australia, Europe, Canada and the USA who boast between 25 and over 70 business categories.
“The opportunities to expand into many more sectors and particularly in the social and services sectors of the economy are endless. We welcome the opportunity to work with government in creating an entrepreneurial environment that will grow investment confidence, introduce new small business concepts via the franchise system, accelerate BEE and enterprise opportunities, giving training to the youth and above all create those much needed jobs.”
Mr President, the franchising sector is ready and able to take on the opportunities for ‘renewal and revitalisation, and for progress to build the fair, just and decent society to which Nelson Mandela dedicated his life.’
How To Pick The Business Model That Works For You
So, you’ve picked your lane. You’ve decided what you want to do and why you want to do it. You’ve picked something you’re good at. You’re convinced the world needs and values it. You now need to decide how to make money. That’s where business model design comes in.
There are plenty of business model options for the same idea. For example, let’s say your idea is to offer historic tours of Cape Town. You could either do it yourself or hire professional guides to do it. Or you could use mobile technology to provide DIY walking tours. You could charge per tour or you could charge a membership fee. There are so many options. How do you pick the model that works for you?
The Lean Canvas is a great tool for entrepreneurs who are faced with this question. Adapted from The Business Model Canvas, it provides a simple, one page framework for brainstorming possible business models, prioritising where to start, and tracking ongoing learning. It walks the entrepreneur through the business model process logically and ensures the key elements of a successful business are considered.
My co-founders and I have used the Canvas extensively at Simply – for designing our business model, and for communicating it to partners and investors. The only thing you know with certainty when you start a business is that it’s not going to turn out as you expect it to. The Canvas evolves as you go – it was, and continues to be, a very useful guide in our journey.
Recognising an opportunity for disruption
We figured there was an opportunity to do something disruptive in the SA life insurance space. It was clear to us that lots of people were either not covered or getting a rough deal. Guided by the Canvas, we defined our first Customer Segment as adult South Africans, aged between 25 and 45 and earning between R5k and R30k monthly.
We then identified the 3 big Problems – specific to that segment – that needed solving:
- Most of the people in our segment have some form of funeral cover, but very few have life or disability cover.
- The cover they do have is often expensive relative to the benefits provided (i.e. a very small % of the premium goes towards the risk costs).
- There is no simple, intuitive way to buy good value life, disability and funeral cover online.
Developing a value proposition
Next came the Value Proposition. We believed we could use technology, digital marketing and human-centred product design to deliver simple, online life, disability and funeral insurance at a great price. We felt we could be for life insurance in South Africa what Takealot has been for retail.
We thought the world was moving far faster than incumbents realised; that millennials were ready to buy life insurance online; that we could build for the digital world and be in the right place at the right time.
And the rest flowed from there. I don’t have the time or the space to walk you through the other elements of the Canvas here, but you can probably fill in the blanks. Suffice to say, the process was invaluable and enabled us to build our business around a clearly considered business model. It’s early days, but the signs are good – we’re making a positive impact, having fun and keeping our investors happy.
Creating a Lean Canvas
So, how should you go about sketching your own Lean Canvas? The team at www.leanstack.com suggest the following approach:
- Sketch a canvas in one sitting. While a business plan can take weeks or months to write, your initial canvas should be sketched quickly.
- It’s okay to leave sections blank. Rather than trying to research or debate the “right” answers, put something down quickly or leave it blank and come back to it later.
- Think in the present. Business plans try too hard to predict the future which is impossible. Instead, write your canvas with a ‘getting things done’ attitude.
- Use a customer-centric approach. You may need to sketch one Canvas per customer segment. Start with the Customer Segment and go in sequence.
The Canvas has brought clarity and a common language to our business model design process. It’s enabled us to agree upon and communicate our business model effectively – both internally and externally. It’s also allowed us to tune and adjust our model as our story has unfolded – an inevitability for entrepreneurs. I highly recommend the Lean Canvas as a tool for designing your business model. Give it a try – I think you’ll like it.
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